The document provides a step-by-step guide to registering as a user on Citymart.com in order to create Showcases that promote products and services. It outlines the process for registering as a user, creating an Organization Account, and building a Showcase by adding descriptions, tags, images, and validating projects. Maximizing a Showcase involves getting projects validated, interacting with potential clients, promoting on social media, and submitting to Calls for Solutions to receive scores and badges.

1. Getting Started
Step-by-step guide to register on Citymart.com and
create the perfect Showcase
citymart.com
R3 2013-12-16

2. Become a Citymart.com user
In order to experience the full range of services
offered by Citymart.com you need to register as
a user and be associated with an Organization
Account.
As a Citymart.com fully registered user you will
be able to create Showcases and promote
these across Social Media, validate your
Projects, contact the companies behind other
Showcases, participate in the Citymart.com
Calls for Solutions and access real international
business opportunities.
citymart.com

3. Become a Citymart.com user
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Click on Register to start the User
Registration process.
On the next screen fill in all required
information and click on Create User.
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4. Become a Citymart.com user
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To complete the registration you need to
confirm the user registration by clicking on
the link inserted in the confirmation email
sent to you.
If you have not received the confirmation
you can resend the confirmation email again
by clicking on any button from the horizontal
task bar (e.g. on Home).
A new page will open asking you to confirm
your user, in which you should click on
Resend Confirmation Email.
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5. Become a Citymart.com user
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In the confirmation email you just need to
click on Confirm Registration link.
A User Confirmation Success page will
open confirming that you are now a
Citymart.com User.
You can register your Organisation Account
immediately by clicking on Organisation
Account Registration.
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6. Become a Citymart.com user
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You can create a new Organisation Account
or associate yourself with an existing
Organisation Account.
Type the name of your Organisation
Account and click Next to finalise the
process.
You can edit your Organisation Account
details at any time through the dropdown
menu of My Citymart.com.
Always add the location of your organisation
as this will increase the visibility of your
Showcase in the search tool at
Citymart.com.
citymart.com

7. Create a Showcase
A Showcase is an online description of a product
or a service which incorporates business
development and trust-building resources.
A Citymart.com Showcase enables you to
communicate your innovative service or product
with city decision makers around the world.
Access is free to everyone registered on
Citymart.com.
The Showcase contains:
- Descriptions of your product or service
- Tags, Images, Videos and Documents
- Track Record with Validated Projects, Badges
and Jury evaluation Scores
- Social Media
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8. Create a Showcase
- To create a Showcase go to My
Citymart.com and here click on My
Showcases and Projects.
- Click on New and you will be ready to
start creating your Showcase.
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9. Create a Showcase: Title, Subtitle and Summary
- You can submit the same or different versions of
your Showcase to different Challenges in any of the
Citymart.com Calls for Solutions.
- New versions also allow a more personalized
approach when you submit to these.
- The Showcase Title is always displayed in all views
and it should clearly and succinctly identify your
solution.
- The Subtitle is a short description of your solution.
- The Summary is shown in the default tab and
public view of any Showcase. The first 250
characters are shown in search listings.
- Use this text to draw in readers and potential
clients.
citymart.com

10. Create a Showcase: Problem, Solution and Impact Areas
- Click on Save and move to the Presentation tab.
- Stay concise and highlight the Problem you are
addressing and the Solution you offer.
- Fill in the fields about the Impact on
Economy, Culture, Ecology and Politics of your
solution.
- Citymart.com has aligned with the UN Global
Compact Cities program to help providers report on
their solutions using the same sustainability model
as cities.
- Based on the “Circles of Sustainability”, our
evaluation model allows a more comprehensive
take on the sustainability and long-term impact of
your solution.
citymart.com

11. Create a Showcase: Impact on Economy
- Consider the value your solution
adds to the economy of a city at
different levels. On the right are
themes to consider for Impact on
Economy. This is directly related
with the use, production and
management of resources.
- Refer to past results and other
evidence, ideally third-party, to
give confidence in your impact. If
possible, quantify impact.
Explain how you have arrived at
those numbers.
Themes to consider for Impact on Economy
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Does your solution…
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Production and Resourcing
Exchange and Transfer
Accounting and Regulation
Consumption and Use
• Labour and Welfare
• Technology and Infrastructure
• Wealth and Distribution
engage or contribute to a sustainable local production base?
contribute to the financial and economic sustainability of the city?
strengthen the local financial regulatory system through more
robust accounting, more transparency or monitoring?
contribute to more sustainable local consumption patterns, such as
better resource efficiency, sourcing, pricing or waste?
contribute to improved work and economic life in the city by e.g.
offering opportunities for employment, entrepreneurship or better
access to employment?
add to the accessibility and robustness of information technologies
in the city?
contribute to reduce or mitigate wealth inequality in the city?

