Presentation on BMW.
Group number: 02.
Group Name: Pioneer.
Course: Operations Management.
Dept. of Human Resource Management.
Jatiya Kabi Kazi Nazrul Islam University, Bangladesh.
Presentation on BMW.
Group number: 02.
Group Name: Pioneer.
Course: Operations Management.
Dept. of Human Resource Management.
Jatiya Kabi Kazi Nazrul Islam University, Bangladesh.
1. Toyota Product strategy
2.About Toyota
3.History
4.Toyota's Global Business
5.Product Strategy
6. Product Differentiation
7. Market Segmentation
8. Total Market Segmentation
9.Product mix& product line
10.Product mix& product line
11.Product mix& product line
12.Price
13.Place
14.Promotion
15.Promotion
16.Questions?
17.Case study question 1
18.Case study question 1
19.Case study question 2
20. Summary
21. Disclaimer
Market Segmentation and Targeting with BMWPankaj Chauhan
BMW is one of the best Luxury car Brand available throughout the globe. BMW target only selective segments. This PPT is about different types of Segments available in a genrel market and how BMW has target few of them
Please visit here for voice over presentation https://www.youtube.com/watch?v=_Ha614-Daug
Disclaimer: Lot of material is taken up from Internet. I was not able to give acknowledgment as i lost the track of sources. In case any copyright material used please let me know. Thank You
its all about about mercedes and its introduction and the marketing policies adopted, cocept of marketing mix, adopted by mercedes,product, promotion, price, place, process, people, physical evidence
Germany PestleIntroductionThe republic of Germany contains six.docxshericehewat
Germany Pestle
Introduction
The republic of Germany contains sixteen states that cover a three hundred and fifty-seven thousand and twenty-one square kilometers. The country has a population of eighty-one million eight hundred people. It is among the highest populated countries in Europe. It is also among the leading countries in terms of technology. Germany is the fourth largest in economic sector in the world. It is the second biggest exporter of good to other countries and is the third largest importer of goods from other counties therefore it is doing well all round in terms of economic growth in the world.
Political factors
Germany is republic that has it is democracy that whose political systems functions using a system called Grundgesetz. This system was published in the year nineteen ninety-four in the constitutional documentary. The country contains two parties that have existed since they gained democracy, they include, social democratic party and the Christian democratic union. They have helped in making the government into place and moving agendas that have enabled to maintain the stability of the country.
A global corruption indexes
Through the transparency test that was done Germany scored eighty points against hundred points that were reported by Transparency International on corruption perceptions index. Since nineteen ninety-five until two thousand and eight corruption index in Germany had averaged to seventy-nine point three five points whereas in nineteen ninety-six it was recorded as low as seventy-three points (Farooq, 2019).
A human right index
Human rights in Germany have high rights of protection since they are contained in the constitution and human right document.
Economic factors
As stated earlier Germany is among the leading countries that have a good economic structure whereby they enjoy position four when they are ranked in terms of economy. When the gross domestic product was focused in the year 2019 was set up to four points two trillion dollars that shows that the country is well equipped in economic growth. Nevertheless, there was a decline in the gross domestic product in the year 2018, this lead to slow industrial development in the country. Germany has a low unemployment rate which posts of three-point two percent of the huge population of the country.
Germany has an economy which is mixed up regarding being the top exporter in the world in the budget surplus. Despite, the country has suffered on the refugee crisis this has led to the decline of growth in the industries but since it has a good foundation of economy growth cannot be stopped. Germany has a small quantity of raw materials in their industrial section mostly it imports it is raw materials for manufacturing of products. Potash and lignite are the main sources of electric energy in Germany (Germany - Hofstede Insights., 2019). It is the main manufacturer of Mercedes Benz, BMW.T-Mobile they among the most regarded machines that are used in the wo ...
1. Toyota Product strategy
2.About Toyota
3.History
4.Toyota's Global Business
5.Product Strategy
6. Product Differentiation
7. Market Segmentation
8. Total Market Segmentation
9.Product mix& product line
10.Product mix& product line
11.Product mix& product line
12.Price
13.Place
14.Promotion
15.Promotion
16.Questions?
