1. Copyright © 2013 RNCOS. All rights reserved.
Unless otherwise indicated, all materials on these pages
are copyrighted by RNCOS. All rights reserved. No part of
these pages, either text or image may be used for any
purpose other than personal use. Therefore,
reproduction, modification, storage in a retrieval system
or retransmission, in any form or by any means,
electronic, mechanical or otherwise, for reasons other
than personal use, is strictly prohibited without prior
written permission.

2. Global Electric Cars - Overview
The electrification of the global vehicle fleet is
undoubtedly a long-term ambition. EV market
shares are still below 1% in most major markets, due
in part to high upfront costs, real and perceived
range limitations, and a lack of consumer education.
At the same time, there has been considerable
progress in the global market, which suggests a
relatively positive outlook.
Units sold in the year 2011. Thus showing an annual
growth of about 30%.
According to The International Organization of
Motor Vehicle Manufacturers the Total Global
Vehicle sale stood at 81.73 Million Units in 2012
compared to 77.93 Million Units sold in 2011 with a
growth rate of 4.87% annually. Thus, in 2011
Electric Vehicles accounted for a share of 1.3% in the
For instance, in 2012, the total number of the total vehicles market and around 1.6% in 2012.
Electric Vehicles sold globally accounted for nearly
1.3 Million Units which rose from around 1.0 Million The year 2012 was marked by some notable
milestones in terms of sales, global R&D efforts, and
Global - Share of Electric Vehicles in Total Vehicle
increased model diversity. The Global EV Sales
Market (%), 2011 & 2012
witnessed a considerable hike between 2011 and
2012. Also there has been an increase over the past
two years in both cumulative EV sales and the
number of vehicle models being offered.
Source: RNCOS
In 2012 there were 20 EV models on sale from around 16 EV
models in 2010. However, only 2-3 EV models were widely
available to consumers in the market in 2010, which
increased in 2012 to about 6-8 EV models widely available
to the general public in several countries. The numbers
show a strong correlation between sales and product
variety. This suggests that more EV models coming to
market would result in more choices for the consumer, and
could further increase sales.

3. Currently Available Electric Vehicles in
Market, 2013
Manufacturer
Model
Type
Price (US$)
Toyota
Prius
Plug-in hybrid
29,500
General Motors
Chevrolet Volt
Plug-in hybrid
31,645
Fisker
Karma
Plug-in hybrid
100,000
Nissan
Leaf
All Electric/Battery
27,700
Mitsubishi
MIEV
All Electric
21,625
Tesla
Model S 40 KWh
Model S 60 KWh
Model S 85 KWh
All Electric
49,900
59,900
69,900
Ford
Focus
All Electric
32,495
Honda
Fit- EV
All Electric
29,125
Toyota
RAV4 EV
All Electric
28,324
Coda
Sedan
All Electric
37,500
Source: Digital Trends
Currently available Major electric cars are Chevy Volt, Nissan Leaf, REVA, Mini E, Smart 4-2 EV,
Mitsubishi iMiEV, Prius EV, Focus EV, Fisker Karma, Tesla, CODA and other smaller companies.
Currently Available Electric Vehicles in
Market, 2013
Manufacturer
Model
Class
Fiat
500e
Minicompact Car
Honda
Fit EV
Small Station Wagon
Toyota
Scion iQ EV
Minicompact Car
Dailmer
Smart fortwo convertible
Two Seater
Dailmer
Smart fortwo Coupe
Two Seater
Source: U.S Department of Energy
Currently Available Electric Vehicles in
Market, 2013
Manufacturer
Model
Class
Expected Release Date
General Motors
Spark EV
Subcompact Car
Summer 2013
Volkswagen
E-Up!
Car
Limited U.S. production by
2013; mass production by
2020
BMW
i3
Car
First Half 2014
Mercedes-Benz
B-Class EV
Car
Early 2014
Kia
Soul EV
Small Station Wagon
2,014
Volkswagen
eGolf
Compact Car
Late 2014
Source: U.S Department of Energy

4. Market Size and Growth
The Global Electric Vehicle sales stood at 1.3 million units in 2012 and the market is expected to reach a
number of 2.8 million units sold by 2017. Thus, the industry is anticipated to grow at a CAGR of 17.1%
during the years 2012 and 2017.
Global - Electric Vehicles Sales (Million Units), 2012 &
2017
Annual worldwide sales of electric vehicles (EVs)
is expected to reach 3.8 million by 2020. The
growth in sales of these vehicles is being driven
not only by the appeal of vehicles themselves, but
also by consumers demand for vehicles that cost
less to operate than traditional internal
combustion engine (ICE) vehicles, by government
influence on market, and by rebounding economic
environment.
According to AutoObserver, in 2011 Toyota lead
the market of hybrid EV with around 68% share.
Further, Toyota would lead the market in 2015
also with around 38.4% share of the market,
followed by Ford with 12.3 % and Nissan with
about 10.5%.
Source: Navigant Research
Global - Forecast for Electric Vehicle Sales By Players
(%), 2015
Source: Citi Investment
Global - Hybrid Electric Vehicle Sales By Players
(units), Nov 2011
Source: AutoObserver
Note: Other include Kia, BMW, Porsche, VW, Mercedes, Mitsubishi

