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Get Direction!
How Story mapping helps everyone
(Fast track version)
Jason Bootle
@mrbootle
popgunuk.com
Get Direction! Pop Gun UK | @mrbootle
Hello!
Let me tell you a story
Get Direction! Pop Gun UK | @mrbootle
Hello!
Let me tell you a story
Get Direction! Pop Gun UK | @mrbootle
Hello!
Let me tell you a story
Get Direction! Pop Gun UK | @mrbootle
Stories are brilliant
• emotions
• memorable
• sharable
• collaborative
Get Direction! Pop Gun UK | @mrbootle
Maps help you understand:
• present
• past
• future
• information
Get Direction! Pop Gun UK | @mrbootle
Get Direction! Pop Gun UK | @mrbootle
Get Direction! Pop Gun UK | @mrbootle
Get Direction! Pop Gun UK | @mrbootle
Get Direction! Pop Gun UK | @mrbootle
Get Direction! Pop Gun UK | @mrbootle
Facilitate conversations
to achieve
shared understanding
Get Direction! Pop Gun UK | @mrbootle
Shared documentation
does not mean
Shared understanding
Get Direction! Pop Gun UK | @mrbootle
Get Direction! Pop Gun UK | @mrbootle
😱
Words and pictures
help build shared understanding
👍😜✊ 👏
User story mapping
Helps you achieve
• (holistic) vision of the thing
• roadmap for future iterations
• backlog
• prioritisation
• highlight pains and opportunities
• user research and design
Get Direction! Pop Gun UK | @mrbootle
Get Direction! Pop Gun UK | @mrbootle
Get Direction! Pop Gun UK | @mrbootle
Backbone
Tasks
Activities
User story mapping
Let’s create a map!
1. Backbone
2. Big picture
3. Explore
4. Slice
Get Direction! Pop Gun UK | @mrbootle
User story mapping
Before you start!
• Value proposition
• Vision and goal
• Personas or proto-personas
• Hypothesis
Get Direction! Pop Gun UK | @mrbootle
User story mapping
Let’s create a map!
1. Backbone
Morning ritual from when the
alarm goes off to getting to work
Get Direction! Pop Gun UK | @mrbootle
Turn off
alarm
Get Direction! Pop Gun UK | @mrbootle
Go to loo Brush teeth Get dressed
Get Direction! Pop Gun UK | @mrbootle
Check phone
Turn off
alarm
Go to loo Brush teeth Get dressedCheck emails Pack bag Get bike
Check phone Check emails Pack bag Get bike
Get Direction! Pop Gun UK | @mrbootle
Say goodbye
to family
Start cycling Get to work
Get Direction! Pop Gun UK | @mrbootle
Turn off
alarm
Go to loo Brush teeth Get dressed Check phone Check emails Pack bag Get bike
Say goodbye
to family
Start cycling Get to work
Hit snooze Go to loo Wash face Base layer Messages Email replies Computer Shed Kids Security
Brush teeth Cycling shorts Clash of Clans Facebook Water Helmet Wife Lock bike
Top Layers Bike gear Lights Locker
Neck roll
Showering
bits
Camera Shower
Change of
clothes
Water
bottle
2. Big picture
Get Direction! Pop Gun UK | @mrbootle
Turn off
alarm
Go to loo Brush teeth Get dressed Check phone Check emails Pack bag Get bike
Say goodbye
to family
Start cycling Get to work
Hit snooze Go to loo Wash face Base layer Messages Email replies Computer Shed Kids Security
Brush teeth Cycling shorts Clash of Clans Facebook Water Helmet Wife Lock bike
Top Layers Bike gear Lights Locker
Neck roll
Showering
bits
Camera Shower
Change of
clothes
Water
bottle
Waking Getting clean Dressing Preparation Commute Get to work
Get Direction! Pop Gun UK | @mrbootle
Turn off
alarm
Go to loo Brush teeth Get dressed Check phone Check emails Pack bag Get bike
Say goodbye
to family
Start cycling Get to work
Hit snooze Go to loo Wash face Base layer Messages Email replies Computer Shed Kids Security
Brush teeth Cycling shorts Clash of Clans Facebook Water Helmet Wife Lock bike
Top Layers Bike gear Lights Locker
Nick roll
Showering
bits
Camera Shower
Change of
clothes
Water
bottle
Waking Getting clean Dressing Preparation Commute Get to work
Backbone
Tasks
Activities
Turn off
alarm
Go to loo Brush teeth Get dressed Check phone Check emails Pack bag Get bike
Say goodbye
to family
Start cycling Get to work
Hit snooze Go to loo Brush teeth Base layer Messages Email replies Computer
Shed
Kids Security
Shave
Cycling
shorts
Clash of
Clans
Facebook Water
Helmet
Wife Lock bike
Top Layers
Bike gear
Lights
Locker
Nick roll
Showeri
ng bits
Shower
Change of
clothes
Waking Getting clean Dressing Preparation Commute Get to work
Public
transport
Bus
Train
Work
clothes
Shower
Wash face
Wash
Get Direction! Pop Gun UK | @mrbootle
Get Direction! Pop Gun UK | @mrbootle
Get Direction! Pop Gun UK | @mrbootle
Get Direction! Pop Gun UK | @mrbootle
Get Direction! Pop Gun UK | @mrbootle
Get Direction! Pop Gun UK | @mrbootle
User story mapping
1. Backbone
2. Big picture
3. Explore
4. Slice
Get Direction! Pop Gun UK | @mrbootle
Thank you 🙏
Questions? 🙋
Jason Bootle
@mrbootle
popgunuk.com
mrbootle.com
Get Direction! Pop Gun UK | @mrbootle

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Get direction! – How story mapping helps everyone (fast track version)