17.Case study question 1
18.Case study question 1
19.Case study question 2
20. Summary
21. Disclaimer
Market Segmentation and Targeting with BMWPankaj Chauhan
BMW is one of the best Luxury car Brand available throughout the globe. BMW target only selective segments. This PPT is about different types of Segments available in a genrel market and how BMW has target few of them
Please visit here for voice over presentation https://www.youtube.com/watch?v=_Ha614-Daug
Disclaimer: Lot of material is taken up from Internet. I was not able to give acknowledgment as i lost the track of sources. In case any copyright material used please let me know. Thank You
its all about about mercedes and its introduction and the marketing policies adopted, cocept of marketing mix, adopted by mercedes,product, promotion, price, place, process, people, physical evidence
Germany PestleIntroductionThe republic of Germany contains six.docxshericehewat
Germany Pestle
Introduction
The republic of Germany contains sixteen states that cover a three hundred and fifty-seven thousand and twenty-one square kilometers. The country has a population of eighty-one million eight hundred people. It is among the highest populated countries in Europe. It is also among the leading countries in terms of technology. Germany is the fourth largest in economic sector in the world. It is the second biggest exporter of good to other countries and is the third largest importer of goods from other counties therefore it is doing well all round in terms of economic growth in the world.
Political factors
Germany is republic that has it is democracy that whose political systems functions using a system called Grundgesetz. This system was published in the year nineteen ninety-four in the constitutional documentary. The country contains two parties that have existed since they gained democracy, they include, social democratic party and the Christian democratic union. They have helped in making the government into place and moving agendas that have enabled to maintain the stability of the country.
A global corruption indexes
Through the transparency test that was done Germany scored eighty points against hundred points that were reported by Transparency International on corruption perceptions index. Since nineteen ninety-five until two thousand and eight corruption index in Germany had averaged to seventy-nine point three five points whereas in nineteen ninety-six it was recorded as low as seventy-three points (Farooq, 2019).
A human right index
Human rights in Germany have high rights of protection since they are contained in the constitution and human right document.
Economic factors
As stated earlier Germany is among the leading countries that have a good economic structure whereby they enjoy position four when they are ranked in terms of economy. When the gross domestic product was focused in the year 2019 was set up to four points two trillion dollars that shows that the country is well equipped in economic growth. Nevertheless, there was a decline in the gross domestic product in the year 2018, this lead to slow industrial development in the country. Germany has a low unemployment rate which posts of three-point two percent of the huge population of the country.
Germany has an economy which is mixed up regarding being the top exporter in the world in the budget surplus. Despite, the country has suffered on the refugee crisis this has led to the decline of growth in the industries but since it has a good foundation of economy growth cannot be stopped. Germany has a small quantity of raw materials in their industrial section mostly it imports it is raw materials for manufacturing of products. Potash and lignite are the main sources of electric energy in Germany (Germany - Hofstede Insights., 2019). It is the main manufacturer of Mercedes Benz, BMW.T-Mobile they among the most regarded machines that are used in the wo ...
This ppt describes about Global business aspects of Germany. Covers socio-culture aspects, legal framework and economic paradigms of Germany. Presented by Sonam, Shounak, Sunita and Sumit as part of their academic curricula and assessment. All are students of SIMS, Pune PGADM 2018-19 batch.
This is 2nd part of PPT. This covers Political climates, technology levels, WTO & Germany relations, Foreign relations of Germany. Presented by Sonam, Shounak, Sunita and Sumit as part of their academic curricula and assessment. All are students of SIMS, Pune PGADM 2018-19 batch.
Macro Economics- Group Presentation for Germany BethanyAline
Using research, basic comparative analysis, data organization and application of economic information to make an informed assessment of an economic climate outside of the United States.
How to create Sustainable, Smart, and Inclusive Germany
Smart Cities > Smart States > Smart Nation > Smart Connected Europe
Is the Federal Republics of Germany ready for the breakthrough to the future - the Fourth Industrial Revolution ?
I-GERMANY: INTELLIGENT GROWTH STRATEGY for SMART EUROPE DEVELOPMENT
BDI - The Federation of German Industries (English Presentation)BDI
The Federation of German Industries (BDI) is an association of associations. As stipulated in the BDI’s statutes, membership is confined to “industrial sector associations and working groups acting as umbrella organizations to represent entire industrial groups within the territory of the Federal Republic of Germany”.
With these 21 Interesting Germany Facts, you'll have information which you can test your friends with. You may even know most of these bite size German facts but you may not ... either way I hope you find them of interest. Having spend time learning a foreign language, I do wish I had taken the time to learn more about the country first as I feel sure this would have helped keep the interest more.
While studying abroad in Prague, Spain was going through an economic "crisis" and the EU called for a bailout. This presentation talks about how the media covers Spain's failing economy.
