The Grand Kerala Shopping Festival has been extended until February 14th to allow continued discounted sales for local products. Originally the sales period was only until January 31st. The Department of Tourism is working with traders associations to facilitate promotional sales in a organized manner using various retail outlets across the state. The decision to extend the shopping festival was made after considering the role of small traders and providing them more time to clear their stocks. No new applications for participation will be accepted now that the main retail season has ended.