OUR PRACTICE
WHO WE ARE?
Geran & Partners is rapidly developing external communications consulting practice. Founded
in 2011 it now operates all over Russia and through its partners’ network in 5 other countries.
Mission
To make our input in creating
attractive Russian investment
climate and enhancing further
cooperation between Russian and
foreign businesses
Our benefits
• Extensive experience in different
industries in Russia and overseas
• Professional team
• Regional presence all over Russia
and partnership network in the
world
03
mоb.: +7 (903) 151-62-64 office: +7 (499) 783-40-31
Anna Sverdlova
Managing Partner
© Geran & Partners. All rights reserved. 2015

CONTENT
SERVICES PROPOSAL
Section 2
Clients
16
Section 5
Appendix
20
Our projects
18
Why us?
Section 6
Section 1
05
Services &
Specialization
04
11
Our approach
Section 3
03
Who we are?
Our team
13
Section 4
Section 1
Part 2
mob.: +7 (903) 151-62-64 office: +7 (499) 783-40-31
Anna Sverdlova
Managing Partner

OUR SERVICES & SPECIALIZATION
SERVICES & SPECIALIZATION
0403
EVENTMANAGEMENT
REPRESENTATIVESESRVICES
05
External communications strategy
development, creating and
enhancing client’s positive image
PR COMMUNICATIONS
(Public Relations)
А
Outsourcing services to be
provided upon request
Legend:
А01
PR COMMUNICATIONS
02MARKETINGCOMMUNICATIONS
mob.: +7 (903) 151-62-64 office: +7 (499) 783-40-31
Anna Sverdlova
Managing Partner

0403
EVENTMANAGEMENT
REPRESENTATIVESERVICES
06
PRCOMMUNICATIONS
01
Comprehensive services in
corporate style development,
preparation of advertising
materials and commercials
MARKETING
COMMUNICATIONS
А
Legend:
А02
MARKETING
COMMUNICATIONS
mob.: +7 (903) 151-62-64 office: +7 (499) 783-40-31
Anna Sverdlova
Managing Partner

02
MARKETINGCOMMUNICATIONS
07
Organization of meetings of
different level and format – from
VIP meetings up to large scale
entertainment and business
events
EVENT
MANAGEMENT
А
Legend:
А03
EVENT
MANAGEMENT
PRCOMMUNICATIONS
01 04
mob.: +7 (903) 151-62-64 office: +7 (499) 783-40-31
Anna Sverdlova
Managing Partner

08
Representation of interests of
local and foreign companies in
Russia and overseas
REPRESENTATIVE
SERVICES
04
REPRESENTATIVE
SERVICES
03
02
MARKETINGCOMMUNICATIONS
PRCOMMUNICATIONS
01
mob.: +7 (903) 151-62-64 office: +7 (499) 783-40-31
Anna Sverdlova
Managing Partner

09
Geran & Partners specializes on providing services both in Russia and abroad in the following areas:
MAJOR AREAS OF SPECIALIZATION
I
Innovation
RE
Real Estate
FS
Financial
Services
GB
Green Building
NR
Natural
Resources
AD
Architectural
Design
mob.: +7 (903) 151-62-64 office: +7 (499) 783-40-31
Anna Sverdlova
Managing Partner

CONTENT
SERVICES PROPOSAL
Clients
16
Part 5
Appendix
20
Our projects
18
Why us?
Section 6
11
Our approach
10
05
Services &
Specialization
Section 2
03
Who we are?
Our team
13
Section 4
Section 1
Section 3
mob.: +7 (903) 151-62-64 office: +7 (499) 783-40-31
Anna Sverdlova
Managing Partner

11
OUR APPROACH
PROJECT APPROACH
Anna Sverdlova
Managing Partner
Our principles
Focus on results
Strong client relations
Individual solutions for
each client
We appreciate every single client
and do everything possible to help
you be successful. We treat your
business as our own.
“
”
mob.: +7 (903) 151-62-64 office: +7 (499) 783-40-31
Anna Sverdlova
Managing Partner

CONTENT
SERVICES PROPOSAL
Clients
16
Part 5
Appendix
20
Our projects
18
Why us?
Part 6
13
Our team
12
05
Services &
Specialization
Section 2
03
Who we are?
Our approach
11
Section 3
Section 1
Section 4
mob.: +7 (903) 151-62-64 office: +7 (499) 783-40-31
Anna Sverdlova
Managing Partner

OUR TEAM
13
PARTNERS
German Sverdlov
Partner
German has 5 years of professional experience in
major international consulting companies. By
specializing in financial sector, he participated in
execution of up to 10 successful consulting projects in
a number of organizations and companies, including
Russia’s leading financial institutions. German has
strong structuring and analytical skills. He also
specializes on data visualization and graphic materials
design.
Anna has more than 15 years of professional
experience in project management and external
communications. She worked for one major business
association which was followed by leading Italian bank
where she headed Public Relations Department. She
was responsible for media relations, cooperation with
business associations along with promoting social and
cultural initiatives all over Russia.
Managing Partner
Anna Sverdlova
mob.: +7 (903) 151-62-64 office: +7 (499) 783-40-31
Anna Sverdlova
Managing Partner

