Global Challenges in Entrepreneurship Presentation Description
The "Global Challenges in Entrepreneurship" presentation delves into the multifaceted obstacles entrepreneurs encounter in the contemporary global business landscape. Covering key themes such as product/service selection, sales strategy development, and securing initial funds, the presentation sheds light on the foundational challenges faced by entrepreneurs. Moreover, it explores the intricacies of international business, addressing language barriers, cultural differences, and the complexities of managing global teams. The presentation emphasizes the importance of adaptability in the face of evolving market trends and changing consumer demands. With insights drawn from various reputable sources, this presentation offers a comprehensive overview of the challenges that entrepreneurs must navigate to thrive in today's dynamic and competitive global environment. Entrepreneurs and business enthusiasts will find valuable insights and practical considerations to inform their strategic approaches in the pursuit of entrepreneurial success.
bal market place
Agenda 1. Looking at the Global Marketing Environment 2. Deciding Whether to Go Global:- 3. Deciding Which Markets to Enter 5. Deciding on the Global Marketing Organization 4. Deciding How to Enter the Market 4
5. Looking at the Global Marketing Environment • Before deciding whether to operate internationally, a company must understand the international marketing environment.
bal market place
Agenda 1. Looking at the Global Marketing Environment 2. Deciding Whether to Go Global:- 3. Deciding Which Markets to Enter 5. Deciding on the Global Marketing Organization 4. Deciding How to Enter the Market 4
5. Looking at the Global Marketing Environment • Before deciding whether to operate internationally, a company must understand the international marketing environment.
LECT-8-Global Environment In Corporate Strategy.pptxdebajanipalai
Global Environment:
Global environment is the most vital component of macro environment.
It refers to operating in more than one country in the world & gain its R & D, production, marketing & financial advantages in terms of cost & reputations that are not available to domestic competitors.
Globalization of markets refers to the process of integrating & merging of world markets into a single market. This process involves the identification of some common norm, value, taste, preference & cultural shift towards the use of common product or services.
The Example of products having global acceptance are: Coca-Cola, Pepsi, Mc Donald’s, Citicorp Credit cards etc.
Characteristics of Global Environment:
Global Environment treats the whole world as a common village focuses on how organizations are related to each other.
It consists of a set of fresh beliefs, working methods, economic, political and socio-cultural relatives in business.
It integrates the world economy & opens scope for new potential of huge market.
It intends to remove all global barriers among countries.
Global Company:
Global company is a firm which having multiple units that are located in different parts of the world, but all are being linked by common ownership of umbrella.
Global multiple units draw a common pool of resources like: money, credit, information, patent, trade name & control system.
Its shareholders & human capital are of different nations. The company follows common strategy to sell its products in most of the countries.
Reasons For Globalization:
The large scale industries have mass production. So they focus on foreign market.
They try to reduce the risk of diversity of portfolio of countries.
Companies globalize markets in order to increase their profits & achieve goals.
The adverse business environment in the home country pushes the companies to globalize their market.
The failure of domestic companies in catering the needs of their customers pulled the foreign countries to market their products.
It is particularly important to industries which are directly depending on imports & exports.
Advantages Of Globalization:
Free flow of capital & increase in the total capital employed.
Free flow of technology from developed countries to developing countries.
Increase in industrialization.
Spread production facilities throughout the globe.
Balanced development of world economies.
Increased in production & consumption of outputs.
Commodities available at lower price with high quality.
Cultural exchange & demand for a variety of products in foreign market.
Increase in job opportunities & income for the country along with welfare & prosperity.
Disadvantage Of Globalization:
Globalization kills domestic small business firms.
It exploits human resources in global firms.
It leads to unemployment & underemployment in developing countries.
It declines income & standard of living due to unemployment & increases high gap between rich & poor.
Global market place, discuss barriers in marketing,
1. Looking at the Global Marketing Environment
2. Deciding Whether to Go Global:-
3. Deciding Which Markets to Enter
4. Deciding How to Enter the Market
5. Deciding on the Global Marketing Organization
In this presentation we will discuss all the methods by which we can be able to inter in the global market.........
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Concept and scope of international and global marketing, Stages of International Marketing Involvement, Importance of international and global marketing, opportunities and challenges of international and global markets, participants in international and global marketing, Historical and Geographical perspective in Global business, Dynamics of Global Population Trends
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LECT-8-Global Environment In Corporate Strategy.pptxdebajanipalai
Global Environment:
Global environment is the most vital component of macro environment.
It refers to operating in more than one country in the world & gain its R & D, production, marketing & financial advantages in terms of cost & reputations that are not available to domestic competitors.
Globalization of markets refers to the process of integrating & merging of world markets into a single market. This process involves the identification of some common norm, value, taste, preference & cultural shift towards the use of common product or services.
The Example of products having global acceptance are: Coca-Cola, Pepsi, Mc Donald’s, Citicorp Credit cards etc.
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Global Environment treats the whole world as a common village focuses on how organizations are related to each other.
It consists of a set of fresh beliefs, working methods, economic, political and socio-cultural relatives in business.
It integrates the world economy & opens scope for new potential of huge market.
It intends to remove all global barriers among countries.
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Global multiple units draw a common pool of resources like: money, credit, information, patent, trade name & control system.
Its shareholders & human capital are of different nations. The company follows common strategy to sell its products in most of the countries.
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They try to reduce the risk of diversity of portfolio of countries.
Companies globalize markets in order to increase their profits & achieve goals.
The adverse business environment in the home country pushes the companies to globalize their market.
The failure of domestic companies in catering the needs of their customers pulled the foreign countries to market their products.
It is particularly important to industries which are directly depending on imports & exports.
Advantages Of Globalization:
Free flow of capital & increase in the total capital employed.