  • 1. Get Direction! How Story mapping helps everyone (Fast track version) Jason Bootle @mrbootle popgunuk.com Get Direction! Pop Gun UK | @mrbootle
  • 2. Hello! Let me tell you a story Get Direction! Pop Gun UK | @mrbootle
  • 3. Hello! Let me tell you a story Get Direction! Pop Gun UK | @mrbootle
  • 4. Hello! Let me tell you a story Get Direction! Pop Gun UK | @mrbootle
  • 5. Stories are brilliant • emotions • memorable • sharable • collaborative Get Direction! Pop Gun UK | @mrbootle
  • 6. Maps help you understand: • present • past • future • information Get Direction! Pop Gun UK | @mrbootle
  • 7. Get Direction! Pop Gun UK | @mrbootle
  • 8. Get Direction! Pop Gun UK | @mrbootle
  • 9. Get Direction! Pop Gun UK | @mrbootle
  • 10. Get Direction! Pop Gun UK | @mrbootle
  • 11. Get Direction! Pop Gun UK | @mrbootle
  • 12. Facilitate conversations to achieve shared understanding Get Direction! Pop Gun UK | @mrbootle
  • 13. Shared documentation does not mean Shared understanding Get Direction! Pop Gun UK | @mrbootle
  • 14. Get Direction! Pop Gun UK | @mrbootle 😱 Words and pictures help build shared understanding 👍😜✊ 👏
  • 15. User story mapping Helps you achieve • (holistic) vision of the thing • roadmap for future iterations • backlog • prioritisation • highlight pains and opportunities • user research and design Get Direction! Pop Gun UK | @mrbootle
  • 16. Get Direction! Pop Gun UK | @mrbootle
  • 17. Get Direction! Pop Gun UK | @mrbootle Backbone Tasks Activities
  • 18. User story mapping Let’s create a map! 1. Backbone 2. Big picture 3. Explore 4. Slice Get Direction! Pop Gun UK | @mrbootle
  • 19. User story mapping Before you start! • Value proposition • Vision and goal • Personas or proto-personas • Hypothesis Get Direction! Pop Gun UK | @mrbootle
  • 20. User story mapping Let’s create a map! 1. Backbone Morning ritual from when the alarm goes off to getting to work Get Direction! Pop Gun UK | @mrbootle
  • 21. Turn off alarm Get Direction! Pop Gun UK | @mrbootle Go to loo Brush teeth Get dressed
  • 22. Get Direction! Pop Gun UK | @mrbootle Check phone Turn off alarm Go to loo Brush teeth Get dressedCheck emails Pack bag Get bike
  • 23. Check phone Check emails Pack bag Get bike Get Direction! Pop Gun UK | @mrbootle Say goodbye to family Start cycling Get to work
  • 24. Get Direction! Pop Gun UK | @mrbootle Turn off alarm Go to loo Brush teeth Get dressed Check phone Check emails Pack bag Get bike Say goodbye to family Start cycling Get to work Hit snooze Go to loo Wash face Base layer Messages Email replies Computer Shed Kids Security Brush teeth Cycling shorts Clash of Clans Facebook Water Helmet Wife Lock bike Top Layers Bike gear Lights Locker Neck roll Showering bits Camera Shower Change of clothes Water bottle 2. Big picture
  • 25. Get Direction! Pop Gun UK | @mrbootle Turn off alarm Go to loo Brush teeth Get dressed Check phone Check emails Pack bag Get bike Say goodbye to family Start cycling Get to work Hit snooze Go to loo Wash face Base layer Messages Email replies Computer Shed Kids Security Brush teeth Cycling shorts Clash of Clans Facebook Water Helmet Wife Lock bike Top Layers Bike gear Lights Locker Neck roll Showering bits Camera Shower Change of clothes Water bottle Waking Getting clean Dressing Preparation Commute Get to work
  • 26. Get Direction! Pop Gun UK | @mrbootle Turn off alarm Go to loo Brush teeth Get dressed Check phone Check emails Pack bag Get bike Say goodbye to family Start cycling Get to work Hit snooze Go to loo Wash face Base layer Messages Email replies Computer Shed Kids Security Brush teeth Cycling shorts Clash of Clans Facebook Water Helmet Wife Lock bike Top Layers Bike gear Lights Locker Nick roll Showering bits Camera Shower Change of clothes Water bottle Waking Getting clean Dressing Preparation Commute Get to work Backbone Tasks Activities
  • 27. Turn off alarm Go to loo Brush teeth Get dressed Check phone Check emails Pack bag Get bike Say goodbye to family Start cycling Get to work Hit snooze Go to loo Brush teeth Base layer Messages Email replies Computer Shed Kids Security Shave Cycling shorts Clash of Clans Facebook Water Helmet Wife Lock bike Top Layers Bike gear Lights Locker Nick roll Showeri ng bits Shower Change of clothes Waking Getting clean Dressing Preparation Commute Get to work Public transport Bus Train Work clothes Shower Wash face Wash Get Direction! Pop Gun UK | @mrbootle
  • 28. Get Direction! Pop Gun UK | @mrbootle
  • 29. Get Direction! Pop Gun UK | @mrbootle
  • 30. Get Direction! Pop Gun UK | @mrbootle
  • 31. Get Direction! Pop Gun UK | @mrbootle
  • 32. Get Direction! Pop Gun UK | @mrbootle
  • 33. User story mapping 1. Backbone 2. Big picture 3. Explore 4. Slice Get Direction! Pop Gun UK | @mrbootle
  • 34. Thank you 🙏 Questions? 🙋 Jason Bootle @mrbootle popgunuk.com mrbootle.com Get Direction! Pop Gun UK | @mrbootle