5. Market By Category
In 2012, the Hybrid Electric Vehicles accounted for 80.8% of the total electric vehicle sales, followed by the
plug- in hybrid electric vehicles by 11.5% and Battery Electric Vehicle stood at the third position with 7.7%
share in the total market.
Global - Electric Vehicles Sales By Segment (%),
2012
Source: RNCOS
It is projected that hybrid electric vehicle sales would decline in 2017, whereas the sales of plug in electric
vehicles would experience a hike in the sales. According to the statistics, PEV market would also grow in
many regions as a result of rising fuel prices, falling PEV prices, and increasing availability of PEV models.
Global - Forecast for Electric Vehicles Sales By
Segment (%), 2017
Source: Navigant Research

6. Market By Region
United States lead the Electric cars market with 7,931 vehicles sold in Q2 2012, a 28% jump from the first
quarter sales of 6210, followed by Japan with 4,240 units, France with 2056, and Germany had 1284 units
sold in the second quater.
Global - Electric Vehicles Sales By Segment (%),
2012
At the end of 2012, the highest sales shares of EVs were
in the United States, Japan, and Europe. The main
PHEV and BEV markets can be found in the 15 EVI
(Electric Vehicle Initiative) countries with worldwide
sales shares being about 96% and 89%, respectively.
The largest share of the worldwide PHEV market is in
the United States, due to the predominance of the
Chevrolet Volt. Japan claims the second spot, largely
due to increasing sales of the Toyota plug-in Prius.
Global - Plug-in Hybrid Electric Vehicles Sales By
Country (%), 2012
Source: Various Industry Sources
Source: Clean Energy Ministerial, Electric Vehicle Initiative
(EVI), International Energy Agency (IEA)
EV sales in Q1-Q3 2012 only reached 1% of total vehicle
sales in Norway and Japan, but as EVs begin to penetrate
the automotive market, the shares are likely to increase.
In fact, in the last quarter of 2012 EV sales reached over 1% of total vehicle sales in both the Netherlands
and the United States, furthering gains in market share.

7. Number of Plug-in Electric Vehicle
Registrations, 2011 & 2012
Country
Total Plug-in Electric Vehicle
Registrations
Total Vehicle Registrations
Plug-in Electric Vehicles Per
Thousand Vehicles
Norway
6,287
276,312
22.75
Estonia
562
32,617
17.23
Portugal
2,250
248,713
9.05
Austria
4,924
692,155
7.11
Netherlands
6,030
1,058,390
5.7
Poland
1,640
551,016
2.98
987
340,799
2.9
Switzerland
1,472
647,097
2.27
France
8,989
4,102,989
2.19
Sweden
1,128
584,883
1.93
Czech Republic
507
347,291
1.46
Slovakia
156
142,099
1.1
Belgium
1,148
1,058,948
1.08
Germany
6,553
6,256,138
1.05
United Kingdom
3,342
3,985,862
0.84
Spain
863
1,507,640
0.57
Latvia
13
25,636
0.51
Bulgaria
14
38,541
0.36
Hungary
34
98,162
0.35
Greece
2
156,164
0.01
Denmark
Source: ACEA (2012)
And in the worldwide BEV market, Japan holds the largest share due to sales of the Nissan LEAF, followed
by the United States, then China, due in part to the use of electric taxis in Shenzhen and Hangzhou. France
is in the fourth spot, in part dueto Bolloré's Bluecar, a part of the Paris EV car sharing scheme Autolib.

8. Global - Battery Electric Vehicles Sales By Country
(%), 2012
Source: Clean Energy Ministerial, Electric Vehicle
Initiative (EVI), International Energy Agency (IEA)
Global - Battery Electric Vehicles Sales By Country
(%), 2012
Although total registrations of these vehicles in the
UK had risen to 104,900 by the end of 2011, Britain
has not enjoyed the same initial take. As a result the
UK is sixth out of 20 in terms of total registrations of
plug-in electric vehicles, and 15th in terms of
registrations of these vehicles expressed as a
percentage of all cars registered in 2011 and 2012. The
UK is already lagging behind other countries.
Further, In 2012 United States lead the market in
Hybrid Electric Cars Sales too with about 48.8% share,
followed by Japan with 33.3% then Europe with 10%
share in the market.
Source: U.S. Department of Energy
Note: Data till June 2012

