Ghar ki baatamira
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GHAR KI BAAT AMIRA organized point-of-sale promotions of its AMIRA namkeen range at its corporate office and plant in Gurgaon over a weekend in February 2012. The promotions were a success, with employees purchasing the entire range of namkeens in bulk and generating high sales volumes due to special pricing on all variants, in response to the positive reception to the AMIRA namkeen line.
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Vora and Company began selling quick cooking oats under the brand Blossom in 1961 as a competitor to Champion oats. [1] However, by 1963 sales had failed to become profitable. [2] The product was still in the early introduction stage of its life cycle and not well established among Indian consumers. [3] Marketing efforts including a Rs. 4,000 advertising campaign did not increase sales enough to cover costs. [4] The company was losing over Rs. 3,000 per month based on current sales and overhead costs. [5] Changes were needed to the marketing mix and business operations to make Blossom oats successful.
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- 1. GHAR KI BAATAMIRA OFFERS A WEEKEND TREAT AT ITS CORPORATE OFFICE AND PLANT AT GURGAON The fantastic response to the AMIRA range of Namkeens in February 2012 was meant to be shared by all. As an intiative to promote the 4 variants amongst the internal customers AMIRA organised point of sale at its Corporate Office as well as the Plant at Harsaru, Gurgaon. Members of the AMIRA family took home the entire range of namkeens. The special promotion on all the variants generated sales volumes as there was an incredible response to bulk purchases.