Global Cool is an innovative green lifestyle charity the creates innovative campaigns around home energy use, public transport, flight-free holidays and recycling.This document outlines the impact of our campaigns to combat climate change.
1. Studiosnaps provides photobooth services that capture photos and user experiences at events.
2. Their photobooths have been shown to significantly increase key metrics like reach, impressions, and engaged users for client marketing campaigns and social media posts.
3. Studiosnaps aims to create loyalty with both brands and individual users by providing analytics and engagement tools to quantify the impact of photos and encourage sharing.
Vodafone Essar launched a rebranding campaign in 2007 after acquiring a majority stake in Hutchison Essar. In 2009, they launched the Zoozoos advertising campaign featuring animated characters to promote their value-added services. The Zoozoos ads became very popular on social media and television. However, Vodafone Essar wanted to increase revenues and reach customers in rural areas with the Zoozoos brand. They considered continuing the Zoozoos ads, launching a new brand campaign, or mixing Zoozoos with other characters. The recommendations were to further develop the Zoozoos brand, conduct research to make the ads more relatable in rural areas, and partner with other brands with rural penetration.
This document discusses how ad avoidance has become a major issue for brands trying to reach new customers. It finds that over half of audiences across media are "inattentive" rather than avoiding ads. Radio has one of the lowest avoidance rates and allows brands to connect with inattentive listeners by creating "trace memories" through music and emotion. The document concludes that radio offers the best potential for outreach due to its low avoidance and ability to reach mass audiences, even if they are not fully paying attention.
- Drive awareness and engagement for Assassin's Creed
franchise
- Distribute branded content and video across key social
platforms and applications
- Reach the young male demographic that is the core
gaming audience
Application:
Ubisoft partnered with Appssavvy to distribute exclusive
Assassin's Creed content and video across leading social
gaming applications. This included developing custom
integrations, promotions, and achievements.
Results:
- 831M estimated branded news feed impressions
- Increased awareness and consideration for Assassin's
Creed franchise
River talk to me - eCampaigning Forum 2011 keynoteJussi Kivipuro
This document summarizes a presentation given by Jussi Kivipuro, Global Mobile Innovation Manager at Greenpeace International, about how mobility can help Greenpeace campaigns. Kivipuro argues that mobility enables Greenpeace to gain new audiences, become more relevant, and more impactful globally. He discusses how Greenpeace offices have used mobile channels like apps, SMS, and mobile sites to support campaigns on issues like sustainable agriculture. Kivipuro also outlines how Greenpeace provides support to offices through a content management system, knowledge sharing, and capacity building to help them succeed with mobile initiatives. The presentation concludes with examples of mobile projects from various Greenpeace offices.
We live in a digital world bombarded by emails, tweets, blogs, pop-ups, banners, billboards, television ads and radio shout outs - each one of them screaming for our attention. It is a new era of mass communication and social engagement where your customers connect, comment, post, check-in, share and discuss everything in realtime...including your brand. Welcome to the Engagement Era....it's time to
Adapt, Evolve and Engage.
1) While TV still dominates advertising due to its wide reach, multiple media used together are generally more effective than a single medium alone.
2) The optimal media plan will feature TV as the lead medium supported by other media, though the role of each medium depends on factors like the advertising objective, category, target audience, and competitive environment.
3) Managing diminishing returns is key - TV is used initially for broad reach but other media are added before returns diminish to extend reach and frequency in a more cost-effective way.
This document discusses developing a business case and architecture. It recommends starting with requirements to define the logical and physical architecture and detailed designs. User stories should capture requirements, such as vision, customer experience, solutions, and components. A roadmap charts the integration of products over quarters. A project plan lays out interviewing owners, gathering scenarios, documenting stories, and mapping them to scenarios. A contact checklist is provided to validate figures. The conclusion emphasizes informing stakeholders throughout the process.
1. Studiosnaps provides photobooth services that capture photos and user experiences at events.
2. Their photobooths have been shown to significantly increase key metrics like reach, impressions, and engaged users for client marketing campaigns and social media posts.
3. Studiosnaps aims to create loyalty with both brands and individual users by providing analytics and engagement tools to quantify the impact of photos and encourage sharing.