OUR TEAM
14
OUR TEAM
Timur Podzorov
Designer
Anton Sokolov
Photographer
Olesya Tsindeliani
Media Relations
(Southern & Ural Federal Districts)
Julia Mironova
Media Relations
(North-Western &
Northern Federal Districts
Dariya Androsova
Media Relations
(Моscow)
mob.: +7 (903) 151-62-64 office: +7 (499) 783-40-31
Anna Sverdlova
Managing Partner

CONTENT
SERVICES PROPOSAL
Our team
13
Section 4
Appendix
20
Our projects
18
Why us?
Section 6
16
Clients
15
05
Services &
Specialization
Section 2
03
Who we are?
Our approach
11
Section 3
Section 1
Section 5
mob.: +7 (903) 151-62-64 office: +7 (499) 783-40-31
Anna Sverdlova
Managing Partner

CLIENTS
16
CLIENTS OF OUR PARTNERS
REVENUES WORLDWIDE
15.3 bln. USD
NUMBER OF EMPLOYEES
14.9 ths. people
MARKET CAPITALIZATION
52 bln. USD
mob.: +7 (903) 151-62-64 office: +7 (499) 783-40-31
Anna Sverdlova
Managing Partner

CONTENT
SERVICES PROPOSAL
Our team
13
Section 4
Appendix
20
Our projects
16
Clients
Section 5
18
Why us?
17
05
Services &
Specialization
Section 2
03
Who we are?
Our approach
11
Section 3
Section 1
Section 6
mob.: +7 (903) 151-62-64 office: +7 (499) 783-40-31
Anna Sverdlova
Managing Partner

Why us?
18
OUR PRACTICE ADVANTAGES
Focus on priority areas
High qualification
Wide network of partners
Distance office
Our practice was formed by
professionals from PR and strategic
consulting fields in order to meet
growing demand for services in
reputation management for Russian and
international companies and also in
project management execution
• Best possible combination of price
and services quality
• External professional view on your
business activities and
communications development
International partners network (UK,
Germany, Holland, Sweden, USA) who
combine great experience and
impressive project portfolio with
extensive network of contacts
Consultants with outstanding
experience in emerging Russian market
mob.: +7 (903) 151-62-64 office: +7 (499) 783-40-31
Anna Sverdlova
Managing Partner

CONTENT
SERVICES PROPOSAL
Our team
13
Section 4
Section 6
18
Why us?
16
Clients
Section 5
20
Projects
19
05
Services &
Specialization
Section 2
03
Who we are?
Our approach
11
Section 3
Section 1
Appendix
mob.: +7 (903) 151-62-64 office: +7 (499) 783-40-31
Anna Sverdlova
Managing Partner

APPENDIX: OUR PROJECTS
20
SMP BANK
Annual Reports structure development, copywriting services provision
Conducted best practice analyses of major Russian financial
institutions on annual report preparation
Designed and structured Annual Reports for 2010 and 2011
Provided copywriting services
Project results:
PR
PR
Communications
mob.: +7 (903) 151-62-64 office: +7 (499) 783-40-31
Anna Sverdlova
Managing Partner

ПРИЛОЖЕНИЕ: НАШИ ПРОЕКТЫ
21
GORPROJECT
Internal corporate magazine development (“GORPROJECT Life”)
Organized series of interviews with Client’s management, designed
and validated internal corporate magazine concept
Organized and executed photo session with Client’s employees, its office and
executed projects in order to obtain visuals for corporate magazine
Designed and launched quarterly issued internal corporate magazine
“GORPROJECT Life”. Developed magazine’s complete visual style and
continues its issue execution
Project results:
МC
Marketing
Communications
mob.: +7 (903) 151-62-64 office: +7 (499) 783-40-31
Anna Sverdlova
Managing Partner

22
RUSSIA INNOVATION COLLABORATIVE
Representing interests of Russia Innovation Collaborative (RIC),
enhancing and developing its business contacts in Russia
Designed RIC corporate materials for presentations at business
meetings. Organized visits of RIC partners to Russia
Organized participation of RIC in Russian and international
conferences focused on innovations commercialization
Enhanced RIC cooperation with its partners (potential clients search,
meetings’ documentation preparation, meetings organization and coordination)
Represented RIC interests in business associations and on high-profile events
Project results:
RS
Representative
services
mob.: +7 (903) 151-62-64 office: +7 (499) 783-40-31
Anna Sverdlova
Managing Partner

