2. REEDY
FOR LIFE.
frontroom.com
NEW
Frontroom London
rebrands Carluccio’s
for the future.
More than a restaurant – it’s a way of living.
Our latest pitch win puts Carluccio’s customers
at the heart of the brand by tapping into
deep-rooted desires to experience a richer,
more fulfilling, more meaningful life.

4. ENJOY THE LITTLE
THINGS IN LIFE.
THEY’RE THE
BIG THINGS.
EAT WELL.
LAUGH OFTEN.
LOVE MUCH.
BE GREEDYFOR LIFE.
Visit our deli to take a little taste of the good life home with you.
carluccios.com
frontroom.com
Savour the little things
In a world of frantic, fast-paced change and gimmicky
new restaurant concepts, the timeless appeal and vibrancy
of Italian living offers universal appeal and resonance.
Carluccio’s was already renowned for its quality ingredients,
heritage and authenticity. Our brand now presents these
core strengths in a fresh, exciting way. We celebrate the
simple things in life that are really the big things. Good food,
good conversation, good times and the positive energy that
happens when friends come together to share a meal.
HAPPINESS
IS A FULL
LIFE AND A
FULL BELLY.

5. BE QUICK
TO LAUGH
AND SLOW
TO EAT.
ZING
(AMA)
You can taste the sunshine
in every squeeze of our
lucious Amalfi lemons.
REEDY
FOR LIFE.
J Y
Money can’t buy happiness,
but it can buy a plate of carbonara.
And that’s sort of the same thing.
frontroom.com
Building rapport
Dialling up the brand personality, we share a passion for life via a witty,
warm tone of voice that builds rapport. There is no ingredient too humble
that can’t be raised up and celebrated. No simple pleasure that can’t be
indulged. The new brand is a celebration of lots of little good stuff.

6. Carluccio’s launches the rebrand in Spitalfields this summer,
complete with a new menu and new interior design.
A phased rollout across the full estate will begin autumn 2016.

7. (PRIZE)

8. HAPPINESS
IS A FULL
LIFE AND A
FULL BELLY.TAKE A
FRESH
LOOK.
COME IN AND
FEAST ON THE
GOOD TIMES.
TAKE A
FRESH
LOOK.
COME IN AND
FEAST ON THE
GOOD TIMES.
STAMP HERE
AND POST ME
ANTONIO CARLUCCIO
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num disimus, nia dolorrum
que sam volupicid quam,
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A MESSY TABLE
IS A SIGN OF A
SUCCESSFUL MEAL.
FINISHED

9. “The Frontroom London
team are a pleasure to work
with – even when under
pressure – and already feel
like a part of the Carluccio’s
family. We look forward to
a long and rewarding
relationship together.”
Alison Dilley, Marketing Director

10. Frontroom is an award-winning creative agency that specialises in helping brands connect with their audiences.
To find out how Frontroom can elevate your brand, call 0207 729 3033 or email Lau@frontroom.com