Vodafone Essar launched a rebranding campaign in 2007 after acquiring a majority stake in Hutchison Essar. In 2009, they launched the Zoozoos advertising campaign featuring animated characters to promote their value-added services. The Zoozoos ads became very popular on social media and television. However, Vodafone Essar wanted to increase revenues and reach customers in rural areas with the Zoozoos brand. They considered continuing the Zoozoos ads, launching a new brand campaign, or mixing Zoozoos with other characters. The recommendations were to further develop the Zoozoos brand, conduct research to make the ads more relatable in rural areas, and partner with other brands with rural penetration.
This document discusses how ad avoidance has become a major issue for brands trying to reach new customers. It finds that over half of audiences across media are "inattentive" rather than avoiding ads. Radio has one of the lowest avoidance rates and allows brands to connect with inattentive listeners by creating "trace memories" through music and emotion. The document concludes that radio offers the best potential for outreach due to its low avoidance and ability to reach mass audiences, even if they are not fully paying attention.
- Drive awareness and engagement for Assassin's Creed
franchise
- Distribute branded content and video across key social
platforms and applications
- Reach the young male demographic that is the core
gaming audience
Application:
Ubisoft partnered with Appssavvy to distribute exclusive
Assassin's Creed content and video across leading social
gaming applications. This included developing custom
integrations, promotions, and achievements.
Results:
- 831M estimated branded news feed impressions
- Increased awareness and consideration for Assassin's
Creed franchise
River talk to me - eCampaigning Forum 2011 keynoteJussi Kivipuro
This document summarizes a presentation given by Jussi Kivipuro, Global Mobile Innovation Manager at Greenpeace International, about how mobility can help Greenpeace campaigns. Kivipuro argues that mobility enables Greenpeace to gain new audiences, become more relevant, and more impactful globally. He discusses how Greenpeace offices have used mobile channels like apps, SMS, and mobile sites to support campaigns on issues like sustainable agriculture. Kivipuro also outlines how Greenpeace provides support to offices through a content management system, knowledge sharing, and capacity building to help them succeed with mobile initiatives. The presentation concludes with examples of mobile projects from various Greenpeace offices.
We live in a digital world bombarded by emails, tweets, blogs, pop-ups, banners, billboards, television ads and radio shout outs - each one of them screaming for our attention. It is a new era of mass communication and social engagement where your customers connect, comment, post, check-in, share and discuss everything in realtime...including your brand. Welcome to the Engagement Era....it's time to
Adapt, Evolve and Engage.
1) While TV still dominates advertising due to its wide reach, multiple media used together are generally more effective than a single medium alone.
2) The optimal media plan will feature TV as the lead medium supported by other media, though the role of each medium depends on factors like the advertising objective, category, target audience, and competitive environment.
3) Managing diminishing returns is key - TV is used initially for broad reach but other media are added before returns diminish to extend reach and frequency in a more cost-effective way.
This document discusses developing a business case and architecture. It recommends starting with requirements to define the logical and physical architecture and detailed designs. User stories should capture requirements, such as vision, customer experience, solutions, and components. A roadmap charts the integration of products over quarters. A project plan lays out interviewing owners, gathering scenarios, documenting stories, and mapping them to scenarios. A contact checklist is provided to validate figures. The conclusion emphasizes informing stakeholders throughout the process.
The document discusses how the rise of connectivity and social media has transformed marketing. It outlines 7 shifts required for companies to adapt, including shifting from telling to delivering value, from campaigns to ecosystems, and from engagement to providing utility. Examples are provided like Nike+ and Dell's Ideastorm that facilitate consumer passions and tap collective knowledge. The conclusion emphasizes that companies are now in the business of empowering consumers through transparency, control, and facilitating emotional truths like authenticity and trust.
The document provides an overview of Publicis Groupe, a large global communications and advertising company. It discusses the company's history and founding in 1926, current operations in over 100 countries, leadership in various areas of advertising and communications, key clients, financial information, and focus on areas like digital media, emerging markets, and corporate social responsibility.
Threepipe Unlimited is a creative PR and social media agency that offers a fresh approach to corporate communications campaigns across earned, owned, and paid media channels. They combine experience running award-winning corporate reputation programs with creative strategies and social media expertise. Their team includes specialists in areas like creative strategy, digital strategy, campaign management, crisis management, and media relations. They have a track record of creating effective communications campaigns that build trust between organizations and their audiences.
