The document presents a startup idea called Getogether.me that aims to help people meet others locally who share their interests, especially for in-person activities. Initial surveys of 75 people found that 75-90% expressed interest and 58% said they would pay for the service. Validation also revealed a variety of niche interests among both men and women. The next steps outlined are to run targeted Facebook and Google ads focused on interests like running, biking, museums and music to further gauge interest levels and payment willingness. Challenges included team members backing out and ads not working quickly enough. Learnings focused on building, measuring, learning through iteration and validating hypotheses.

1. Meet local people with shared interests when
and where it’s convenient
Getogether.me
Presentation for:
Presentation for:
Lean Startup Machine
Su day ece be
Sunday December 11 2011
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Getogether.me - Lean Startup Machine NYC- Dec 2011 1

2. HYPOTHESIS
People are interested in a matching service that helps
them meet others who share their interests in their area,
especially for in-person activities like events & sports
No current app or service- not Meetup, Sonar or
Facebook- does this sufficientlyfor 1-1 meetups at
convenient times and for both broad and niche interests
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3. 1. Validating General Interest
GOOTB: 2 surveys, 75 people total
o In person: Starbuck’s & LSM
In‐person: Starbuck s & LSM
o 20‐50, urban NYC, digitally savvy, active
o Men & women Maybe
75%‐90% Interested No
Yes
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4. Validating General Interest
g
58% said they’d pay for it
$15/m
$10/m
$5/m
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5. 2. Validation Findings
g
o Facebook the only shared platform
o Openness to meeting new people varies by
Openness to meeting new people varies by
interest and gender
o Men and Women different interests
o Very broad range of niche interests
Very broad range of niche interests
o A few common interests: team sports/exercise,
going out, networking, general hanging out
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6. 3. Next: Facebook & Google Ads
g
Mix of targeted & generic
o Top interests: running biking museums music
Top interests: running, biking, museums, music
o Generic to meet people‐ gendered
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7. www.Getogether.me
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8. Successes & Key Challenges
SUCCESSES
o REAL INTEREST!
REAL INTEREST!
o Landing Up with Logo & Forwarded Domain!
o Google & Facebook Ads live‐ all new process!
CHALLENGES
1. My Team Bails!
2. Facebook & Google Ads don’t Work in Time!
2 F b k&G l Ad d ’ W k i Ti !
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9. LEARNINGS from LSM Dec. 2011
o BUILD‐ MEASURE – LEARN
o ITERATE
o HYPOTHESIS & ASSUMPTIONS > VALIDATE
o QUICK MVP FOR INTEREST = PROTOTYPE/ FAKE
LANDING FINE
NEXT:
o REAL ADS‐ GAUGE REAL INTEREST
o REALLY PAY?
o GIVE MORE INFO
GIVE MORE INFO
o NARROW INTO ONE NICHE
o REAL MVP‐ THEN TEST
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10. THANK YOU!
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