The document summarizes interviews conducted with 40 prospective customers for an app called "Get Me There" that calculates commute times based on traffic and alerts users when to leave for their destination. Key findings include that most interested users are employees who drive to work and would pay for the app for special event planning but not everyday use. However, the estimated $40,000 market size is too small to profit from, so the team pivots to partnering with smartphone manufacturers to replace default alarms with their app.

1. Get Me There
the Punctuality app
40 Total Customers Interviews
By
Meghana Koushik
David Glidden
Vasanth Ganesan
Michael Plax

2. Meet Megan
• 25 Years Old
• Marketing Manager
• Lives in LA, California
• Works 20ml from Home
• Wakes up at 7:30AM
• Drives BMW 335i from 0-60 mph 4.8s
• Commute to Work 45min (101/405 freeways)

3. Megan’s Day :- )
• 7:30AM – iPhone alarm
• 7:35AM – turn on TV news channels
• 7:35-7:50AM - Beauty time
• 7:50-8:10AM - Healthy Breakfast
• 8:10 – 9:00AM - Drives to work with KCRW
• 9:00-5PM - Work :-)

4. Megan’s Day :- (
• 7:30AM – iPhone alarm
• 7:35AM – turn on TV news channels
• 7:37AM – news update 101S heavy traffic
• 7:37 – 7:47AM ...O.....m....F…….G……….
• 7:47 – 9:00AM Drives to work with cold coffee
• 9:00-5PM - Work :-(

5. Megan’s Day :- )
• 7:10AM – Get Me There alarm
• 7:11AM – turn on TV news channels
• 7:14AM - news update 101S heavy traffic
• 7:15-7:35AM - Beauty time
• 7:30AM – iPhone Alarm
• 7:35-7:55AM - Healthy Breakfast
• 7:55 – 9:00AM - Drives to work with KCRW
• 9:00-5PM - Work :-)

6. Megan Quotes 1
• I need to be aware of special conditions on my
commute to work since it's important to get to
work on time.

7. Megan Quotes 2
• Get Me There Alarm wakes me up early and
saves my day when there is delay in traffic

8. Megan is not alone
• According to census figures (USA), the number
of total driving commuters are 119,393,000.
• Those with commutes 20 minutes or longer:
56,324,184
• How many of those people own mobile
phones? 19,159,220 (34% x 56,324,184)

9. Get Me There
• The new service that calculates the amount of
time it takes for them to get to work based on
traffic conditions and reminds them when to
leave to make it on time to their destination.

10. Get Me There

11. Get Me There – Hypothesis 1
• People will use our product
- People need to be aware of special conditions on
their commute to destination(work/event) since it's
important to get to destination(work/event) on time.

12. Get Me There – Hypothesis 2
• People will use our product
- People are willing to use the new service that
calculates the amount of time it takes for them to
get to work based on traffic conditions and reminds
them when to leave to make it on time to their
destination

13. Get Me There – Hypothesis 3
• People pay for our product
- There is a sufficient number of people who are
going to pay for the product and expected return of
the venture consistent with the risk of the venture.

14. Get Me There – Experiments
• The team reached out to a number (40) of
prospective customers through face to face
interviews as well as through a survey that
was distributed through team member social
networks.
Link to the User research/feedback questions:
goo.gl/SwK5X

15. Get Me There – Results
• People will use our product

16. Get Me There – Results
• People will use our product

17. Get Me There – Results
• People will pay for our product

18. Get Me There – Results
• People will pay for our product –
Yes Employees, No Students
Yes Drives Car, No Uses Public Transportation

19. Get Me There – Results 2
• We found that people are interested in this
app not for every day but for the special
events planning.
Special occasions:
• Birthday
• Anniversary
• Celebrations

20. Get Me There – Results 3
• We found that the readiness to pay for a
product was depending on the importance of
the planning.

21. Get Me There – Results 4
• We found that there alternative applications
that provide additional features: GPS (Google
Map, Map Quest) but does not have any sort
of alarm or notification feature.

22. Get Me There – How Big is Market
• Conservative Market Size Estimate: $40,000
– Based on two different market sizing approaches.
• App Market -> Dollar Value
• Potential User base -> Dollar Value
$140.00
Revenues (In thousands) $120.00
$100.00
$80.00
$60.00
$40.00
$20.00
$-
Conservative Moderate Aggressive

23. Get Me There – Conclusion
• We are encouraged that people think that it is
a good idea and that there are not many other
products out there that solve this problem.

24. Get Me There – Conclusion
• We believe that the problem that our product
would solve is simply not a big enough
problem to make a healthy profit off of our
product.

25. Get Me There – Conclusion
• Estimated market size $40,000, development
of the product is more than estimated
amount.

26. Get Me There – Pivot
• We are going to pivot our original idea and
add partnership with smartphone
manufactures to increase Market Size.
– Replace default alarm clock with Get Me There

27. Get Me There
To see more details and updates on
development
http://getmethereapp.wordpress.com/