A transformational and disruptive marketing era is fast approaching. Your prospects, customers (and former customers) are leveraging social media tools and initiating conversations about your product or service; with or without you. The energy and control are moving from the marketer to the consumer to such a degree that the consumer now self markets, making word of mouth the new currency of choice. In this complex matrix of consumer behavior, marketers must shift from campaign management to ecosystem management.
Amplifi AU | COVID 19: Beyond the Curve Investment ResponsePoppy Rodham
The impact on the economy, services, consumption and infrastructure as a result of the COVID
19
pandemic, both globally and in Australia, is far reaching. This is the case not only now, but going
forward, influencing the way we live and consume into the future. Now, tomorrow as well as later;
once we settle beyond the curve in what will be the new ‘normal’.
Environment Corporate Csr Unity May 2012 2Saudi Aramco
Unity provides integrated corporate communications strategies that consider political, social, and environmental issues. They work with companies like Unilever, GSK, Café Direct, and M&S to develop campaigns that achieve an average 28-35% ROI. Unity focuses on starting conversations to shape public understanding of companies. They develop strategic toolkits that measure how policies, media, social/economic changes, and people influence brand exposure, customer understanding, environmental impact, and regulatory risks.
Environment Corporate Csr Unity May 2012 2Saudi Aramco
This presentation is an overview of the Unity approach and methodology to corporate, environmental and CSR. We have included a series of case studies so you can see our work and the results.
If you would like to discuss any of this work please e-mail jonny@hellounity.com
CHALLENGES - BEING SOCIAL IN A MODERN BUSINESS, Frank Durrell, Digital Strate...Nils Petter Nordskar
Frank is Digital Strategy & Technology Director at the Starcom MediaVest Group. This presentation is from Wednesday 4., in Oslo, at Norways biggest Social Media event, www.socialmediadays.no - for video, go to www.facebook.com/SMDOslo
This document summarizes the pros and cons of social media campaigns as well as trends in social media usage. Some key advantages of social media campaigns are that they are inexpensive compared to traditional media, allow for high levels of interaction through calls to action, and are highly measurable through analytics. Popular social media platforms like Facebook, YouTube, and Twitter continue to grow substantially in user bases internationally. Social media campaigns also have very competitive costs per thousand impressions (CPM) compared to other advertising mediums and can reach millions of users with affordable budgets.
Integrating Marketing Communications to Build Brand Equity.pptxSneha Awal
This document discusses integrating marketing communications to build brand equity. It defines integrated marketing communications as coordinating different promotional methods to deliver consistent brand messaging. The document outlines various communication options including advertising, promotion, online/social media, events, mobile marketing, and public relations. It emphasizes that an effective integrated marketing strategy mixes these options to maximize coverage while maintaining a common brand identity and complementary messages. Proper evaluation and prioritization of communication choices based on criteria like cost and media strengths is important for developing cohesive integrated marketing programs.
1) The document discusses using media and events to generate publicity and discusses traditional and modern technologies used for event promotion and media coverage.
2) Social media is an important tool for event promotion that allows organizers to build relationships with audiences and share event information widely.
3) Creating social media pages and posting engaging content about industry news, events, clients are effective ways to promote events and businesses online.
Webinar: How to Manage Social Media in a CrisisFalcon.io
As marketers, we know that we need a plan for what to do in case of an emergency. And yet, we all seem to be taken off guard with the COVID-19 pandemic situation we face today. What role should marketing and communications leaders play in the development of a response? What are the most critical actions to take now? Our hope is that we can help you quickly develop (or review) a response plan — and ideally learn something about planning for future crises in the process.
In this webinar, industry and emergency management expert, Andrew Boyarsky, President at Pinnacle Performance Management and Clinical Associate Professor at NYU joins us with his perspective on why businesses everywhere need to take a step back and reevaluate their strategy.
Watch full webinar: https://www.falcon.io/webinars/social-crisis-management/
Unlocking brand value with social communitiesSTATSIT
Online brand communities can deliver consumer engagement, loyalty and become a major force for driving revenue. We will be investigating how to evaluate your social community and how to systematically develop it for brand growth. I will be sharing our latest findings from a joint study with WFA (World Federation of Advertisers) and immediate steps you can take to improve your return on social.
The small team in STATSIT has collected over hundreds of millions of social media conversations since 2008, manually classified around 200,000+ of them and conducted over 1,500 projects for over 170 brands.
