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Michael R. Gibson
Professor
Communication Design

Graduate Programs Coordinator:

IXD & Design Research
Producer: Dialectic
Keith M. Owens
Associate Professor
Communication Design

Applied Design Research
Managing Editor: Dialectic
https://unt-ixd.com/
workshop
Studying

Designers, 

Artifacts 

and Users: Learning to Frame
Research (Sometimes
Mislabeled as “Design
Thinking”) that Informs
Interaction Design

from Three Intersecting
Perspectives
Michael R. Gibson
Professor
Communication Design

Graduate Programs Coordinator:

IXD & Design Research
Producer: Dialectic
Keith M. Owens
Associate Professor
Communication Design

Applied Design Research
Managing Editor: Dialectic
https://unt-ixd.com/
workshop
frame/

situate

a particular

IXD project/
initiative

critically examine
the designer’s
decision-making
processes


critically
examine how &
why contextual
factors affect/are
affected by a given
artifact/

system


critically
examine how &
why a specific user’s
interaction with a
given artifact/system
affects his/her
reality
Studying Designers, Artifacts and Users
An overview

of our approach

for framing

IXD situations
Michael R. Gibson
Professor
Communication Design

Graduate Programs Coordinator:

IXD & Design Research
Producer: Dialectic
Keith M. Owens
Associate Professor
Communication Design

Applied Design Research
Managing Editor: Dialectic
https://unt-ixd.com/
workshop
Studying Designers, Artifacts and Users
It ensures that the research that guides a
wide variety of human + ________________
interactions yields useful, usable and
desirable understandings that:
· positively affect design decision-making
as projects evolve;
· enable other designers, educators,
stakeholders and researchers to learn
from a) each other (on a “project team”)
and b) from the work of others beyond
their project team to construct knowledge


this approach:
Why we use
Michael R. Gibson
Professor
Communication Design

Graduate Programs Coordinator:

IXD & Design Research
Producer: Dialectic
Keith M. Owens
Associate Professor
Communication Design

Applied Design Research
Managing Editor: Dialectic
https://unt-ixd.com/
workshop
Studying Designers, Artifacts and Users
Design thinking is a process for guiding
decision-making that evolves iteratively—the
opposite of falling in love with your first idea—
and it’s supposed to be heuristically informed
(rooted in experiences that involve trial-and-


be yet another

“design thinking”

workshop…
This isn’t gonna
error). It is not a kind 

of a magical spread that
can be applied to poorly
framed interaction
design projects to
“make them better.”
Michael R. Gibson
Professor
Communication Design

Graduate Programs Coordinator:

IXD & Design Research
Producer: Dialectic
Keith M. Owens
Associate Professor
Communication Design

Applied Design Research
Managing Editor: Dialectic
https://unt-ixd.com/
workshop
Studying Designers, Artifacts and Users
For the most part, disciplines organize themselves 

a) by virtue of their claimed and settled area of study—

their “domain”—and, often, b) by one or more designated
units of measure.
Some examples:



Sociology > human social order > macro groups
Cultural Anthropology > human culture > meso groups
Physics > matter & motion, space & time > very large 

or small objects
Biology > life & living organisms > hierarchical, taxonomically 

organized groupings of living things


that we 

investigate

are located

within a set of

core domain

boundaries,

thus: “we

study this, 

not that”
Most topics
Michael R. Gibson
Professor
Communication Design

Graduate Programs Coordinator:

IXD & Design Research
Producer: Dialectic
Keith M. Owens
Associate Professor
Communication Design

Applied Design Research
Managing Editor: Dialectic
https://unt-ixd.com/
workshop
Studying Designers, Artifacts and Users


soft sciences,

investigative

approaches 

rooted in specific

disciplines follow

generally settled,

well-recognized

orientations

guided by the

‘scientific method’
In the hard and
Deductive approaches > hypothesis > an investigation 

proves or disproves a given theory
Inductive approaches > specific observations > construct 

generalizations that account for

and explain broader sets

of phenomena
Abductive approaches > general observations > construct 

a hypothesis that best “fits what 

has been observed”
· truth or falsity · predictive or explanatory power 

· external validity · replicability & generalizability
Michael R. Gibson
Professor
Communication Design

Graduate Programs Coordinator:

IXD & Design Research
Producer: Dialectic
Keith M. Owens
Associate Professor
Communication Design

Applied Design Research
Managing Editor: Dialectic
https://unt-ixd.com/
workshop
Studying Designers, Artifacts and Users
affecting &
affected

by change
arti(facts)2
2. K. Krippendorff, H. Simon, V. Margolin

us(ers)3
3. J. Frascara, D. Norman, J. Thackara
design(ers)1
1. N. Cross, B. Archer


What (or who)

should or could

be the subjects,

or phenomena

of study, for

IXD research

& practice?







