This document was submitted as part of interview process for Social Media and Content Lead position at Dekoruma, an Indonesian tech company which offers interior designs and Japan-Scandinavian inspired furniture.
The project analyses the importance of branding for Ikea and can help us to find out about IKEA's SWOT analysis and the STP process for Ikea. It also gives information on Ikea's Vision and Mission and Ikea's Marketing Mix, Ikea's Pestle Analysis, Ikea's Five Forces Model, Ikea's History and Ikea's Products and Services.
Young Marketers Elite 3_Assignment 14_Brand Communication Part 5honvongphu
Nhóm cho assignment 14.1 nhé:
Nhóm 1: Phuc Hau + Dinh Giang + Thien Van + Van Hien
Nhóm 2: Ngoc Khanh + Nhat Minh + Ky Vy + Thanh Vy
Nhóm 3: Minh Quang + Duc Hiep + Thanh Thuy + Tuong Vy + Thanh An
Nhóm 4: Truong Liem + Ai Lam + Minh Thong + Khanh Thy + Hong Phong
Tuần này Elite program dành tặng 2 suất dự thính cho các young marketer hoàn tất phần assignment như bên dưới trong 3 slide nội dung PDF gửi về contact@youngmarketers.vn trước 22:00 thứ 5, ngày 12/5:
1 - Thế nào là Brand Idea, Brand Communications Big Idea, Advertising Big Idea? Cho ví dụ trên cùng 1 thương hiệu. (30%)
Câu hỏi dành riêng cho Eliter:
2 - Thế nào Insight Platform? Insight Platform cho Brand Idea, Brand Communications Big Idea, Advertising Big Idea có khác nhau không, nếu khác thì khác nhau như thế nào? Cho ví dụ cụ thể (45%).
3 - Các tiêu chí để đánh giá Advertising Big Idea? Cho ví dụ (25%).
The project analyses the importance of branding for Ikea and can help us to find out about IKEA's SWOT analysis and the STP process for Ikea. It also gives information on Ikea's Vision and Mission and Ikea's Marketing Mix, Ikea's Pestle Analysis, Ikea's Five Forces Model, Ikea's History and Ikea's Products and Services.
Young Marketers Elite 3_Assignment 14_Brand Communication Part 5honvongphu
Nhóm cho assignment 14.1 nhé:
Nhóm 1: Phuc Hau + Dinh Giang + Thien Van + Van Hien
Nhóm 2: Ngoc Khanh + Nhat Minh + Ky Vy + Thanh Vy
Nhóm 3: Minh Quang + Duc Hiep + Thanh Thuy + Tuong Vy + Thanh An
Nhóm 4: Truong Liem + Ai Lam + Minh Thong + Khanh Thy + Hong Phong
Tuần này Elite program dành tặng 2 suất dự thính cho các young marketer hoàn tất phần assignment như bên dưới trong 3 slide nội dung PDF gửi về contact@youngmarketers.vn trước 22:00 thứ 5, ngày 12/5:
1 - Thế nào là Brand Idea, Brand Communications Big Idea, Advertising Big Idea? Cho ví dụ trên cùng 1 thương hiệu. (30%)
Câu hỏi dành riêng cho Eliter:
2 - Thế nào Insight Platform? Insight Platform cho Brand Idea, Brand Communications Big Idea, Advertising Big Idea có khác nhau không, nếu khác thì khác nhau như thế nào? Cho ví dụ cụ thể (45%).
3 - Các tiêu chí để đánh giá Advertising Big Idea? Cho ví dụ (25%).
Please make sure you read the instructions carefully... If the amoun.docxbunnyfinney
Please make sure you read the instructions carefully... If the amount is not up to your standard please do not sign on to do the assignment... I have attached the outline for the assignment at the bottom.....
This is a keynote assignment
Objectives:
• Determine how to “sell” through an infomercial/commercial
• Determine how to understand and apply the principles of AIDA (below)
• Build upon knowledge gained in the marketing courses
• Produce a high quality presentation designed to “sell” a product or inspire people to donate to a good cause
• To employ technology that demonstrate effective use of 21st century skills
Assignment:
Create a dynamic, compelling commercial/infomercial that will be used on the website for product/charity or business. Background music is required and should suit the emotional tone of the message and the tastes of the target market.
This is the
actual video presentation
or a narrated Keynote
that would serve as the commercial
for your business, charity, product.
Since this is the Actual Commercial,
you should not include background information from your creative planning
- only the actual content intended to be shown to your audience.
Deliverable:
Commercial/Infomercial using video will last 2 to 5 minutes.
Narrated Keynote will include at least 10 slides and last 2 – 5 minutes.
You may create a hybrid – Keynote plus Video or Video including Keynote.