9. Future Outlook
Hybrid and plug in electric vehicles are becoming an
increasingly important part of the automotive
market. HEVs are largely accepted as a part of the
automotive market in many regions with around
80.8% share in the EV market, while plug-in vehicles
remain a new technology with various challenges
inherent in new markets with only around 11.5% of
the total market share and far apart is the BEV
market with just 7.7% share. However, Plug-in
market is expected to grow in many regions to about
17.4% as a result of rising fuel prices, falling PEV
prices, and increasing availability of PEV models.
Further, with Automaker's advanced green-car
engineering programs, electric cars are expected to
have a major impact in the auto industry given
advantages in city pollution, less dependence on oil,
and expected rise in gasoline prices. World
governments are pledging billions to fund
development of electric vehicles and their
components. So in the near future, there would be
more electric cars on the market, and they'll be more
affordable and practical.
Moreover, the electric vehicles would catch on if car
charging stations could keep up the charging
requirements. Among the total electric cars travel
the world's roads these days almost half of them in
the U.S. The U.S. is expected to have the highest
adoption of hybrid and plug-in electric vehicles, with
as many as 4.9% of vehicles sold including hybrid or
plug-in vehicle technology.
Despite the promise of "green" transportation - and
despite billions of dollars in investment, by many
major manufacturers EVs continue to be plagued by
many of the problems which include high cost, short Also, a life-cycle analysis shows that almost half of an
driving range, the public's lack of appetite for electric car's entire CO2 emissions result from its
battery-powered cars and lack of charging stations.
production, more than double the emissions resulting
from the production of a gasoline-powered car. Thus,
The gradual tightening of global fuel-efficiency reduced Carbon Emission Based Production
standards from 2020 on is forcing automakers to Technology would help in making it more
assess their options, including the application of environment friendly and convinient.
advanced technology which would propel this
industry to large extent.

10. Opportunities
Automakers have taken it upon themselves to grow the public charging network to avoid the problem of
nascent presence of public EV charging network and thus paving the way for higher electric vehicle adoption.
For instance, Nissan, which makes the electric Leaf, is aiming to triple the number of 30-minute quickchargers in the U.S. to 600 by the middle of next year. That plan includes more than 100 quick-chargers at
Nissan dealerships in about 50 key markets.
The all-electric vehicle, the battery size moves up to around 23 kilowatt hours and it weighs around 600 to
700 pounds which proves to be very inconvenient for the user.
For instance, recent advances in nano-technology are proving a popular avenue for lithium-ion batteriers of
EV. Egg-line nanoparticles of sulfur are one option, improving energy transfer and hugely increasing capacity.
Vehicle leasing is one potential pathway, and there is some evidence that competitive lease rates have already
helped to bolster EV sales.
For instance, Renault offers battery leasing for its Zoe and Twizy models, as does Daimler for its Smart
Fortwo. These models charge a monthly fee of about USD 100 to lease the battery and often come with
replacement guarantees.
Challenges
Primary reason is the price of car batteries. Price per usable kilowatt hour of lithium-ion battery ranges
between US $ 500-650 and thus makes up a large portion of a vehicle's cost, depending on the size of the
battery pack.
Electric cars often have less maximum range on one charge than cars powered by fossil fuels, and they can
take considerable time to recharge. Most EVs can only go about 100-200 miles before recharging-gasoline
vehicles can go over 300 miles before refueling.
Fully recharging the battery pack can take 4 to 8 hours. Even a "quick charge" to 80% capacity can take 30
min. A possible solution to the recharging situation may be battery-replacement stations, where instead of
recharging your EV you can simply swap your drained battery for a fully charged one.

11. Recent News

12. RNCOS is a leading business consultancy services company believes that in today's cut-throat environment, companies
need to understand their business environment better.
Critical questions that businesses need to address:
GROWTH PARTNER
● What geographies to target?
● How to identify & increase the customer base?
● How to enhance the brand image?
We help you make informed decisions
through the practical application of research,
hand holding you to your success…
● How to launch new products and find distributors?
● What is the current market structure and market size?
We understand your immediate needs and your long-term goals and objective and work with you on how to accomplish
them.
RNCOS blends the best of strategy consulting with the best of market research to provide organizations with accurate,
succinct answers to their most important business questions.
What is the market size
Similar products in the market
Structure of the market
Who are your buyers
Features, attributes & market share of
these products
Buyers’ buying behavior
Customer preferences
Expectations from the product
Price range of these products
Most suitable distributors and
channels for your business.
Financial & strategic analysis of
existing competition
Analyzing their strength, credibility,
scale of operations.
Acceptance level among customers
Assisting in distributor selection.
New market entrants
Emerging competitors

13. About US
RNCOS is a business consultancy services firm that provides services to clients across the Globe. With more than a
decade of industry experience and expertise, we boast of a distinguished clientele' across multi geographies and industry
verticals. Our strength lies in the healthcare sector besides Retail and Information Technology.
Be it market testing, product launch, competition assessment, customer satisfaction study, pricing analysis or any other
requirement, RNCOS custom research team acts proactively to fit in the best possible solution for our valued clients.
We believe in multi-level client interaction and complete transparency from the project commencement till effective
implementation, thus ensuring total customer satisfaction at the end.
Having served close to 200 renowned as well as start-ups globally, our strength lies in multilingual and multi geography
tie-ups with leading market survey partners who assist us in gaining vital primary insight straight from the horse's
mouth.
Vartika Sehgal
Sr. Research Specialist
RNCOS
B-129, Sector - 6, Noida - 201301
Phone: + 91 (120) 4224700
Fax: +91 (120) 4224707
Email: marketing@rncos.com
Website: http://www.rncos.com