It doesn’t take much to step up your email marketing game, as the simplest of split tests can tell you a lot about your prospects and what they’ll respond to in emails. Check out these three examples of email campaigns run by B2B companies who used simple tests to spice up their strategy and see extraordinary results. For more B2B articles check out Capterra's blog here: http://bit.ly/2aNXyvj

1. GetYour B2B Email Marketing
Out of a Rut
3 EmailTests toTry

2. 1. Take a risk with your subject line

3. 1. Take a risk with
your subject line
• Subject lines make or break
an email
• Short subject lines are the
way to go- the best are
between
40 and 50 characters
• Toggl tested two subject
lines:
• A: Help us out, take this quick survey
• B: Toggl survey
• Subject line B had a 38.8%
open rate, much higher than
the industry average of 20%

4. 1. Take a risk with
your subject line
• Another company saw
improved results when they
put a contact’s name further
up in the email:
• How are we doing with content,
[Contact Name]?
• Hey [Contact Name], I would love
your opinion…
• The second subject line had
a 30.95% open rate
• Allow people to talk about
themselves and by making
subject lines personal

5. 2. Personalize your
email message
• Would you rather see “Dear
FirstName” or “Dear Caroline?”
• Personalized emails see a 14%
increase in click-through rates
• Toggl also found that using
names of individuals instead of
company names is more
successful
• Keep the copy short and to the
point
• Toggl was able to get a 9.4%
click-through rate with these
techniques

6. 3. Change up when
you send emails
• Sending emails during the 9-5
might seem like the natural
choice, but increased
flexibility for employees
means more unconventional
hours
• Test sending emails at
different times of the day or
week
• Lee Price of Reputation
Capital
Media Services sent emails on
a Saturday morning and saw
open rates improve by 10%

7. Originally written by Caroline Malamut,
the full post can be found here