5. Sơ đồ trách nhiệm và lợi ích của các bên

9. Sơ đồ chuỗi kết quả Project interventions Service Market Output Service Market Outcome Impact Enterprise Level Impact Poverty Level Increased net income (end 2013) Direct HHs: 20% Indirect HHs:0.4% Direct Tert. Ben.: $ 60,000 tot. Inder.ter.Ben: $ 100,000 tot. Scale (end 2013) 600 direct HHs 50,000 indirect HHs 1,200 Direct Tert. Benefi. 75,000 inder. Tert.Benf. Tourism enterprise capacity building in responsible travel Envron., cultural and heritage conditions In cooperation with VINAT and clients broad awareness creation on responsible travel within the tourism industry in VN Created net additional jobs with direct TEs: 100 with direct HHs: 200 Improved environmental, cultural and heritage management in targeted geographic areas Marketing of responsible tourism enterprises In cooperation with LCBs and the RTC, training and coaching of 20 tourism enterprises (TE) and local tourism authorities (LTA) in RT Increased capacity and motivation for responsible travel with 20 TEs Support partner organizations in strengthening business relations between TEs and HHs 15 TEs increase/ improve RT business relations with 800 HHs 15 direct TEs improve their own environmental, cultural and heritage practices and quality of their products 600 direct HHs improved productivity of 20% TEs, with support from LCBs train HHs in environmental management and product development (8 TEs) Improved environmental, cultural and heritage conditions in targeted geographic areas (at 8 tourism sites) 500 indirect TEs (by end 2013) improve environmental, cultural and heritage practices In cooperation with Marketing Service Providers, LCBs and RTC provide training in responsible tourism marketing and facilitate cooperative marketing and networking TEs, RTC and Service Providers have improved understanding of responsible travel marketing and enhanced network. Marketing plan and tools available TEs and RTC increase responsible travel marketing activities towards tourists Increase of RT tourists and their spending Broad understanding of key stakeholders and actors on the advantages of responsible travel, including the EU project scope Increased capacity and motivation for responsible travel with 2 LTAs 50,000 indirect HHs improved productivity of 20%, (of which the project attributed 2% of this 20%) Upscaling Indirect HHs copy practices and improved productivity of 20%

15. Thank you!