Give an example of a business objective and the related Key Performance Indicator (KPI). Explain why defining a Key Performance Indicator (KPI) is important to a business e-marketing plan. Solution Lets say the organization in this case is a ISP(Internet Service Provider) and provides internet service to different customer segments.There are large number of low income household customers and a moderate number of HNI(High Networth Individuals) and a small number of Corporate/Enterprise customers.Some of the KPI which can be used for such an organization are: E-Marketing Plan : There is a saying \"Nothing improves that is not measured\" and therefore we should have KPIs for such activity also.Some of the KPIs that may be uses are: .