1) Sonos uses AWS IoT to collect performance data from speakers to monitor quality and add new functionality without hardware updates. 2) Philips Healthcare uses AWS IoT to collect and analyze data from medical devices to improve patient care and protect patient data. 3) British Gas uses AWS IoT and cloud services to allow customers to control home heating from smartphones, saving up to £150 per year on bills.

1. © 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Boaz Ziniman | Technical Evangelist | AWS
Getting Started with AWS IoT
AWS Summit Cape Town - 2017
@ziniman

2. Customers doing IoT on AWS

3. Customer Success - SONOS
Increase the Value of a Product Over Time with Data Telemetry and Usage Data
All the music on earth, in every room of your home, wirelessly. Sonos is the smart speaker system that streams
all your favorite music to any room, or every room. Control your music with one simple app, and fill your home
with pure, immersive sound.
“A 10 year old product can do things
that hadn’t been invented 10 years
ago. Most importantly, going
forward, people will expect your
product to improve, and if it isn’t
being updated and getting better,
you’re literally being left behind.”
Jon Cotter
Sr. Software Development Manager,
”
“ • Utilizes AWS to collect, store, and process
performance metric data and reports for individual
speaker systems.
• Can monitor the quality of speakers in the field, and
dramatically add new functionality to existing
speakers without refreshing hardware.
• Launching Trueplay: a Smart Speaker Tuning
services that measures the acoustics in any room and
fine-tunes your speaker.
• Launching in 2015 yet available to devices purchased
over 5 years ago

4. Customer Success – Philips Healthcare
IoT on AWS to collect and act on critical data across different devices
Philips is a leading health-tech company, working to create a new era of connected and personalized digital health and
care..
With the addition of AWS IoT, we will
greatly accelerate the pursuit of our
vision by making it easy to acquire,
process, and act on data from
heterogeneous devices in real time.
• AWS gives Philips customers greater control of their
health with connected digital health solutions that
support healthy living and improved care coordination.
• HealthSuite, powered by AWS, is a digital platform that
manages more than 7 million connected medical-grade,
consumer devices, sensors and mobile apps
• The Philips HealthSuite digital platform analyzes and
stores 15 PB of patient data from 390 million imaging
studies, medical records, and patient inputs.
• AWS provides the reliability, performance and scalability
that Philips needs to help protect patient data which
grows by petabyte/month.
Jeroen Tas
CEO Healthcare Informatics Solutions and Services, Philips
”
“

5. We launched Hive towards the end of
2013 and today we have 75,000
customers… The speed at which we
delivered Hive is directly related to
our decision to use AWS cloud
Seb Chakraborty
Head of Web and Platform Design
• British Gas started a project called Hive, part of its
Connected Homes Strategy.
• Hive Active Heating allows users to control heating
and hot water remotely from mobile, laptop or
smartphones.
• Such a flexibility allows users to control heating
exactly how they need it and save up to £150 a year
on utility bills
Customer Success - British Gas
brings central heating control to smartphones with AWS
British Gas uses AWS cloud for scaling the
project and to deliver API toolsets around it.
”
“

6. Demo Time!

7. bit.ly/AWSIoTLights

8. Light bulb moment
AWS IoT IoT
shadow
Amazon
Cognito

9. Connecting devices to cloud applications
requires undifferentiated heavy lifting.
Many SDKs
& Tools
Alternate
Protocols
Scalability Security &
Management
Integration with Cloud
and Mobile Applications

10. Introducing AWS IoT
Respond to signals from your
fleet of devices and take
action with Rule Engine
Connect any device via
MQTT/HTTP securely. Quickly get
started with AWS IoT Starter Kits
and Scale to billions of messages
across millions of devices
Securely connect any
physical device to AWS
Shift business logic from
device to cloud and route data
to AWS service of your choice
for storage and analysis using
rules engine.
Create Web and Mobile
Applications that Interact with
Devices reliably at any time
“Securely connect one or one-billion devices to AWS,
so they can interact with applications and other devices”
Easily build applications on
web and mobile that interact
with devices, even when they
are offline, with AWS SDK and
Device Shadow.

