Lecithin in its various forms and value added versions are used in a range of food, feed and industrial products. Supply is abundant and the relative cost effectiveness of using lecithin makes it a popular emulsifier in many sectors. Increase in soy cultivation and processing in various parts of the world contributes to the abundance of supply. Differences in application sectors exist in various parts of the world.

1. MULTICLIENT STUDY
L i hiLecithin
Global Overview of Supply/Demand/Forecasts in
Food, Feed and Non-food
2015-2020
Publication planned for February 2016
MarketsSectors
USA, Brazil,
Argentina, Europe
(EU28, NO, CH),
Russia,Turkey, Japan,
Food (bakery,
chocolate
margarine,
supplements, etc.),
Feed Non food Russia,Turkey, Japan,
China, India,Thailand,
Indonesia, ROW
Feed, Non-food
(detergents,
cosmetics, etc.)
Transnational Business Research & Consultancy

2. GIRACT Our USP
Geneva, Switzerland
Giract’s “Global
i f L ithireview of Lecithin
markets” is the
right study for
youyou
2© Giract 2015 www.giract.comMULTICLIENT STUDY – Global Lecithin Business Review - 2015

3. GIRACT Lecithin - Sources
Geneva, Switzerland
Lecithin
We have long debated and
are still debating the rise of
Sunflower and rapeseed
lecithin.
h kV.Krishnakumar, GiractSoy lecithin is low cost. There
is no replacement for soy
lecithin. User, Supplements
Cost and versatility remain the key demand drivers for soy lecithin while
GM is a consistent challenge. Do sunflower and rapeseed lecithin haveGM is a consistent challenge. Do sunflower and rapeseed lecithin have
the ability to remove the GM issue as a challenge?
3© Giract 2015 www.giract.comMULTICLIENT STUDY – Global Lecithin Business Review - 2015

4. GIRACT Lecithin - regions
Geneva, Switzerland
Turkey, Russia and Argentina have become major producing countries,
currently catering to Europe’s non-GM lecithin requirement. What next?
we are seeing many companies set up lecithin purification
plants in Russia. A ready market in Europe exists and if p y p
India decides to go the GM route, Russia stands to gain if it
has the infrastructure in place to manufacture.
Kaushik Shankar, Giract
4© Giract 2015 www.giract.comMULTICLIENT STUDY – Global Lecithin Business Review - 2015

5. GIRACT Lecithin - applications
Geneva, Switzerland
There is enormous competition from other emulsifiers, especially cheap
synthetic ones from SE Asia. How does lecithin compete with these?
Lecithin Esters
Techno‐commercial complexities in
choice of ingredients is therefore
obvious and it would make sense for
all manufacturers of lecithin to
d d hi d iunderstand this dynamic.
V. Krishnakumar, Giract
DMG/MDG New gen
EmulsifiersEmulsifiers
A combination of emulsifiers usually
works better than lecithin alone.
User, animal feed
5© Giract 2015 www.giract.comMULTICLIENT STUDY – Global Lecithin Business Review - 2015

6. GIRACT Objectives of this study
Geneva, Switzerland
Lecithin in its various forms and value added versions are used in a range of food, feed and industrial
products. Supply is abundant and the relative cost effectiveness of using lecithin makes it a popular
emulsifier in many sectors. Increase in soy cultivation and processing in various parts of the world
ib h b d f l iff i li i i i i f h ldcontributes to the abundance of supply. Differences in application sectors exist in various parts of the world.
Food (bakery, chocolate, margarine,
supplements, etc.), Feed, Non-food To provide current global overview of market volume by region for soypp )
(detergents, cosmetics)
To provide current global overview of market volume by region for soy
lecithin
To quantify current production volume & value by respectiveq y p y p
countries/regions
To analyse the producers, their strategies, estimated production,y p g p
product mix and market share (where available)
To obtain an appreciation of “why” and “why not” concerning the
use of lecithin based on in-depth interviews with users
Appreciation of the GM question across key countries and the possible
l f l l h b d b
6
roles of alternatives to soy lecithin by sector and by region
© Giract 2015 www.giract.comMULTICLIENT STUDY – Global Lecithin Business Review - 2015