Instructions:
1. Write a script using all research on your topic.
2. Produce a video or narrated Keynote and submit to the platform. If you are unable to upload the platform, you may use the course dropbox. Please email me that your presentation has been uploaded if you use dropbox.
Dropbox.com
Sign on:
[email protected]
Password: professionalsellingfs
Additional Information for Creating Your Presentation.
All presentations must: (AIDA)
Capture the audience's Attention
Create Interest
Instill Desire
Motivate them to Action
You should determine.
The Product/Service/Charity/Business – What are you selling?
Target Market – Who are you selling to?
Product Features and Advantages – What makes your product/charity better than others?
Benefits – What will your product/donation do for the consumer?
Objections – Why would the customer resist?
Price – For products
Minimum Contribution - For charity donations
Needs – If you are selling a product or business, what needs does your product meet?
Concept – What is the principal theme of the Presentation?
Theme headlines? What will attract the largest audience?
Strategy – How to implement the concept. Video, Keynote?
Format – documercial? storymercial? actionmercial?
Elements – What scenes must be included? Product shots, testimonials, experts?
Opening – How do we grab our audience in the first seven seconds?
How can we make the shot title catchy, different, yet reflect the show’s content?
Retentives – What specific tactics will we use to ke ...
Design Thinking Guide for Successful Professionals- Chapter 1archholy
Design thinking is a powerful thinking tool which could drive a brand, business or an individual forward positively. It is also a part and parcel way of thinking that designers go through in their minds in every single design project. Thinking like a designer can transform the way organizations develop products and services on the front end, while improving processes and strategy to the backend. It is a way of simply thinking and ideating on a solution to address a problem or better meet a customer need. It is a process focused on solutions and not the problem.
This is a 182-page power packed book that will provide insights on how to solve problems creatively using proven design thinking tools
Download PDF Book here: https://payhip.com/b/hM4U
Download iTunes eBook here: https://itunes.apple.com/us/book/complete-design-thinking-guide/id1022432207?ls=1&mt=11
Preview Book here: http://www.emerge-creatives.com/#!design-thinking-guide-for-success/c5jg
Twitter: @designthinkbook
Facebook: https://www.facebook.com/designthinkingbook/
Roadmapping the Product Roadmap (ProductCamp Boston 2016)ProductCamp Boston
Ask 10 people what a product roadmap is and you will get 10 different answers! This little artifact is an often misunderstood component of product development, but an incredibly important one to get right. Creating a great one is part art and part science. In this session we will talk through the real purpose of a roadmap and how it can be used to get the most out of your project and team. We'll unpack the key steps in the process and shed more light on the tools and frameworks that can be used to ensure a successful roadmapping effort. If all goes well we'll even get a chance to practice a bit so we can see what it means to actually translate this stuff into real-life scenarios.
About C. Todd Lombardo
C. Todd is a leader who wears many hats, all at once: Author, designer, scientist, professor, and visualizer. After originally beginning his career in science, C. Todd shifted his focus to product and design, ultimately innovating, designing, and managing products for countless companies large and small. A teacher and speaker at heart, he frequently speaks at conferences and has directed five TEDx events in two countries. C. Todd serves as Adjunct Faculty at IE Business School in Madrid, and co-authored the book "Design Sprint," published by O'Reilly. Not only is he a chemistry Ph.D. dropout, but he also founded ProductCamp Boston. Those two facts may or may not be related.
Webinar: How to Improve Your Social Presence in 30 Minutes a DayFalcon.io
You know the struggle: so many posts to put out, so little time. So how can you use your time wisely while achieving the social media impact you desire? In this webinar, we discussed how to maximize your efforts with a 30-minute daily plan of action.
Many companies today strive to be “thought leaders,” but only a select few truly live up to that aspiration. Thought leadership requires a unique point of view, the ability to provide valuable information, and a layered approach to disseminating that information. For the few companies who achieve it, thought leadership is proven to drive long-term and higher-value customer relationships and increase brand affinity and loyalty.
Stacey King Gordon of Suite Seven led a workshop during LoyaltyExpo 2014 in Orlando, Florida. The workshop explored what makes a thought leader, best practices for thought leadership, and how to develop a publishing and content strategy to help companies grow into true thought leaders — helping with everything from navigating internal politics to prioritizing resources.
Digital Marketing for Manufacturing on a Shoestring BudgetPhillip Parisis
Digital marketing expert Phillip Parisis will explain why manufacturing businesses needs digital and offer quick fire ways to ensure that you get results online. From creating a digital marketing strategy for increasing your presence online through maximising returns on your website, social media and automation processes.
In his project, I learnt about many contents and most importantly about the website back-end handling, Social Media handling, Visual Merchandising, Store Setup, styling and many more experiences. And these details would definitely help me out to shape my career ahead.
This document was submitted as part of interview process for Content Strategist position at TransTRACK, an Indonesian company which offers services to logistic-related companies.
