2. GENRE NEALE – “SYSTEMS OF EXPECTATION THAT CIRCULATE BETWEEN INDUSTRY, AUDIENCE AND TEXT” CAWELTI – CONVENTIONS AND INVENTIONS ALTMAN – NEAT WRAPPING ON THE SAME PRODUCT (THE TINSEL ARGUMENT) FEUER – THREE APPROACHES AESTHETHIC – GENRE AS FILM SHORTHAND RITUAL – CULTURAL SELF-EXPLORATION IDEOLOGICAL – GENRE FILMS AS CARRIERS OF DOMINANT IDEOLOGY WHICH APPROACH(ES) INFORMED YOUR APPROACH TO COURSEWORK?
3. Teen / horror conventions http://en.wikipedia.org/wiki/Teen_film#Codes_and_conventions http://en.wikipedia.org/wiki/Horror_film HOW HAVE YOU USED CONVENTIONS OF REAL MEDIA TEXTS IN YOUR COURSEWORK?
