GeoPatient provides a sales and marketing program to drive patients to practices for ZERONATM treatments. The program includes a website to connect patients to providers, an online portal with marketing and PR tools, and direct mail campaigns targeting pre-qualified households. Physicians can choose membership levels including Gold, which includes 4 direct mail campaigns per year, or Platinum, which includes 8 campaigns. The program aims to increase patient volume and revenues for members.

1. GeoPatient provides a proven sales and
marketing program that will supply all the tools
necessary to drive ZERONATM patients to your
practice.
1431 Greenway Drive , Suite 500 Irving, Texas 75038 Phone: 214-271-0033

2. KEY LAUNCH DATES
Accepting Applications – Today!
1431 Greenway Drive , Suite 500 Irving, Texas 75038 Phone: 214-271-0033

3. What are the Membership Benefits?
This website brings the patient population directly to the physician,
while educating them on the science behind the Zerona.
FindZerona.com Runs promotions, referral program, online scheduling/call center
and houses the Zerona Finder
A powerful online portal offering turnkey marketing,
promotion, and public relations tools.
GeoPatient Portal Physician Can choose to download prewritten Newspaper articles,
magazine articles ½ page, full-page, etc that can be used in the local
market.
Membership Plans
1431 Greenway Drive , Suite 500 Irving, Texas 75038 Phone: 214-271-0033

4. Explaining the Membership Benefits
Q: What is the Physical Q: What is the Q: What is the Direct Q: What does the Call Q: What are the
Profile? Patient email and Marketing Toolkit? Center do? benefits of being a Gold
referral campaign? or Platinum Member?
•The Physical Profile is a personal •If you are a web •Gold member physicians •When a patient fills out a •You have a complete web
space dedicated to your practice on complete, gold, or have 4 Direct Mail campaigns patient form on page dedicated to your
FindZerona.com platinum member your sent out yearly to 3000 Pre- FindZerona.com the practice, as well as a
•Patients can locate you by patients will receive qualified local households application is sent directly to call center with a live agent
proximity and contact you from the email campaigns. •Having this With the nearest physician through who facilitates directly with
site with your given information. Patients are driven to FindZerona.com doubles your the call center. Gold/Platinum the physician
refer family and friends success Rate members have Priority scheduler.
to Zerona benefiting •Platinum member physicians Placement. •You are apart of the Direct
themselves and your have 8 Direct mail campaigns Mail campaign, 3000 pre-
practice sent out yearly. qualified households are
•There are scheduled targeted, 4 campaigns per
email campaigns year for Gold, 8 campaigns for
promoting your personal per Platinum
practice, going out to •Toll free number goes to a
pre-qualified patient live agent in call center which
prospects will be sent to your office
scheduler
•Local PR Creative toolkit
customizes local news,
articles, posters, magazines all
to Advertise your practice
•Platinum members are
serviced with the Market Map
Index , a special designed
Data map system
1431 Greenway Drive , Suite 500 Irving, Texas 75038 Phone: 214-271-0033

5. MARKETING CAMPAIGNS
GeoPatient will deploy 6,000 direct mail pieces a quarter (3,000 for Gold Members) to
pre-qualified patient prospects in the local community directing them to
FindZerona.com and live Customer Support Agents who will drive them to schedule a
ZeronaTM consultation
PROMOTIONS TOOLKIT
Quickly and easily stock up on the latest
ZeronaTM promotional items such as in-office
posters, brochures, flyers, key chains, water
bottles, and more…….
1431 Greenway Drive , Suite 500 Irving, Texas 75038 Phone: 214-271-0033

6. REVENUE
Conservative Anticipated Best Case
Body Contouring Physician Revenue
$ Fee Per Patient $ 2,400 $ 2,400 $ 2,400
# of Patients per Month 6 12 20 Model
Annual Revenue $ 172,800 $ 345,600 $ 576,000
EXPENSES
SBMI Per Click Fee $ (57,024) $ (114,048) $ (190,080)
GEO Patient Expense (1,188) (11,988) (19,188)
Total Operating Expenses $ (58,212) $ (126,036) $ (209,268)
WEB BASIC GOLD PLATINUM Response Rate: Patients who
contact the customer support or
visit FindZerona.com
Annual Net Income $ 114,588 $ 219,564 $ 366,732
Conversion Rate: Patients who
Increase in Net Income From Conservative Case 191.6% 320.0% schedule a consultation with a
Zerona provider in their local
Return on Marketing Investment 96.45% 875.7% 1314.1% community
Scenario Based Response Rate
Probable Scenario Results on 3,000 Worst Case Probable Best Case
Household 0.25% 0.50% 0.75% 1.00% 1.25% 1.50% 1.75% 2.00%
5% 0 1 1 2 2 2 3 3
Prospects Mailed (1 Campaign): 3,000 10% 1 2 2 3 4 5 5 6
Worst Case
15% 1 2 3 5 6 7 8 9
20% 2 3 5 6 8 9 11 12
25% 2 4 6 8 9 11 13 15
Response Rate: 1% (30 Patients) 30% 2 5 7 9 11 14 16 18
35% 3 5 8 11 13 16 18 21
40% 3 6 9 12 15 18 21 24
Conversion Rate
Conversion Rate: 50% (15 Patients) 45%
50%
3
4
7
8
10
11
14
15
17
19
20
23
24
26
27
30
Probable
55% 4 8 12 17 21 25 29 33
60% 5 9 14 18 23 27 32 36
Revenue Generated: $36,000 65% 5 10 15 20 24 29 34 39
70% 5 11 16 21 26 32 37 42
75% 6 11 17 23 28 34 39 45
New Patients create value 80% 6 12 18 24 30 36 42 48
Best Case
85% 6 13 19 26 32 38 45 51
in other areas of the Practice too! 90% 7 14 20 27 34 41 47 54
95% 7 14 21 29 36 43 50 57
100% 8 15 23 30 38 45 53 60
1431 Greenway Drive , Suite 500 Irving, Texas 75038 Phone: 214-271-0033

7. Contact:
John Arnott
The Next Step: Sign UP
• Fill out the Application Form
• Include Credit Card Information
• Select A Plan
• Fax the Signed application to
801-912-4780
• We will start the process!
REMEMBER:
GEOPatient provides you a proven sales and marketing program that will supply you with all the tools necessary
to drive ZERONATM patients to your practice.
1431 Greenway Drive , Suite 500 Irving, Texas 75038 Phone: 214-271-0033