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A thousand
words
the viral power of the
image in social media
Kathleen Holmlund - Digital Strategist
Twitter: @katholmlund
www.kathleenholmlund.com
Tuesday 9 April 13
photo sharing
Tuesday 9 April 13
First Photo Ever Taken
1826
Tuesday 9 April 13
Iconic Images Through Time
Some of the most memorable images in
history span the major accomplishments of
mankind, but also major disasters and
conflicts caused by mankind
Tuesday 9 April 13
Man on the Moon
Tuesday 9 April 13
Fall of the Berlin Wall
Tuesday 9 April 13
Tianamen Square
Tuesday 9 April 13
Afghan girl
Tuesday 9 April 13
we live in a cluttered world.
we live in an attention economy where
it is harder and harder to get the
attention of multi-device consumers.
how can we better connect with our
audiences?
Tuesday 9 April 13
Source: Dan Zarella, Hubspot
the human brain processes images
60,000 times faster than text
user engagement with image & video
posts increased by 65% the first month
of Facebook Timeline for brands
publishers who post infographics show
12% more traffic growth than those
who don’t
Tuesday 9 April 13
Tuesday 9 April 13
Tuesday 9 April 13
Four more years
Most retweeted and shared image ever
Tuesday 9 April 13
Texts from Hillary
Image takes on life of its own
Tuesday 9 April 13
Tells a story
Tuesday 9 April 13
10 Tips For Your
Business
Tuesday 9 April 13
1. Snap away
Tuesday 9 April 13
2. Add text
Traffic was nightmare this morning in Belfast
Tuesday 9 April 13
3. Share from others
Tuesday 9 April 13
4. Have fans share
Tuesday 9 April 13
5. Use infographics
Tuesday 9 April 13
6. Present the facts
Tuesday 9 April 13
7. Use quotes
Tuesday 9 April 13
8. Use humour
Tuesday 9 April 13
9. Bring us behind the scenes
Tuesday 9 April 13
10. Make the most of your profiles
Use the ultimate social media image sizing cheat sheet
Tuesday 9 April 13
Thank you
&
get snapping!
Tuesday 9 April 13

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The Viral Power of Images in Social Media