23
NORILSK NICKEL
PR campaign support focused on minority stockholders relations
Developed key messages for communication with minority shareholders
Provided analysis and overview for international markets of nickel, palladium,
platinum and copper
Designed structure and content for special website developed for minority
stockholders; prepared articles for a number of corporate
publications, regional political, and business media
Project results:
PR
PR
Communications
mob.: +7 (903) 151-62-64 office: +7 (499) 783-40-31
Anna Sverdlova
Managing Partner

24
RANEPA ECONOMIC DEPARTMENT
(THE RUSSIAN PRESIDENTIAL ACADEMY OF NATIONAL ECONOMY AND
PUBLIC ADMINISTRATION)
Corporate style development, including advertising materials and
website
Organized three photo sessions with Academy students and models
to prepare visuals for marketing materials
Designed department booklet and brochure (A5 format) in Russian
and English
Designed and presented 8 versions of advertising modules. Prepared
department advertising posters
Developed department internet website
Project results:
МC
Marketing
Communications
mob.: +7 (903) 151-62-64 office: +7 (499) 783-40-31
Anna Sverdlova
Managing Partner

25
AS TECHNOLOGY
Corporate style development
Designed corporate logo
Prepared templates for corporate identity materials (letterheads,
disks, notebooks, etc.)
Designed corporate presentation template
Project results:
МC
Marketing
Communications
mob.: +7 (903) 151-62-64 office: +7 (499) 783-40-31
Anna Sverdlova
Managing Partner

26
TOP-40 RUSSIAN BANK
Corporate presentation development for one of the Bank’s subsidiaries
Assisted in presentation structure development
Presentation deck design and visualization
Project results:
МC
Marketing
Communications
mob.: +7 (903) 151-62-64 office: +7 (499) 783-40-31
Anna Sverdlova
Managing Partner

27
GREEN BUILDING COUNCIL in RUSSIA
PR Strategy development and implementation
Developed contacts with media market, 10-times increase in
quotation in federal and regional outlets
Published expert opinions
Designed Annual RuGBC Report in Russian and English. Services
included copywriting, green building market analyses, design
Project results:
PR
PR
Communications
mob.: +7 (903) 151-62-64 office: +7 (499) 783-40-31
Anna Sverdlova
Managing Partner

28
GORPROJECT
Corporate event organization (“Builder’s Day”)
Provided comprehensive services on cooperation with venue owner -
Radisson Royal Moscow (menu and drinks selection, technical
equipment, sound and lighting supervision)
Developed and coordinated event entertainment program
Selected and collaborated with actors, stylists, photographers, MC’s and DJ’s
Venue interior design (banners, flower compositions, menus, program)
Project results:
EM
Event
Management
mob.: +7 (903) 151-62-64 office: +7 (499) 783-40-31
Anna Sverdlova
Managing Partner

29
VIMPELCOM
Organization of corporate New Year party for VimpelCom
Venue search, selection and coordination (hotel)
Developed and realized event concept: “Breakfast at Tiffany’s”
Prepared, approved and implemented event entertainment program
Selection and collaboration with entertainment program participants
Project Results:
EM
Event
Management
mob.: +7 (903) 151-62-64 office: +7 (499) 783-40-31
Anna Sverdlova
Managing Partner

30
GORPROJECT
Corporate presentation development
Organized and executed photo session of projects designed by
GORPROJECT.
Prepared 4 design concepts of corporate presentation. Designed complete
presentation based on one of validated alternatives
Project results:
МC
Marketing
Communications
mob.: +7 (903) 151-62-64 office: +7 (499) 783-40-31
Anna Sverdlova
Managing Partner

31
AFS INTERCULTURA
Corporate website, magazine and advertising materials development
Designed 20-year anniversary logo, corporate brochure, folders and
information bulletin
Developed sponsor collaboration program (sponsorship packages,
sponsorship benefits development; designed corporate materials for
prospective clients)
Designed and developed corporate website
Project results:
МC
Marketing
Communications
mob.: +7 (903) 151-62-64 office: +7 (499) 783-40-31
Anna Sverdlova
Managing Partner

32
GREEN BUILDING COUNCIL, RUSSIA
Corporate magazine development (“RuGBC News”)
Developed design concept of RuGBC News magazine (structure, visual
concept, content)
Collected materials from magazine’s authors (selection and preparation of
success stories in green building)
Designed magazine content and commercial modules; provided
copywriting services
Cooperated with RuGBC advertising service
Project results:
МC
Marketing
Communications
mob.: +7 (903) 151-62-64 office: +7 (499) 783-40-31
Anna Sverdlova
Managing Partner

Anna Sverdlova
Managing Partner
Creativity Partnership Delivery
mоb.: +7 (903) 151-62-64
оffice: +7 (499) 783-40-31
Thank you!

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