Michael R. Gibson
Professor
Communication Design

Graduate Programs Coordinator:

IXD & Design Research
Producer: Dialectic
Keith M. Owens
Associate Professor
Communication Design

Applied Design Research
Managing Editor: Dialectic
https://unt-ixd.com/
workshop
Studying Designers, Artifacts and Users


Phenomenon,

as articulated

by/within a:






paradigm | theory | model



methodology(ies) leading

to methods…

…that yield: “what counts,”

how it is considered
concerned with:

· usability
· usefulness
· durability
· responsiveness
· delight
Michael R. Gibson
Professor
Communication Design

Graduate Programs Coordinator:

IXD & Design Research
Producer: Dialectic
Keith M. Owens
Associate Professor
Communication Design

Applied Design Research
Managing Editor: Dialectic
https://unt-ixd.com/
workshop
Studying Designers, Artifacts and Users
design

designing
designer
A methodology provides the theoretical underpinning for understanding

which particular method, set of methods, or best practices can be most 

effectively applied to a specific case or situation (for example, to calculate 

a specific result.
Quantitative Methods
Qualitative Methods > Directed/Structured Interviews
Abductive Inference
A critical, theoretical paradigm employs dialogic methods that combine

observation and interviewing with approaches that foster and facilitate

conversation and reflection.
An interpretivist paradigm is rooted in the theoretical belief that reality

is socially constructed. Thus, validity, or truth, cannot be grounded in

any type of objective reality. > Constructivism > Learning Model
A feminist paradigm is informed by research formulated, operated,

analyzed and shared on behalf of women to improve a variety 

of aspectsof their lives, and, in some cases, to emancipate them.
A positivist paradigm emerges from the theoretical belief that

there is an objective reality that can be known only to the 

researcher IF he/she applies/engages in the proper methods.
A recorded conversation

Field notes
A videotaped conversation
A directed, real-time essay
Text Summaries and Analyses

· Word frequency (creating a list or lists of words or key phrases 

and their frequencies)
· Co-location (words that commonly near each other)
· Concordance (the contexts of/for a given word or set of words)
· N-grams (common two- or three- to seven-word phrases)
· Entity recognition (identifying names, places time periods, etc.)
· Dictionary tagging (locating a specific word or set of words

in given texts
Some High-Level Goals for Text Analysis
· Emic (specific human subject-rooted perspectives on a specific topic)
· Document categorization
· Language user over time
Paradigm>Theory>ModelHowconsidered?AnalyticalFramework
Methodology>MethodsWhat‘Counts’>Howis‘X’Counted?>Data

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Gibson+owens studying designers, artifacts and users 4

  • 1. Michael R. Gibson Professor Communication Design
 Graduate Programs Coordinator:
 IXD & Design Research Producer: Dialectic Keith M. Owens Associate Professor Communication Design
 Applied Design Research Managing Editor: Dialectic https://unt-ixd.com/ workshop Studying
 Designers, 
 Artifacts 
 and Users: Learning to Frame Research (Sometimes Mislabeled as “Design Thinking”) that Informs Interaction Design
 from Three Intersecting Perspectives
  • 2. Michael R. Gibson Professor Communication Design
 Graduate Programs Coordinator:
 IXD & Design Research Producer: Dialectic Keith M. Owens Associate Professor Communication Design
 Applied Design Research Managing Editor: Dialectic https://unt-ixd.com/ workshop frame/
 situate
 a particular
 IXD project/ initiative
 critically examine the designer’s decision-making processes 
 critically examine how & why contextual factors affect/are affected by a given artifact/
 system 
 critically examine how & why a specific user’s interaction with a given artifact/system affects his/her reality Studying Designers, Artifacts and Users An overview
 of our approach
 for framing
 IXD situations
  • 3. Michael R. Gibson Professor Communication Design
 Graduate Programs Coordinator:
 IXD & Design Research Producer: Dialectic Keith M. Owens Associate Professor Communication Design
 Applied Design Research Managing Editor: Dialectic https://unt-ixd.com/ workshop Studying Designers, Artifacts and Users It ensures that the research that guides a wide variety of human + ________________ interactions yields useful, usable and desirable understandings that: · positively affect design decision-making as projects evolve; · enable other designers, educators, stakeholders and researchers to learn from a) each other (on a “project team”) and b) from the work of others beyond their project team to construct knowledge 
 this approach: Why we use
  • 4. Michael R. Gibson Professor Communication Design
 Graduate Programs Coordinator:
 IXD & Design Research Producer: Dialectic Keith M. Owens Associate Professor Communication Design
 Applied Design Research Managing Editor: Dialectic https://unt-ixd.com/ workshop Studying Designers, Artifacts and Users Design thinking is a process for guiding decision-making that evolves iteratively—the opposite of falling in love with your first idea— and it’s supposed to be heuristically informed (rooted in experiences that involve trial-and- 
 be yet another
 “design thinking”
 workshop… This isn’t gonna error). It is not a kind 
 of a magical spread that can be applied to poorly framed interaction design projects to “make them better.”
  • 5. Michael R. Gibson Professor Communication Design
 Graduate Programs Coordinator:
 IXD & Design Research Producer: Dialectic Keith M. Owens Associate Professor Communication Design
 Applied Design Research Managing Editor: Dialectic https://unt-ixd.com/ workshop Studying Designers, Artifacts and Users For the most part, disciplines organize themselves 
 a) by virtue of their claimed and settled area of study—
 their “domain”—and, often, b) by one or more designated units of measure. Some examples:
 