Free flow of technology from developed countries to developing countries.
Increase in industrialization.
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Balanced development of world economies.
Increased in production & consumption of outputs.
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Increase in job opportunities & income for the country along with welfare & prosperity.
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Globalization kills domestic small business firms.
It exploits human resources in global firms.
It leads to unemployment & underemployment in developing countries.
It declines income & standard of living due to unemployment & increases high gap between rich & poor.
Global market place, discuss barriers in marketing,
1. Looking at the Global Marketing Environment
2. Deciding Whether to Go Global:-
3. Deciding Which Markets to Enter
4. Deciding How to Enter the Market
5. Deciding on the Global Marketing Organization
In this presentation we will discuss all the methods by which we can be able to inter in the global market.........
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Concept and scope of international and global marketing, Stages of International Marketing Involvement, Importance of international and global marketing, opportunities and challenges of international and global markets, participants in international and global marketing, Historical and Geographical perspective in Global business, Dynamics of Global Population Trends
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Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
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3. Global Entrepreneurship
• Global entrepreneurship refers to the practice of starting and running
businesses on an international scale, goes beyond domestic markets and
focuses on seizing opportunities in various countries, considering diverse
cultures, economies, and regulatory environments.
• It involves entrepreneurs who operate across borders, aiming to create,
develop, and manage ventures with a global perspective.
• It produces goods domestically and sells both domestically and internationally.
• It produces goods in a different country but sells domestically.
• It produces goods in a different country and sells both domestically and
internationally.
4. Cultural and
Language Barriers:
• Cultural and language barriers in global
entrepreneurship refer to the challenges that
arise due to differences in cultures,
languages, customs, and business practices
when operating across various countries or
regions.
• Hire local talent or consultants familiar with
the culture and language.
• Adapt marketing strategies and product
offerings to fit local preferences.
Solution:
5. Regulations and
Legal Hurdles:
• Regulations and legal hurdles in global
entrepreneurship refer to the various laws,
regulations, and compliance issues that
businesses encounter when operating across
different countries
• Cross Border Compliance
• Contractual & Commercial Laws
• Consult legal experts to navigate complex
regulations and compliance issues.
• Build a strong network of local advisors or
partners familiar with the regulatory environment.
Solution:
6. Market
Competition:
• Refers to the dynamic landscape where
businesses, regardless of their geographical
origin, compete on a global scale for market
share, customers, and profitability
• Conduct market research to stay ahead of
trends and consumer needs.
• Differentiate your products/services through
innovation and a unique value proposition
and unique packaging.
Solution:
8. ForeignPolitics,
Policy,andRelations
• it’s influenced by politics, policies, laws, and
relationships between countries. Because
those relationships can be extremely
nuanced
• The decisions made by political leaders can
impact taxes, labor laws, raw material costs,
transportation infrastructure, educational
systems, and more.
• it’s important that you closely follow news related
to countries where you do business.
Solution:
9. Currency
Exchange and
Inflation Rates
• Refers The value of a dollar in your country won’t
always equal the same amount in other countries’
currency, nor will the value of currency consistently
be worth the same amount of goods and services.
• Familiarize yourself with currency exchange rates
between your country and those where you plan to do
business.
• It’s also important to monitor inflation rates
Solution:
10.
11. Access to
Capital:
• Refers to the ability of entrepreneurs and businesses
to secure funding or financial resources on an
international scale to start, grow, or expand their
ventures across borders.
• It encompasses various sources of funding, including
investments, loans, grants, or other financial
instruments obtained from domestic or international
sources.
• Seek alternative funding sources like angel investors,
crowdfunding, or government grants.
• Develop a solid business plan and pitch to attract
investors.
Solution:
12. Rapid
Technological
Changes:
• Refer to the fast-paced evolution and
adoption of technological advancements
that profoundly impact how businesses
operate and compete on a global scale.
• Adapt the culture of continuous learning and
adaptation to new technologies.
• Collaborate with tech experts or partner with
tech firms to leverage advancements.
Solution:
13. Intellectual
Property Protection:
• Refers to safeguarding the creations of the
human mind such as inventions, designs,
literary or artistic works, and symbols, s,
and images used in commerce across
international borders
• Secure patents, trademarks, or copyrights to
protect innovations and ideas.
• Monitor markets for potential infringements
and take legal action if necessary.
Solution:
14. Political Challenges:
• Political challenges in entrepreneurship
encompass a spectrum of obstacles arising
from governmental policies, geopolitical
tensions, and regulatory landscapes.
• Political Challenges can be easily solved by
Engaging Advocacy, by Seeking legal
advisory support, Contingency plan.
Solution:
15. Natural
Disasters:
• Natural disasters pose significant challenges
to global entrepreneurship due to their
potential to disrupt operations, supply
chains, and market stability on a large scale.
• To overcome the impact of natural disasters
on global entrepreneurship involves a
combination of proactive risk management
strategies.
Solution:
16. Talent
Acquisitionand
Retention:
• Talent acquisition is the process of
identifying, attracting, recruiting, and
retaining top talent.
• To overcome these challenges, global
entrepreneurs often employ strategies like
offering unique perks, emphasizing
company culture and mission, providing
growth opportunities, leveraging remote
work flexibility
Solution:
17. Conclusion
• In conclusion, expanding a venture globally can offer a wealth of opportunities
and benefits for entrepreneurs. Such as accessing new markets, increasing
revenue, and fostering innovation
• However, it also involves significant challenges and risks, from cultural
differences to legal and regulatory issues.
• To successfully navigate these challenges and reap the benefits of global
entrepreneurship. It is essential to conduct thorough market research and
analyze cultural differences, navigate legal and regulatory issues in different
countries.