Country Overview When outsiders think of Europe they do no.docxvoversbyobersby
Country Overview
When outsiders think of Europe they do not immediately focus on Germany, it is often overlooked from the rest of the EU. They immediately focus on its best known characteristics such as beer, dirndls and famous schnitzels or their negative characteristics such as their disastrous past events. In reality, Germany is the most notable due to its intense and successful reconstruction and recovery after both world wars.
Germany is a country that has gone through turmoil in the past but it has proven itself to be one of the most successful countries in Europe. It is highly developed and has the largest national economy in Europe and fourth best in the world. With a very open minded chancellor, Angela Merkel has changed the politics of Germany and the way it is perceived. Merkel follows humanism and internationalism tenets and it has reflected on the german people. Germany has followed a conservative spectrum for decades and in just recent years it has quickly changed. Politics and the way citizens perceive notions has taken a more hospitable and generous approach.
The U.S. is a traditional close ally to Germany due to the support of the states with not only Germany’s but Europe’s reconstruction after WWII. The good relations between these two countries has allowed for Germany to become the largest trading partner for the U.S. in Europe. Relations improved once President Obama became president in 2009, Merkel and Obama worked harmoniously to solve issues and became really good friends. Just two years ago Germany was the U.S. closest ally and now relations between the two countries has strained. President Trump has caused tension between both countries due to his constant attacks over trade and NATO disputes against Germany. Although there has been higher tariffs imposed on some products by the U.S., this has not slowed down trade traffic between both countries. Germany is still open to international trade and foreign direct investment that will help drive the economy.
Culture
Germany’s culture has been shaped by historical and intellectual events that occured in the past and it is widely known as the “land of poets and philosophers” (German Culture, 2019). They are home to philosophers such as Immanuel Kant and well-known physicist Albert Einstein. Other famous names include some of the best composers for classical music such as, Bach, Beethoven, Handel and Schumann. The official religion is similar to the states, with it being a Christian dominant country.
Their culture compared to the U.S. is much more calmer and not as diverse. Germans are very reserved and like their peace and quiet. To keep the quiet, German cities implement “quiet hours” meaning cars are not able to drive past a certain speed limit and folks going out must be quiet to not disturb the peace. Americans are known for the complete opposite, they are known for being loud and obnoxious. Germans are very direct and like to.
2. PESTEL :: POLITICAL ANALYSIS German Empire was created in 1871 by Chancellor Otto von Bismark. History dates back to Holy German Empire (962 – 1806 AD). The Reichstag, or elected parliament, had only a limited role in the imperial government. January 14, 2010 2 PESTEL:DEUTSCHLAND
3. PESTEL :: POLITICAL ANALYSIS January 14, 2010 3 PESTEL:DEUTSCHLAND PESTEL :: POLITICAL ANALYSIS Post 1945: WW II Divided Germany in 2 parts : West Germany (Rich Germany) and East Germany (Poor Germany). Berlin: Capital of Germany was also divided in 2 parts by way of “Berlin Wall”.
4. January 14, 2010 PESTEL:DEUTSCHLAND 4 PESTEL :: POLITICAL ANALYSIS Location: Central EuropeArea: 357,104 Km²Inhabitants 2008: 82,2 MillionCapital City: BerlinState System: Democratic- Parliamentary Federal StateAdministration: 16 StatesTime Zone: Central European Time (CET)Currency: 1 Euro = 100 CentsGross National Income: EUR 2,529.78 BillionTelephone Country Code:+49Power Voltage: 230 V, 50 Hz
7. Federal: Bicameral With The Bundestag (Federal Assembly) And The Bundesrat (Federal Council)Both Responsible For National Laws, e.g.: Taxation
8. States (Laender): Own Constitutions, Governments And Parliaments - Running Of Own Facilities, e.g.: Education And Hospital
9.
10. January 14, 2010 PESTEL:DEUTSCHLAND 7 PESTEL :: POLITICAL ANALYSIS
11. PESTEL::Economical Largest Economy in Europe, Fourth Largest by Nominal GDP in the World Gross GDP = $ 3.673 Trillion, ~30% share to Industry. Nearly 40 Fortune 500 Companies are headquartered in Germany.
12. GDP Growth Rate : Germany & India :: A Comparison Source: World Bank Data Germany Has Been Experiencing A Strong Economic Recovery After A Prolonged Period Of Stagnation In The Early Years Of The Current Decade.
