A chef can attain celebrity status through passion and dedication to their craft. By exceeding guest expectations through innovative cuisine and culinary mastery, a chef can build their reputation through word-of-mouth. As their reputation grows, chefs may become consultants, improving menus at high-profile restaurants that then brand themselves using the chef's name. To reach this level, a chef needs years of experience impressing guests with distinctive styles and effective communication to become a celebrated figure in their field.