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Please make sure you read the instructions carefully... If the amoun.docxbunnyfinney
Please make sure you read the instructions carefully... If the amount is not up to your standard please do not sign on to do the assignment... I have attached the outline for the assignment at the bottom.....
This is a keynote assignment
Objectives:
• Determine how to “sell” through an infomercial/commercial
• Determine how to understand and apply the principles of AIDA (below)
• Build upon knowledge gained in the marketing courses
• Produce a high quality presentation designed to “sell” a product or inspire people to donate to a good cause
• To employ technology that demonstrate effective use of 21st century skills
Assignment:
Create a dynamic, compelling commercial/infomercial that will be used on the website for product/charity or business. Background music is required and should suit the emotional tone of the message and the tastes of the target market.
This is the
actual video presentation
or a narrated Keynote
that would serve as the commercial
for your business, charity, product.
Since this is the Actual Commercial,
you should not include background information from your creative planning
- only the actual content intended to be shown to your audience.
Deliverable:
Commercial/Infomercial using video will last 2 to 5 minutes.
Narrated Keynote will include at least 10 slides and last 2 – 5 minutes.
You may create a hybrid – Keynote plus Video or Video including Keynote.
Instructions:
1. Write a script using all research on your topic.
2. Produce a video or narrated Keynote and submit to the platform. If you are unable to upload the platform, you may use the course dropbox. Please email me that your presentation has been uploaded if you use dropbox.
Dropbox.com
Sign on:
[email protected]
Password: professionalsellingfs
Additional Information for Creating Your Presentation.
All presentations must: (AIDA)
Capture the audience's Attention
Create Interest
Instill Desire
Motivate them to Action
You should determine.
The Product/Service/Charity/Business – What are you selling?
Target Market – Who are you selling to?
Product Features and Advantages – What makes your product/charity better than others?
Benefits – What will your product/donation do for the consumer?
Objections – Why would the customer resist?
Price – For products
Minimum Contribution - For charity donations
Needs – If you are selling a product or business, what needs does your product meet?
Concept – What is the principal theme of the Presentation?
Theme headlines? What will attract the largest audience?
Strategy – How to implement the concept. Video, Keynote?
Format – documercial? storymercial? actionmercial?
Elements – What scenes must be included? Product shots, testimonials, experts?
Opening – How do we grab our audience in the first seven seconds?
How can we make the shot title catchy, different, yet reflect the show’s content?
Retentives – What specific tactics will we use to ke ...
Design Thinking Guide for Successful Professionals- Chapter 1archholy
Design thinking is a powerful thinking tool which could drive a brand, business or an individual forward positively. It is also a part and parcel way of thinking that designers go through in their minds in every single design project. Thinking like a designer can transform the way organizations develop products and services on the front end, while improving processes and strategy to the backend. It is a way of simply thinking and ideating on a solution to address a problem or better meet a customer need. It is a process focused on solutions and not the problem.
This is a 182-page power packed book that will provide insights on how to solve problems creatively using proven design thinking tools
Download PDF Book here: https://payhip.com/b/hM4U
Download iTunes eBook here: https://itunes.apple.com/us/book/complete-design-thinking-guide/id1022432207?ls=1&mt=11
Preview Book here: http://www.emerge-creatives.com/#!design-thinking-guide-for-success/c5jg
Twitter: @designthinkbook
Facebook: https://www.facebook.com/designthinkingbook/
Roadmapping the Product Roadmap (ProductCamp Boston 2016)ProductCamp Boston
Ask 10 people what a product roadmap is and you will get 10 different answers! This little artifact is an often misunderstood component of product development, but an incredibly important one to get right. Creating a great one is part art and part science. In this session we will talk through the real purpose of a roadmap and how it can be used to get the most out of your project and team. We'll unpack the key steps in the process and shed more light on the tools and frameworks that can be used to ensure a successful roadmapping effort. If all goes well we'll even get a chance to practice a bit so we can see what it means to actually translate this stuff into real-life scenarios.
About C. Todd Lombardo
C. Todd is a leader who wears many hats, all at once: Author, designer, scientist, professor, and visualizer. After originally beginning his career in science, C. Todd shifted his focus to product and design, ultimately innovating, designing, and managing products for countless companies large and small. A teacher and speaker at heart, he frequently speaks at conferences and has directed five TEDx events in two countries. C. Todd serves as Adjunct Faculty at IE Business School in Madrid, and co-authored the book "Design Sprint," published by O'Reilly. Not only is he a chemistry Ph.D. dropout, but he also founded ProductCamp Boston. Those two facts may or may not be related.
Webinar: How to Improve Your Social Presence in 30 Minutes a DayFalcon.io
You know the struggle: so many posts to put out, so little time. So how can you use your time wisely while achieving the social media impact you desire? In this webinar, we discussed how to maximize your efforts with a 30-minute daily plan of action.
