Flexidity refers to an ideal balance of flexibility and rigidity. It involves being flexible externally when providing services and options to customers, but rigid internally to ensure commitments are met. This allows providing choices to customers while maintaining tight delivery schedules. Flexidity can also exist internally, like flexible work hours but rigid productivity expectations. Applying flexidity principles more broadly, like allowing flexible operating hours for establishments if they only operate a fixed number of hours, could generate revenue while maintaining order. Flexidity should be adopted across personal and professional lives to adapt to changing times.

1. Get Flexid(Flexible+Rigid)
Withmyriadsof startupsmushroomingacrossIndia,there'saconstantneedtoinnovate tostayahead
inthe game.Thoughsuperiortechnology withoutdoubtisa keydriverintoday'sworldforany business,
achievingcustomersatisfactionandloyaltytakesalotmore thanthat.
Customerexpectationsare todayexponential comparedtosayevenfourorfive yearsago.Free home
deliverieswithCashonDeliveryoptionisnomore a delight,it'sthe norm.Customerstodayexpect
deliveriestobe express,yettobe deliveredwithinaspecifictime window aspertheirconvenience,and
all this,at no extracost.Some may say that customerexpectations are turningouttobe quite
unreasonable,andthose are the oneswho'll staybehindorevendisappear.
Thisis where Ipropose the conceptof "Flexidity".Flexidityisnothingbut anideal balance of Flexibility
withRigidity. Let'stake the above case forexample:acustomerwantsthe service providertoprovide
flexibilitytohimintermsof the rightto shopwheneverandfromwhereverhe wants,yetwantsthe
service providertobe rigidenoughtobe able todeliverhisorderwithinaspecifictime windowdesired.
Soundsconfusing?Well,itmightatfirstbe a little difficulttounderstandastohow one can be flexible
yetrigidat the same time.The answerliesinunderstandingthissimple fact - you've gotto be absolutely
flexible onthe outsidei.e.,whenprovidingservicesandrelatedoptionstoyourcustomersbutwhenit
comesto the inside i.e.,withinthe organization.The systems,tools,methodologiesandmost
importantlythe processes - theyshouldall ensure thatthere'srigidityinprovidingservice commitments
to customers.Thisispreciselywhymostcompaniesliketoadhere tothe rigorsof certificationstandards
such as ISO,TQM etc.
Take the case of hyperlocal servicessuchasgroceryapps or restaurantfoodorderingapps - theygive
customersthe flexibilitytochoose productsof theirchoice froma range of shopsand restaurantsbut
the deliveryismostlydone all atonce.More importantly,theseserviceprovidersthrive on the factthat
theirdeliveryprocesses are rigidandwithincommittedtime linesthatusuallyrange from30 minutesto
twohours.These providersare becomingmore andmore popularamongstconsumersastheyprovide
the flexibilityof choice notonlyintermsof productoffering,butalsointermsof where toorder from
and all thisat the convenience of sittingathome - that'samazingflexibility,while the rigidityisevident
inthese organizations whenitcomestomeetingtheirtightdeliveryschedules.
But isthisflexidityenoughoristhere more toexplore fromthisconcept?Are we sayingthatwe've
alwaysgotto be rigidinternallyandflexible externally???Thatisn'ttrue to be honest.If youlookat
mostcontemporary organizations,flexidityexistsatthe workplace eveninternally - whatmattersishow
well smartorganizations make use of it.Fore.g.,manymoderncompaniesprovideemployeeswiththe
optionsof flexibleworkhours,workawayfromoffice,sometimeseventurnthe ambience atthe
workplace tomake it feel likehome andtherebymove awayfromthe conventionalworkplace;yet,the
expectationsintermsof employee productivityremainrigid,there are cleargoalsandobjectivessetfor
all employeesandthey're appraisedinaccordance - noflexibilitythere!
Nowimagine if ourgovernmentwastofollow flexidity asapractice?Take for instance,allowingbars,
restaurants,eateries,wine shopsandperhapsevencinemahallstooperate atflexible hours(that's
flexibility),providedthattheyoperate onlyforafixednumberof hourseveryday(that'srigidity).Now,
will thatmake sense though?Whynot?Perhapsonlyina few megaurban centers and probably more so

2. incitieswhere there necessarilyisanobviousneedtodoso owingtothe odd workinghoursat offshore
centersthathave sprawledacrossplaceslike Gurgaon,Noida,Mumbai,Hyderabad,Pune,Bengaluruto
name a few!Yes,there maybe additional burdenonthe law andorder mechanismonthe face of it, but
wouldn'tthisalsohelpgenerate additional revenuetothe state and the exchequer?
I reckonthat it's time toinduce the mantra of flexidityacrossall fieldsof personal aswell professional
life.Withthe adventof moderntechnologymakingourkidsspendmore time withmobiles,tabs,
computersandtelevision,ithasbecome increasinglydifficultforparentstoensure active playtime for
theirchildren.Whynotputflexidityintopractice athome?Give themtheirtime withtheirgadgets
wheneverthey'dlike (that'sflexibilityagain)butbe firmonensuringthe requisite numberof hoursis
compulsorilydedicatedtowardsstudies,andmore importantlyplaytime inthe open.
Whetheryou're a startupor an establishedbusiness,you'vegottobe on your toes,else youwinkand
youcan lose ahost of customers who're providedwithincredible flexibilityinservice andofferingsfrom
an entitythatis rigidinits commitmenttodelivery.
I may soundradical withmyviewsandthoughtsinthiswrite up,but the ideaisto pushus all towardthe
ideaof havinga balancedapproachwithoutbeingeithertoodemandingorbeingtooeasytoget away
with.Withrapidlychangingtimes,we'vegottoimprovise andinnovate orsimplyperish.