12. Create a Showcase: Impact on Culture
- Impact on Culture covers
relations of equality, power and
accessibility.
- Consider the value your solution
adds to the culture of a city.
- Refer to your past results and
evidence to give confidence in
your impact.
- Whenever possible quantify
impact and describe how you
arrived at those numbers.
Themes to consider for Impact on Culture
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Does your solution…
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Identity and Engagement
Performance and Creativity
Memory and Projection
Belief and Meaning
• Gender and Generations
• Enquiry and Learning
• Health and Wellbeing
strengthen local identities and strengthen cultural dialogue?
broaden the local artistic and cultural expression through e.g.
events, performances?
engage with the city’s history or contribute to its vision of the
future?
contribute to citizen’s sense of purpose and meaning?
improve gender equality, in particular by offering improvements
and opportunities for women & girls?
broaden the offer and strengthen the quality and participation in
learning activities in the city?
improve the level of health and well-being for all citizen groups in
the city, including mental health?

13. Create a Showcase: Impact on Ecology
- This section focuses on issues
related with the socialenvironmental
interconnection, including
human impact.
- Consider the impact of your
solution across an array of
fields including the examples on
the right.
- Provide past results and other
evidence, ideally third-party, to
give confidence in your impact.
Themes to consider for Impact on Ecology
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Does your solution…
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Materials and Energy
Water and Air
Flora and Fauna
Habitat and Food
• Place and Space
• Constructions and Settlements
• Emission and Waste
improve the sustainability of production and sourcing of
energy, materials and food?
improve the air and water quality in the city?
mitigate climate change or its effects?
contribute to greater bio-diversity in flora and fauna in the city and
its surrounds?
improve land-use efficiency and mitigate destruction of habitat?
strengthen a sustainable urban spatial development and reduce
spread?
contribute to a more sustainable built environment?
reduce pollution, improve waste management and recycling?

14. Create a Showcase: Impact on Politics
- Impact on Politics understands
politics in the broadest sense
and so includes all social
relations.
- It refers to
organizations, authority, legisla
tion, citizen engagement and
regulation.
- Provide evidence of the
implications that your solution
has in relation to this social
domain.
Themes to consider for Impact on Politics
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Organization and Governance
Law and Justice
Communication and Movement
Representation and Negotiation
• Security and Accord
• Dialogue and Reconciliation
• Ethics and Accountability
contribute to building a better system of governance for citizens?
contribute to a more transparent, effective and accountable legal
system?
broaden political expression and communications?
improve participation by citizens and groups in decisions and
political processes?
improve the security and peace, including domestic
violence, shelter for homeless or disadvantaged?
provide a voice, access or communication for marginalized
groups?
improve ethics, transparency and counter corruption?

15. Create a Showcase: Tags
- Click on Save and go back to the Header
tab where you can now add Tags to your
Showcase.
- You can add tags to your Showcase to
help other users to find your solution. Tags
are essential for the successful use of the
search tool at Citymart.com.
- Use <10 tags to complement the text in
your Showcase.
- Research how tags are used by similar
solutions on Citymart.com – plan your
strategy!
citymart.com
Best practice to combine tags:
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Sector (e.g. Tourism, Transport)
Service Domain (e.g. Diabetes, Lighting)
Economic Concept (e.g. Sharing, Efficiency)
Target Group (e.g. Elderly, Children)
Function (e.g. App, Sensor, Bicycle)

16. Create a Showcase: Add Assets
- Citymart.com gives you the opportunity to add
images, videos and documents to your
Showcase. This is an incredible tool to gain
visibility and also make your showcase more
accessible.
- Upload an image to better identify your
Showcase as this image will appear in the
search listings and in the Showcase.
- Once you have uploaded the image give it an
Image Title and an Image Description.
- You can also add more images, documents or
embed videos hosted on YouTube and Vimeo.
- If you upload documents, remember to remove
confidential information as all the media content
is public.
citymart.com

