The document analyzes three genres used at a high school football game: the football game program, in-game advertisements, and the scoreboard. The football game program provides information about players, coaches, and statistics to fans and supporters of the team. In-game advertisements promote local businesses and products to generate revenue for the team. The scoreboard displays live game information like scores, timeouts, and down/yardage so fans and coaches can follow the action. Both the advertisements and scoreboard shape the football game experience, while the program informs fans without directly impacting the game. All three genres are considered social and cultural artifacts as they facilitate interaction around the football event and culture.