Creating value for consumer brands: The implications of multi-touchpoint adve...Darya Loban
This document summarizes research on how multi-touchpoint advertising campaigns can create brand value for consumer brands. The research was based on interviews with senior advertising practitioners and analyzed four key facilitators of brand value creation: co-creation, effective communications ecosystems, valuable content, and multisensory experiences. It introduces an upgraded model of brand value creation in multi-touchpoint campaigns and provides recommendations for practitioners, such as encouraging co-creation through hedonic experiences and insights, segmenting customers, and using storytelling and immersive technologies to deliver value and sensory experiences.
This chapter discusses selecting communication tactics for public relations. It explains that tactics vary based on media channel, events, audiences, and organizations. The chapter outlines conventional tactics like organizational control, ties, audience size and type, interaction levels, and media ownership and production. It provides examples like brochures, newsletters, and websites for organizational control and one-way vs two-way communication. Finally, it analyzes Volkswagen's response to its emissions scandal using social media to measure audience reaction.
This document provides information for an applicant insight meeting about the Scottish Sport Relief Home & Away Programme. It outlines the aims of the meeting as increasing understanding of Comic Relief's grant making programs. The agenda covers Comic Relief's principles, policies, outcomes approach, monitoring and evaluation, and what makes a successful application. Eligible countries and programmes are listed. The goal is to bring about positive and lasting change for poor and disadvantaged people through addressing immediate needs and root causes of poverty.
Award-winning marketing communications case study - one pagerGraham Machacek
Case study: A national integrated marketing communications case study. Winner of a 2012 Silver Leaf Award and an Ovation Award of Excellence from International Association of Business Communicators.
Social and societal marketing are marketing concepts used to spread social messages and ideas. Social marketing aims to benefit society by educating people about important issues, while societal marketing considers consumers, businesses, and long-term societal interests. Examples of social marketing campaigns include promoting polio vaccination and public health initiatives. The 4 P's framework involves designing products, setting appropriate prices, placing messages through various channels, and promoting ideas. Societal marketing emerged in the 1970s to encourage corporate social responsibility. Many large companies now employ societal marketing strategies.
“An Outlook of the Ongoing and Future Relationship between Blockchain Technologies and Process-aware Information Systems.” Invited talk at the joint workshop on Blockchain for Information Systems (BC4IS) and Blockchain for Trusted Data Sharing (B4TDS), co-located with with the 36th International Conference on Advanced Information Systems Engineering (CAiSE), 3 June 2024, Limassol, Cyprus.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
The document discusses how the rise of connectivity and social media has transformed marketing. It outlines 7 shifts required for companies to adapt, including shifting from telling to delivering value, from campaigns to ecosystems, and from engagement to providing utility. Examples are provided like Nike+ and Dell's Ideastorm that facilitate consumer passions and tap collective knowledge. The conclusion emphasizes that companies are now in the business of empowering consumers through transparency, control, and facilitating emotional truths like authenticity and trust.
The document provides an overview of Publicis Groupe, a large global communications and advertising company. It discusses the company's history and founding in 1926, current operations in over 100 countries, leadership in various areas of advertising and communications, key clients, financial information, and focus on areas like digital media, emerging markets, and corporate social responsibility.
Threepipe Unlimited is a creative PR and social media agency that offers a fresh approach to corporate communications campaigns across earned, owned, and paid media channels. They combine experience running award-winning corporate reputation programs with creative strategies and social media expertise. Their team includes specialists in areas like creative strategy, digital strategy, campaign management, crisis management, and media relations. They have a track record of creating effective communications campaigns that build trust between organizations and their audiences.
A transformational and disruptive marketing era is fast approaching. Your prospects, customers (and former customers) are leveraging social media tools and initiating conversations about your product or service; with or without you. The energy and control are moving from the marketer to the consumer to such a degree that the consumer now self markets, making word of mouth the new currency of choice. In this complex matrix of consumer behavior, marketers must shift from campaign management to ecosystem management.
Amplifi AU | COVID 19: Beyond the Curve Investment ResponsePoppy Rodham
The impact on the economy, services, consumption and infrastructure as a result of the COVID
19
pandemic, both globally and in Australia, is far reaching. This is the case not only now, but going
forward, influencing the way we live and consume into the future. Now, tomorrow as well as later;
once we settle beyond the curve in what will be the new ‘normal’.
