- The Grand Kerala Shopping Festival department of tourism will organize the 4th edition of the shopping festival from December 1st to January 15th across Kerala.
- Over 6,300 outlets participating in the festival will offer various discounts. The festival aims to boost the local economy by attracting tourists and promoting local products.
- Three people will win the first prize of a car each, while eight people will receive home appliances as the second prize. The shopping festival and lucky draws are expected to attract many tourists.
- Adequate security and crowd management measures will be in place for the shopping festival across the state.