17. Create a Showcase: Finish the Showcase
- You can now publish your Showcase.
- In order to publish, click on the
Administration tab and then on Publication.
- Once you click on Publish, your Showcase
will become public on Citymart.com.
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18. Maximize your Showcase: Validate your Projects
Citymart.com offers you the opportunity
to validate your references in a
trustworthy, accurate and transparent
manner.
Independent stakeholders validate the
facts about your projects so that your
customers can trust your references with
confidence.
Companies need at least one validated
project linked to their Showcase to
submit to Citymart.com Calls for
Solutions.
citymart.com

19. Maximize your Showcase: Validate your Projects
- In the Projects tab you can create and
edit the Projects of the Showcase.
- A Project on Citymart.com is the
application or implementation of your
product or service in a specific location.
- Once specific Project facts have been
validated by three Independent
Stakeholders, the Validated Project will
appear in the Track Record of your
Showcase.
- You can increase turn-around time of
validation by inviting larger numbers of
Stakeholders.
citymart.com

20. Maximize your Showcase: Administration
- In the Administration tab there are three
sub-tabs: Team, Publication and Track
Record.
- In the Team tab you can add your
Contacts and Colleagues to the Showcase
Team.
- You can attribute a specific Role to each
member of the Showcase Team.
- Create a team of colleagues and contacts
to collaborate actively on maximising the
impact of your Showcase.
- The Showcase team does not change
between different versions of the
showcase.
citymart.com

21. Maximize your Showcase: Admnistration
- The Publication tab is where you can
decide to publish a specific version (only
one at the time) of the Showcase.
- Here you can see which of the Showcase
versions is currently published.
- In this case, version 1 is currently
published.
- To publish version 2 click on the
corresponding Publish button. Version 1
will automatically be unpublished.
- It is also possible to archive or unpublish
the currently published version of the
Showcase without publishing any other
version.
citymart.com

22. Maximize your Showcase: Admnistration
- Citymart.com helps you record and
share the Track Record of your
Showcase where you can see your
Validated Projects, Badges and
Scores.
- Validated Projects improve your search
ranking.
- Badges show your achievements in
Citymart.com Calls for Solutions.
- Scores show your best evaluation
results collected from Citymart.com city
juries across the Calls for Solutions in
which you have participated.
citymart.com

23. Maximize your Showcase: Build up your Track Record
- Submit to Calls for Solutions to gain
evaluation Scores and Badges for your
Track Record.
- Scores are valuable market feedback
provided by field specialists and local
council jury members.
- Study them to improve your solution
and Showcase.
- You can choose which Scores and
Badges to publish but by default, all
Badges and all Scores above 3.0 out of
5.0 are published.
citymart.com

24. Maximize your Showcase : Interact with potential clients
- Citymart.com offers a secure channel to
exchange information with
colleagues, partners and potential
customers.
- When a user clicks the Get in Touch in your
Showcase, they can start a conversation
with you.
- Your Showcase Editors will automatically
be notified.
- You can also use this tool to start
conversations with other Showcase Editors.
citymart.com

25. Maximize your Showcase : Your Showcase in Social Media
- Showcases can be shared on Social
Media.
- Be smart: find social conversations on
related #topics and add your solution.
- Promote your Track Record such as
your Scores, Badges and Validated
Projects.
- Integrate Citymart.com into your social
media strategy.
citymart.com

26. Our tips for successful Showcases
- If your solution can solve different
problems in distinct scenarios (e.g. in
health or transport) then it is advisable
to create separate Showcases.
- Always remember that the readers of
your Showcase may not necessarily
be familiarized with the subject matter.
- Even if your solution is a mobile
application, you should consider its full
systemic impact, e.g. by reducing use
of paper maps, more inclusive as it
provides more languages or enabling
citizen participation.
citymart.com
- Provide clear examples of how your
solution is used and how the end-user
is addressed. Reference your success
stories to reinforce your Validated
Projects.

27. What to do next
- Promote your Showcase through your
Social Media channels.
- Submit your Showcase to any of our
Calls for Solutions.
- Create new Showcases and Validated
Projects for your other products.
citymart.com