Environment Corporate Csr Unity May 2012 2Saudi Aramco
Unity provides integrated corporate communications strategies that consider political, social, and environmental issues. They work with companies like Unilever, GSK, Café Direct, and M&S to develop campaigns that achieve an average 28-35% ROI. Unity focuses on starting conversations to shape public understanding of companies. They develop strategic toolkits that measure how policies, media, social/economic changes, and people influence brand exposure, customer understanding, environmental impact, and regulatory risks.
Environment Corporate Csr Unity May 2012 2Saudi Aramco
This presentation is an overview of the Unity approach and methodology to corporate, environmental and CSR. We have included a series of case studies so you can see our work and the results.
If you would like to discuss any of this work please e-mail jonny@hellounity.com
CHALLENGES - BEING SOCIAL IN A MODERN BUSINESS, Frank Durrell, Digital Strate...Nils Petter Nordskar
Frank is Digital Strategy & Technology Director at the Starcom MediaVest Group. This presentation is from Wednesday 4., in Oslo, at Norways biggest Social Media event, www.socialmediadays.no - for video, go to www.facebook.com/SMDOslo
This document summarizes the pros and cons of social media campaigns as well as trends in social media usage. Some key advantages of social media campaigns are that they are inexpensive compared to traditional media, allow for high levels of interaction through calls to action, and are highly measurable through analytics. Popular social media platforms like Facebook, YouTube, and Twitter continue to grow substantially in user bases internationally. Social media campaigns also have very competitive costs per thousand impressions (CPM) compared to other advertising mediums and can reach millions of users with affordable budgets.
Integrating Marketing Communications to Build Brand Equity.pptxSneha Awal
This document discusses integrating marketing communications to build brand equity. It defines integrated marketing communications as coordinating different promotional methods to deliver consistent brand messaging. The document outlines various communication options including advertising, promotion, online/social media, events, mobile marketing, and public relations. It emphasizes that an effective integrated marketing strategy mixes these options to maximize coverage while maintaining a common brand identity and complementary messages. Proper evaluation and prioritization of communication choices based on criteria like cost and media strengths is important for developing cohesive integrated marketing programs.
1) The document discusses using media and events to generate publicity and discusses traditional and modern technologies used for event promotion and media coverage.
2) Social media is an important tool for event promotion that allows organizers to build relationships with audiences and share event information widely.
3) Creating social media pages and posting engaging content about industry news, events, clients are effective ways to promote events and businesses online.
Webinar: How to Manage Social Media in a CrisisFalcon.io
As marketers, we know that we need a plan for what to do in case of an emergency. And yet, we all seem to be taken off guard with the COVID-19 pandemic situation we face today. What role should marketing and communications leaders play in the development of a response? What are the most critical actions to take now? Our hope is that we can help you quickly develop (or review) a response plan — and ideally learn something about planning for future crises in the process.
In this webinar, industry and emergency management expert, Andrew Boyarsky, President at Pinnacle Performance Management and Clinical Associate Professor at NYU joins us with his perspective on why businesses everywhere need to take a step back and reevaluate their strategy.
Watch full webinar: https://www.falcon.io/webinars/social-crisis-management/
Unlocking brand value with social communitiesSTATSIT
Online brand communities can deliver consumer engagement, loyalty and become a major force for driving revenue. We will be investigating how to evaluate your social community and how to systematically develop it for brand growth. I will be sharing our latest findings from a joint study with WFA (World Federation of Advertisers) and immediate steps you can take to improve your return on social.
The small team in STATSIT has collected over hundreds of millions of social media conversations since 2008, manually classified around 200,000+ of them and conducted over 1,500 projects for over 170 brands.
Creating value for consumer brands: The implications of multi-touchpoint adve...Darya Loban
This document summarizes research on how multi-touchpoint advertising campaigns can create brand value for consumer brands. The research was based on interviews with senior advertising practitioners and analyzed four key facilitators of brand value creation: co-creation, effective communications ecosystems, valuable content, and multisensory experiences. It introduces an upgraded model of brand value creation in multi-touchpoint campaigns and provides recommendations for practitioners, such as encouraging co-creation through hedonic experiences and insights, segmenting customers, and using storytelling and immersive technologies to deliver value and sensory experiences.