11. AWS IoT Platform
All in one service
• Message Broker
• Rules Engine
• Shadow
• Registry
All for $5/M Msg*
Managed service
• No installation
• Automatic scaling
• No pre-provisioning
• Redundant across AZ
• Pay as you go
* Varies by Region

12. Publish / Subscribe
Standard Protocol Support
MQTT, HTTPS, WebSockets
Machine Friendly
Low power, low bandwidth, fast
Long Lived Connections
Receive signals from the cloud
Bidirectional
Communication FROM and TO the
devices no matter the protocol used
Device SDK
Open Source – Apache 2.0
Embedded-C, Node.JS, Javascript,
Python, Java
AWS
Lambda

13. Most trusted authentication
X509 Certificates
Mutual Authentication
Easy onboarding and provisioning
Certificate management
Unlimited amount of Certificates
(Sign your CSR or BYOC)
Policy and Role based access control
Granular access to the message broker for devices
and IAM identities
Granular access to backend services via Roles
Security, Security, Security

14. Rules Engine - Finding the Signals
Easy SQL-Like Syntax
Bring Context
From Amazon Machine Learning, IoT
Shadows, DDB
Transforms & Enrich
Math library, JSON parsing and
cleansing functions
Route
To multiple AWS Services
SELECT DATA FROM TOPIC WHERE FILTER

15. Elasticsearch Integration
Enable visualization
Leverage Kibana for fast and easy
visualization of data
Enables complex search queries
Averages, time bound, and more

16. AWS IoT Shadow
Virtual representation of the device in the Cloud
Always accessible
Holds “states” up to 1 year
More efficient programming
Familiar REST APIs for read/write
Hide complexity of device connectivity (developers
do not need to know what protocol the device uses)
Mindful of device constraints
Holds the commands until device is ready
Can be queried anytime
Very fast (~120ms round trip)

17. 1. Device Publishes Current State
2. Persist JSON Data Store
3. App requests device’s current state
4. App requests change the state
5. Device Shadow sync’s
updated state
6. Device Publishes Current State 7. Device Shadow confirms state change
AWS IoT Device Shadow Flow

18. AWS IoT Registry
Device Metadata store
Unlimited registry entries for devices
Mostly used for Metadata
Enforce Schema
Can define Thing Types with set schema
Define up to 50 attributes per Thing

19. Pace of innovation
AWS IoT Beta
MQTT, HTTP
Rule Engine
Registry
C, Node SDK
Shadow
GA Launch
IPv6 Support
iOS SDK
• New Region: FRA, SIN
• Bring Your Own Certificate
• AWS CloudTrail Integration
• Amazon Machine Learning
• 24h WebSocket cnx
• Rule Engine versions
• ECC Support (w/ forward
secrecy)
• Binary payloads support
• Simulator ref design
• Real-time alerts in console
• QoS1 for shadow
• MQTT over
WebSocket
• MQTT client in Console
• Custom Keep Alive
intervals
• Logging configuration
in Console
• Amazon CloudWatch
integration
• Android SDK
• New Rule Actions
• CloudWatch Logs
• CloudWatch Alarms
• Amazon
Elasticsearch Service
• Thing Types
• Thing Shadow attributes in
Rule Engines
• Device Presence
• Security: JITR
• New Console
• New IoT at the Edge
• Variable attributes in
Policies
• New Operational
Dashboards
OCT 15
2015 2016 - 2017
DEC 15

20. Free Tier
250,000 Messages Per Month Free for first 12 Months
Simple Pay as you go and Predictable Pricing
AWS IoT
• Pay as you go. No minimum fees
• $5 per million messages published to, or
delivered in US East (N. Virginia), US West
(Oregon), Ireland, Germany. $6/M in Korea,
Australia. $8/M in Asia Pacific (Tokyo, and
Singapore)
Enterprise Discounts Available
For large volumes our Enterprise Sales team is engaged

21. Demo Time!
(part deux)

22. bit.ly/AWSIoTColours

23. Colour cube voting
Amazon
S3 Bucket
Amazon
CloudFront
AWS IoT
Amazon
Cognito
Amazon
Cognito

24. Most machine data never reaches the cloud
Medical equipmentIndustrial machineryExtreme environments

25. Why this problem isn’t going away
Law of physics Law of economics Law of the land

26. Introducing Greengrass

27. Note: Greengrass is NOT Hardware (You bring your own)
Local
actions
Local
Lambda Functions
Security
AWS-grade
security
Local
triggers
Local
Message Broker
Data and
state sync
Local
Device Shadows
AWS Greengrass Features

28. Respond quickly
to local events
Operate
offline
Simplified device
programming
Reduce the cost of
IoT applications
AWS-grade
security
AWS Greengrass Benefits

29. Customers & Partner Ecosystem

30. AWS
Snowball Edge
Customers and Partners

32. BORON Mining Site

33. AWS IoT <-> Salesforce IoT Cloud partnership
Profiles (Event & Context)
Build 360° views of customers and devices
Journeys (Business Logic)
State-based orchestration engine
Translate business goals into action

34. Make it easy for OEMs and hardware developer to prototype cloud connected devices
Get Started Quickly : AWS IoT Hardware Program

35. Next steps
1. Go to console.aws.amazon.com/iot – Play with it!
2. Stay up to date with AWS IoT aws.amazon.com/iot-platform/
3. Start your first IoT project - aws.amazon.com/iot-platform/getting-started
4. Get an AWS IoT Button

36. Thank You
@ziniman