Giract's unique study on Lecithin examines lecithin supply & demand globally – USA, EU28, China, Turkey, India, Brazil, Argentina and RoW

1. MULTICLIENT STUDY
Lecithin
Global Overview of Supply/Demand/Forecasts in
Food, Feed and Non-food
2013-2020
July 2014
Transnational Business Research & Consultancy
Markets
USA, EU28, China,
Turkey, India, Brazil,
Argentina, RoW
Products
Food
Feed
Non-food

2. GIRACT Our USP
Geneva, Switzerland
Global Coverage
Supply and demand interviews
3600 Perspective
Trade publications
Shop checks
Databases
Expert Team
User Friendly Format
Consultants based
in the region they
track and analyze
Highly trained team of
food technologists/scientists
Searchable PDF
Customized presentation
Detailed & expertly analyzed
executive summary
Giract’s “Global
review of Lecithin
markets” is the
right study for
you
All key supply and demand regions
in every report
Key demand sectors
introduced in detail
Senior partners have extensive
food industry experience
Trade shows
© Giract 2014 MULTICLIENT STUDY – Global Lecithin Business Review www.giract.com 1

3. GIRACT Lecithin - Sources
Geneva, Switzerland
Lecithin
We have long debated and
are still debating the rise of
Sunflower and rapeseed
lecithin.
Soy lecithin is low cost. There V.Krishnakumar, Giract
is no replacement for soy
lecithin. User, Supplements
Cost and versatility remain the key demand drivers for soy lecithin while
GM is a consistent challenge. Do sunflower and rapeseed lecithin have
the ability to remove the GM issue as a challenge?
© Giract 2014 MULTICLIENT STUDY – Global Lecithin Business Review www.giract.com 2

4. GIRACT Lecithin - regions
Geneva, Switzerland
Turkey, Russia and Argentina have become major producing countries,
currently catering to Europe’s non-GM lecithin requirement. What next?
we are seeing many companies set up lecithin purification
plants in Russia. A ready market in Europe exists and if
India decides to go the GM route, Russia stands to gain if it
has the infrastructure in place to manufacture.
Kaushik Shankar, Giract
© Giract 2014 MULTICLIENT STUDY – Global Lecithin Business Review www.giract.com 3

5. GIRACT Lecithin - applications
Geneva, Switzerland
There is enormous competition from other emulsifiers, especially cheap
synthetic ones from SE Asia. How does lecithin compete with these?
Lecithin
DMG/MDG
Esters
New gen
Emulsifiers
Techno-commercial complexities in
choice of ingredients is therefore
obvious and it would make sense for
all manufacturers of lecithin to
understand this dynamic.
V. Krishnakumar, Giract
A combination of emulsifiers usually
works better than lecithin alone.
User, animal feed
© Giract 2014 MULTICLIENT STUDY – Global Lecithin Business Review www.giract.com 4

6. GIRACT Objectives of this study
Geneva, Switzerland
Lecithin in its various forms and value added versions are used in a range of food, feed and industrial
products. Supply is abundant and the relative cost effectiveness of using lecithin makes it a popular
emulsifier in many sectors. Increase in soy cultivation and processing in various parts of the world
contributes to the abundance of supply. Differences in application sectors exist in various parts of the world.
Food (bakery, chocolate, margarine,
supplements, etc.), Feed, Non-food
(detergents, cosmetics)
To provide current global overview of market volume by
region and source for lecithin
To quantify current production/demand volumes & value
by respective countries/regions
To analyse producers, strategies, vertical integration,
estimated production, and market share
To obtain an appreciation of “why” and “why not”
concerning the use of lecithin
To provide a global overview of demand for lecithin and
provide a forecast till 2020
© Giract 2014 MULTICLIENT STUDY – Global Lecithin Business Review
www.giract.com 5

7. GIRACT Subscription options
Geneva, Switzerland
This unique study examines lecithin supply & demand globally – USA, EU28, China, Turkey, India, Brazil, Argentina and RoW
STUDY HIGHLIGHT
SCOPE
• Standard (fluid) lecithin
• Deoiled lecithin
• Fractions - Soy, Sunflower and Rapeseed
• Supply/Demand – USA, EU28, China,
Turkey, India
• Supply only – Brazil, Argentina
• Global Overview of Demand by Sector,
with estimated split by type of lecithin
• Food (Bakery, Ice cream, Chocolate,
Margarine, supplements, etc.)
• Feed
• Non-food (Detergents, Cosmetics)
Products
Geographical
Markets/
End-Sectors
Programme
The dominant element
of the study is
interviews with key
players - manufacturers/
distributors/
end users – from which
a real understanding of
the market will be
derived
2013-2020
(Forecast for
7 years)
Timescale
WHAT DO YOU GET?
1. Electronic Copy
of report in
searchable PDF
format
2. One Printed
Copy
3. Report published
in July 2014
© Giract 2014 MULTICLIENT STUDY – Global Lecithin Business Review www.giract.com 6

8. GIRACT Table of Contents
Geneva, Switzerland
© Giract 2014 MULTICLIENT STUDY – Global Lecithin Business Review www.giract.com 7

9. GIRACT Table of Contents
Geneva, Switzerland
© Giract 2014 MULTICLIENT STUDY – Global Lecithin Business Review www.giract.com 8

10. GIRACT Table of Contents
Geneva, Switzerland
© Giract 2014 MULTICLIENT STUDY – Global Lecithin Business Review www.giract.com 9

11. GIRACT Sample Report Pages
Geneva, Switzerland
© Giract 2014 MULTICLIENT STUDY – Global Lecithin Business Review www.giract.com 10

12. GIRACT Sample Report Pages
Geneva, Switzerland
© Giract 2014 MULTICLIENT STUDY – Global Lecithin Business Review www.giract.com 11

13. GIRACT Sample Report Pages
Geneva, Switzerland
© Giract 2014 MULTICLIENT STUDY – Global Lecithin Business Review www.giract.com 12

14. GIRACT Contact Us
Geneva, Switzerland
For more info, contact
V. Krishnakumar, Russell Ward or R. Badrinath
GIRACT
24, Pré-Colomb
1290 Versoix/Geneva
Switzerland
Tel: + 41 22 779 0500; Fax: + 41 22 779 0505
Email: info@giract.com; Web: www.giract.com
© Giract 2014-08/14 MULTICLIENT STUDY – Global Lecithin Business Review www.giract.com 13