This chapter discusses selecting communication tactics for public relations. It explains that tactics vary based on media channel, events, audiences, and organizations. The chapter outlines conventional tactics like organizational control, ties, audience size and type, interaction levels, and media ownership and production. It provides examples like brochures, newsletters, and websites for organizational control and one-way vs two-way communication. Finally, it analyzes Volkswagen's response to its emissions scandal using social media to measure audience reaction.
This document provides information for an applicant insight meeting about the Scottish Sport Relief Home & Away Programme. It outlines the aims of the meeting as increasing understanding of Comic Relief's grant making programs. The agenda covers Comic Relief's principles, policies, outcomes approach, monitoring and evaluation, and what makes a successful application. Eligible countries and programmes are listed. The goal is to bring about positive and lasting change for poor and disadvantaged people through addressing immediate needs and root causes of poverty.
Award-winning marketing communications case study - one pagerGraham Machacek
Case study: A national integrated marketing communications case study. Winner of a 2012 Silver Leaf Award and an Ovation Award of Excellence from International Association of Business Communicators.
Social and societal marketing are marketing concepts used to spread social messages and ideas. Social marketing aims to benefit society by educating people about important issues, while societal marketing considers consumers, businesses, and long-term societal interests. Examples of social marketing campaigns include promoting polio vaccination and public health initiatives. The 4 P's framework involves designing products, setting appropriate prices, placing messages through various channels, and promoting ideas. Societal marketing emerged in the 1970s to encourage corporate social responsibility. Many large companies now employ societal marketing strategies.
“An Outlook of the Ongoing and Future Relationship between Blockchain Technologies and Process-aware Information Systems.” Invited talk at the joint workshop on Blockchain for Information Systems (BC4IS) and Blockchain for Trusted Data Sharing (B4TDS), co-located with with the 36th International Conference on Advanced Information Systems Engineering (CAiSE), 3 June 2024, Limassol, Cyprus.
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
Unlock the Future of Search with MongoDB Atlas_ Vector Search Unleashed.pdfMalak Abu Hammad
Discover how MongoDB Atlas and vector search technology can revolutionize your application's search capabilities. This comprehensive presentation covers:
* What is Vector Search?
* Importance and benefits of vector search
* Practical use cases across various industries
* Step-by-step implementation guide
* Live demos with code snippets
* Enhancing LLM capabilities with vector search
* Best practices and optimization strategies
Perfect for developers, AI enthusiasts, and tech leaders. Learn how to leverage MongoDB Atlas to deliver highly relevant, context-aware search results, transforming your data retrieval process. Stay ahead in tech innovation and maximize the potential of your applications.
#MongoDB #VectorSearch #AI #SemanticSearch #TechInnovation #DataScience #LLM #MachineLearning #SearchTechnology
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
In his public lecture, Christian Timmerer provides insights into the fascinating history of video streaming, starting from its humble beginnings before YouTube to the groundbreaking technologies that now dominate platforms like Netflix and ORF ON. Timmerer also presents provocative contributions of his own that have significantly influenced the industry. He concludes by looking at future challenges and invites the audience to join in a discussion.
HCL Notes and Domino License Cost Reduction in the World of DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-and-domino-license-cost-reduction-in-the-world-of-dlau/
The introduction of DLAU and the CCB & CCX licensing model caused quite a stir in the HCL community. As a Notes and Domino customer, you may have faced challenges with unexpected user counts and license costs. You probably have questions on how this new licensing approach works and how to benefit from it. Most importantly, you likely have budget constraints and want to save money where possible. Don’t worry, we can help with all of this!
We’ll show you how to fix common misconfigurations that cause higher-than-expected user counts, and how to identify accounts which you can deactivate to save money. There are also frequent patterns that can cause unnecessary cost, like using a person document instead of a mail-in for shared mailboxes. We’ll provide examples and solutions for those as well. And naturally we’ll explain the new licensing model.
Join HCL Ambassador Marc Thomas in this webinar with a special guest appearance from Franz Walder. It will give you the tools and know-how to stay on top of what is going on with Domino licensing. You will be able lower your cost through an optimized configuration and keep it low going forward.
These topics will be covered
- Reducing license cost by finding and fixing misconfigurations and superfluous accounts
- How do CCB and CCX licenses really work?