 Sociology > human social order > macro groups Cultural Anthropology > human culture > meso groups Physics > matter & motion, space & time > very large 
 or small objects Biology > life & living organisms > hierarchical, taxonomically 
 organized groupings of living things 
 that we 
 investigate
 are located
 within a set of
 core domain
 boundaries,
 thus: “we
 study this, 
 not that” Most topics
  • 6. Michael R. Gibson Professor Communication Design
 Graduate Programs Coordinator:
 IXD & Design Research Producer: Dialectic Keith M. Owens Associate Professor Communication Design
 Applied Design Research Managing Editor: Dialectic https://unt-ixd.com/ workshop Studying Designers, Artifacts and Users 
 soft sciences,
 investigative
 approaches 
 rooted in specific
 disciplines follow
 generally settled,
 well-recognized
 orientations
 guided by the
 ‘scientific method’ In the hard and Deductive approaches > hypothesis > an investigation 
 proves or disproves a given theory Inductive approaches > specific observations > construct 
 generalizations that account for
 and explain broader sets
 of phenomena Abductive approaches > general observations > construct 
 a hypothesis that best “fits what 
 has been observed” · truth or falsity · predictive or explanatory power 
 · external validity · replicability & generalizability
  • 7. Michael R. Gibson Professor Communication Design
 Graduate Programs Coordinator:
 IXD & Design Research Producer: Dialectic Keith M. Owens Associate Professor Communication Design
 Applied Design Research Managing Editor: Dialectic https://unt-ixd.com/ workshop Studying Designers, Artifacts and Users affecting & affected
 by change arti(facts)2 2. K. Krippendorff, H. Simon, V. Margolin
 us(ers)3 3. J. Frascara, D. Norman, J. Thackara design(ers)1 1. N. Cross, B. Archer 
 What (or who)
 should or could
 be the subjects,
 or phenomena
 of study, for
 IXD research
 & practice?
 
 
 

  • 8. Michael R. Gibson Professor Communication Design
 Graduate Programs Coordinator:
 IXD & Design Research Producer: Dialectic Keith M. Owens Associate Professor Communication Design
 Applied Design Research Managing Editor: Dialectic https://unt-ixd.com/ workshop Studying Designers, Artifacts and Users 
 Phenomenon,
 as articulated
 by/within a: 
 
 
 paradigm | theory | model
 
 methodology(ies) leading
 to methods…
 …that yield: “what counts,”
 how it is considered concerned with:
 · usability · usefulness · durability · responsiveness · delight
  • 9. Michael R. Gibson Professor Communication Design
 Graduate Programs Coordinator:
 IXD & Design Research Producer: Dialectic Keith M. Owens Associate Professor Communication Design
 Applied Design Research Managing Editor: Dialectic https://unt-ixd.com/ workshop Studying Designers, Artifacts and Users design
 designing designer A methodology provides the theoretical underpinning for understanding
 which particular method, set of methods, or best practices can be most 
 effectively applied to a specific case or situation (for example, to calculate 
 a specific result. Quantitative Methods Qualitative Methods > Directed/Structured Interviews Abductive Inference A critical, theoretical paradigm employs dialogic methods that combine
 observation and interviewing with approaches that foster and facilitate
 conversation and reflection. An interpretivist paradigm is rooted in the theoretical belief that reality
 is socially constructed. Thus, validity, or truth, cannot be grounded in
 any type of objective reality. > Constructivism > Learning Model A feminist paradigm is informed by research formulated, operated,
 analyzed and shared on behalf of women to improve a variety 
 of aspectsof their lives, and, in some cases, to emancipate them. A positivist paradigm emerges from the theoretical belief that
 there is an objective reality that can be known only to the 
 researcher IF he/she applies/engages in the proper methods. A recorded conversation
 Field notes A videotaped conversation A directed, real-time essay Text Summaries and Analyses
 · Word frequency (creating a list or lists of words or key phrases 
 and their frequencies) · Co-location (words that commonly near each other) · Concordance (the contexts of/for a given word or set of words) · N-grams (common two- or three- to seven-word phrases) · Entity recognition (identifying names, places time periods, etc.) · Dictionary tagging (locating a specific word or set of words
 in given texts Some High-Level Goals for Text Analysis · Emic (specific human subject-rooted perspectives on a specific topic) · Document categorization · Language user over time Paradigm>Theory>ModelHowconsidered?AnalyticalFramework Methodology>MethodsWhat‘Counts’>Howis‘X’Counted?>Data