Many companies today strive to be “thought leaders,” but only a select few truly live up to that aspiration. Thought leadership requires a unique point of view, the ability to provide valuable information, and a layered approach to disseminating that information. For the few companies who achieve it, thought leadership is proven to drive long-term and higher-value customer relationships and increase brand affinity and loyalty.
Stacey King Gordon of Suite Seven led a workshop during LoyaltyExpo 2014 in Orlando, Florida. The workshop explored what makes a thought leader, best practices for thought leadership, and how to develop a publishing and content strategy to help companies grow into true thought leaders — helping with everything from navigating internal politics to prioritizing resources.
Digital Marketing for Manufacturing on a Shoestring BudgetPhillip Parisis
Digital marketing expert Phillip Parisis will explain why manufacturing businesses needs digital and offer quick fire ways to ensure that you get results online. From creating a digital marketing strategy for increasing your presence online through maximising returns on your website, social media and automation processes.
In his project, I learnt about many contents and most importantly about the website back-end handling, Social Media handling, Visual Merchandising, Store Setup, styling and many more experiences. And these details would definitely help me out to shape my career ahead.
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Target audience of this presentation: university student, fresh graduate and anyone who put interest in building a world-class startup.
12. Content design
consistency is the key
5-10 sec video with
consistent surprise element.
text-focused image content
with consistent formatting .
25-35 sec video with
consistent plot-twist.
13. ✔
✘
DEKORUMA
INSTAGRAM Consistent color tone.
Consistent visual format
Visually on brand..
Need embrace “Japandi”
values.
Do more evergreen content.
Primary brand color please.
14. How do we gain
more traffic to
offline stores
thru social media?
15. 70% PEOPLE PREFER BUY
FURNITURE IN-STORE
Then social media could be focused on keeping
the brand on top of the people's mind.
16. ?
IDEAS
TO BE
ON TOP
OF
MIND
What makes me
constantly interested
in Dekoruma?
Be the solution to people's
problems - create content
which shows Dekoruma is the
answer.
Be the way of life -
Embrace “Japandi” values;
focus on the fundamental
than the function.
17. ?
IDEAS
FOR
PEOPLE
TO
VISIT
Why should I visit
Dekoruma store?
Different offers each day -
Monday to Sunday has
always a reason to visit.
Embrace “Pojok Obral” -
promotes the “new” product
thru third-party accounts
which focus on disc/promo.
20. DEKORUMA
CREATORS
STUDIO
The goals
To make the public perceive
the Dekoruma store as
something out of the movie
(studio), which people might
dream of yet reachable to be
visited, even owned.
Social media - Experience store
22. INVITE
WELL
KNOWN
CREATOR
1. Content creators are
communal. They tend to follow
the trend. Thus, we need
someone respectable to define
this as new cool, telling us
what works and setting the
pace for the other creators.
23. 2. ADJUST
THE STORE
The need is based on the
discussion with the creator.
We might need to create
“sudut creator” to allow the
creator to feel safe and free to
be creative. The area can also
motivate other visitor to
create contents.
24. 3. OPEN
PUBLIC
With our content creator,
create a talk show or
workshop, then invite content
creator communities around
JABODETABEK. Meanwhile,
doing publication in our
in/outbound channel.
32. 1
STEP TO
DEFINE
WHO IS
OUR
AUDIENCE
Identify critical benefits
for the user:
2
Targeting marketing
based on these variables:
What user problem to be solved
What user needs to be provided
What user desires to be fulfilled
Demography,
Sociography,
33. BENEFITS
FOR THE
USERS
User problem
Small spaces - Dekoruma offers
solutions for those who live in small
spaces or strive to live a simpler life
with less things.
1
User needs
Versatile goods - Through Japandi
philosophy, Dekoruma focused on a
functional and versatile design for
one or multi-purpose house needs.
2
User desires
Aesthetic yet affordable - “Lagom”,
or balanced, is a Scandinavian
philosophy applied to achieve the
best of all aspects of the prouct.
3
34. TARGET MARKET
Demography
65% woman
35% Man
35% of 25-34
30% of 35-44
15% of 45-54
Age group
Based on @AMALwoodworking follower demography, which has a similar interest in furnishing content.
35. TARGET MARKET
Sociography
Based on the World Bank’s data & Dekoruma’s sales data on Tokopedia
Middle & upper class
with monthly income
>6 Mill IDR,
who bought a
durable product on
average 1.4 Mill IDR.
Frequently spent
weekend for
entertainments,
with family using
their own car.
Love DIY, and try
to maximize a
product’s usage,
either with
recondition or
repair the product.
Have interest on
other culture and
willing to apply new
behavior within their
family.