- Understanding the DLAU tool and how to best utilize it
- Tips for common problem areas, like team mailboxes, functional/test users, etc
- Practical examples and best practices to implement right away
Full-RAG: A modern architecture for hyper-personalizationZilliz
Mike Del Balso, CEO & Co-Founder at Tecton, presents "Full RAG," a novel approach to AI recommendation systems, aiming to push beyond the limitations of traditional models through a deep integration of contextual insights and real-time data, leveraging the Retrieval-Augmented Generation architecture. This talk will outline Full RAG's potential to significantly enhance personalization, address engineering challenges such as data management and model training, and introduce data enrichment with reranking as a key solution. Attendees will gain crucial insights into the importance of hyperpersonalization in AI, the capabilities of Full RAG for advanced personalization, and strategies for managing complex data integrations for deploying cutting-edge AI solutions.
Pushing the limits of ePRTC: 100ns holdover for 100 daysAdtran
At WSTS 2024, Alon Stern explored the topic of parametric holdover and explained how recent research findings can be implemented in real-world PNT networks to achieve 100 nanoseconds of accuracy for up to 100 days.
Building Production Ready Search Pipelines with Spark and MilvusZilliz
Spark is the widely used ETL tool for processing, indexing and ingesting data to serving stack for search. Milvus is the production-ready open-source vector database. In this talk we will show how to use Spark to process unstructured data to extract vector representations, and push the vectors to Milvus vector database for search serving.
How to Get CNIC Information System with Paksim Ga.pptxdanishmna97
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
HCL Notes und Domino Lizenzkostenreduzierung in der Welt von DLAUpanagenda
Webinar Recording: https://www.panagenda.com/webinars/hcl-notes-und-domino-lizenzkostenreduzierung-in-der-welt-von-dlau/
DLAU und die Lizenzen nach dem CCB- und CCX-Modell sind für viele in der HCL-Community seit letztem Jahr ein heißes Thema. Als Notes- oder Domino-Kunde haben Sie vielleicht mit unerwartet hohen Benutzerzahlen und Lizenzgebühren zu kämpfen. Sie fragen sich vielleicht, wie diese neue Art der Lizenzierung funktioniert und welchen Nutzen sie Ihnen bringt. Vor allem wollen Sie sicherlich Ihr Budget einhalten und Kosten sparen, wo immer möglich. Das verstehen wir und wir möchten Ihnen dabei helfen!
Wir erklären Ihnen, wie Sie häufige Konfigurationsprobleme lösen können, die dazu führen können, dass mehr Benutzer gezählt werden als nötig, und wie Sie überflüssige oder ungenutzte Konten identifizieren und entfernen können, um Geld zu sparen. Es gibt auch einige Ansätze, die zu unnötigen Ausgaben führen können, z. B. wenn ein Personendokument anstelle eines Mail-Ins für geteilte Mailboxen verwendet wird. Wir zeigen Ihnen solche Fälle und deren Lösungen. Und natürlich erklären wir Ihnen das neue Lizenzmodell.
Nehmen Sie an diesem Webinar teil, bei dem HCL-Ambassador Marc Thomas und Gastredner Franz Walder Ihnen diese neue Welt näherbringen. Es vermittelt Ihnen die Tools und das Know-how, um den Überblick zu bewahren. Sie werden in der Lage sein, Ihre Kosten durch eine optimierte Domino-Konfiguration zu reduzieren und auch in Zukunft gering zu halten.
Diese Themen werden behandelt
- Reduzierung der Lizenzkosten durch Auffinden und Beheben von Fehlkonfigurationen und überflüssigen Konten
- Wie funktionieren CCB- und CCX-Lizenzen wirklich?
- Verstehen des DLAU-Tools und wie man es am besten nutzt
- Tipps für häufige Problembereiche, wie z. B. Team-Postfächer, Funktions-/Testbenutzer usw.
- Praxisbeispiele und Best Practices zum sofortigen Umsetzen
GraphSummit Singapore | The Art of the Possible with Graph - Q2 2024Neo4j
Neha Bajwa, Vice President of Product Marketing, Neo4j
Join us as we explore breakthrough innovations enabled by interconnected data and AI. Discover firsthand how organizations use relationships in data to uncover contextual insights and solve our most pressing challenges – from optimizing supply chains, detecting fraud, and improving customer experiences to accelerating drug discoveries.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.