7. This unique study examines lecithin supply & demand globally – USA Brazil Argentina Europe (EU28+N+CH) Russia Turkey Japan China
GIRACT Subscription options
Geneva, Switzerland
This unique study examines lecithin supply & demand globally USA, Brazil,Argentina, Europe (EU28+N+CH), Russia,Turkey, Japan, China,
India,Thailand, Indonesia, ROW
STUDY HIGHLIGHT
•Lecithin - Where possible, demand estimates will
distinguish between product types in the Executive
SCOPE
P d t
WHAT DO YOU GET?
1. Electronic Copydistinguish between product types in the Executive
Summary. Lecithin from sources other than soy (for
example, sunflower/rapeseed) will also be taken
into account. Similarly, unlike in the earlier reports,
the direct use of crude and refined lecithin will also
be differentiated, to the extent possible, particularly
in the developing countries
Products
Programme
The dominant element
py
of report in
searchable PDF
formatp g
•USA, Brazil, Argentina, Europe (EU28+N+CH),
Russia Turkey Japan China India ThailandGeographical
The dominant element
of the study is
interviews with key
players - manufacturers/
distributors/
d f hi h
2. One Printed
Copy
3. Report planned to
Russia, Turkey, Japan, China, India, Thailand,
Indonesia, ROW.
•Supply interviews: Global. In-depth demand
interviews to establish market dynamics: USA,
Europe, China, India
Geographical end users – from which
a real understanding of
the market will be
derived
be published in
February 2016
•Food (bakery, chocolate, margarine, supplements,
etc.)
Markets/
End-Sectors C t 2015
)
•Feed
•Non-food (detergents, cosmetics)
End-Sectors
Ti l
Current: 2015
Forecast: 2020
Timescale
7© Giract 2015 www.giract.comMULTICLIENT STUDY – Global Lecithin Business Review - 2015

8. GIRACT Table of Contents of 2014 report
Geneva, Switzerland The 2015 report will comprise similar headings
8© Giract 2015 www.giract.comMULTICLIENT STUDY – Global Lecithin Business Review - 2015

9. GIRACT Table of Contents of 2014 report
Geneva, Switzerland The 2015 report will comprise similar headings
9© Giract 2015 www.giract.comMULTICLIENT STUDY – Global Lecithin Business Review - 2015

10. GIRACT Table of Contents of 2014 report
Geneva, Switzerland The 2015 report will comprise similar headings
10© Giract 2015 www.giract.comMULTICLIENT STUDY – Global Lecithin Business Review - 2015

11. GIRACT Sample Report Pages of 2014 report
Geneva, Switzerland The 2015 report will comprise similar pages
11© Giract 2015 www.giract.comMULTICLIENT STUDY – Global Lecithin Business Review - 2015

12. GIRACT Sample Report Pages of 2014 report
Geneva, Switzerland The 2015 report will comprise similar pages
12© Giract 2015 www.giract.comMULTICLIENT STUDY – Global Lecithin Business Review - 2015

13. GIRACT Sample Report Pages of 2014 report
Geneva, Switzerland The 2015 report will comprise similar pages
13© Giract 2015 www.giract.comMULTICLIENT STUDY – Global Lecithin Business Review - 2015

14. GIRACT Giract Competence
Geneva, Switzerland
Recent relevant work in the multiclient field includes:
Report title Geographic scope Published onp g p p
Food-approved Emulsifiers Global
1996, 2001, 2006,
2012 and 2014
China Emulsifier Supplier Directory Global 2005
In addition, several individual studies have examined both emulsifiers and the end-product sectors., p
14© Giract 2015 www.giract.comMULTICLIENT STUDY – Global Lecithin Business Review - 2015

15. GIRACT Contact Us
Geneva, Switzerland
For more info, contact
V. Krishnakumar, Russell Ward or R. Badrinath
GIRACTGIRACT
24, Pré-Colomb
1290Versoix/Geneva
Switzerland
Tel: + 41 22 779 0500; Fax: + 41 22 779 0505Tel: + 41 22 779 0500; Fax: + 41 22 779 0505
Email: info@giract.com; Web: www.giract.com
15© Giract 2015 - 09/1 www.giract.comMULTICLIENT STUDY – Global Lecithin Business Review - 2015