14. PESTEL:: SOCIAL ANALYSIS Established Comprehensive System Of Social Security HDI = 0.947 ( ) Index Based On Life Expectancy At Birth (Average Life Expectance = 77 years) Adult Literacy Rate Standard Of Living Population Density = 230 Per Km2 Per Capita $ 44,728(Source: WIKIPEDIA) January 14, 2010 PESTEL:DEUTSCHLAND 11
15. The 2007 Health Care Reforms Four Reforms Rolled Into One Introduction Of Health Insurance For All To Care Structures And Health Insurance Fund Reorganisation Reform Of Financing Structures Reform Of The Private Health Insurance January 14, 2010 PESTEL:DEUTSCHLAND 12 PESTEL:: SOCIAL ANALYSIS
23. PESTEL :: ENVIRONMENT Europe’s Largest & World’s 6th Largest Carbon Emitter. After Signing Kyoto Protocol, 22% Reduction In Carbon (Cox) Emissions. 39% Of Wind Energy Of World’s Requirement Committed To Use Renewable Energy Source In Future January 14, 2010 PESTEL:DEUTSCHLAND 15
25. PESTEL :: LEGAL SYSTEM Law Enforcing System Is Divided At 3 Levels: - Federal State & Local More Powers At State Level, Whereas Federal Police Intervene Only At National & International Level. The German Supreme Court, Namely The Federal Constitutional Court Monitors Maintenance Of These Rights And The Preservation Of Justice. January 14, 2010 PESTEL:DEUTSCHLAND 17
26. Historically speaking, German law in part goes back to Roman law and in part dates back to numerous other legal sources in the various German regions. The Administration Of Justice Is Divided Into Five Branches: Ordinary, Labor, Administrative, Social And Financial Courts. In Surveys On Political And Legal Stability, Foreign Investors Put Germany Second Only To Great Britain. This Legal Stability Attracts Foreign Companies And Is To The Benefit Of Investments And Entrepreneurial Activity In Germany. January 14, 2010 PESTEL:DEUTSCHLAND 18 PESTEL :: LEGAL SYSTEM
31. Europe’s Largest Engineering Conglomerate. Headquarters in Berlin & Munich. Original Business known as German Electrical-equipment Manufacturer. 1847 – Founded In Berlin, Under The Name Siemens & Halske, To Build Telegraph Installations By Werner Von Siemens & His 3 Brothers. Expansion To Produce Dynamos, Cables, Telephones, Electric Power & Lighting 1903 – Transferred Its Power – Engineering Division To Siemens – SchuckertwekeGmbh 1932 – Siemens – ReinigerWerke AG Was Estblished To Produce Medical Equipment January 14, 2010 PESTEL:DEUTSCHLAND 23
32. Achievements: - 1848: First Long Distance Telegraph Line In Europe 1850: A Branch In London Started By Sir William Siemens. 1867: First Telegraph Line Between Calcutta & London. 1881: In Godalming, UK World’s First Street Electric Lighting Was Powered Using Siemens Ac Alternator 1885: Diversified In Electric Trains & Light Bulbs 1907: Ca 35,000 Employees And Siemens Became 7th Largest Company In Germany. January 14, 2010 PESTEL:DEUTSCHLAND 24
33. January 14, 2010 PESTEL:DEUTSCHLAND 25 Corporate Vision: - A World Of Proven Talent, Delivering Breakthrough Innovations, Giving Our Customers A Unique Competitive Edge, Enabling Societies To Master Their Most Vital Challenges And Creating Sustainable Value.
43. January 14, 2010 PESTEL:DEUTSCHLAND 35 Period: January 2009 to June 2009 Source: NSE SIEMENS V/S ABB :: Sectoral Revenues
44. January 14, 2010 PESTEL:DEUTSCHLAND 36 SIEMENS & United States of America: - Broad Presence In World’s Toughest Market Energy:: covering 1/3 of US electricity need per day HealthCare :: No. 1 application service provider, processing an average of 170 million transactions for 1000 customer daily. Industry :: Siemens processes 100 % of nation’s mail
55. January 14, 2010 PESTEL:DEUTSCHLAND 40 We View Corporate Responsibility As A Strategic, Management-driven Task That Integrates Our Business, Environmental And Citizenship Activities To Create Sustained Tangible And Intangible Value For Our Company And Our Stakeholders By Ethically Sound Means.
56.
57. In Fiscal 2008, Energy-efficient Products And Solutions In Our Environmental Portfolio Saved About 148 Million Tons Of Co2 For Our Customers...Which Equals The Total Co2 Emitted By New York, London And Hong Kong