Generation y
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This document discusses Generation Y, also known as Millennials, who are currently aged 19-28. It analyzes this generation's demographic, geographic, and psychographic characteristics to understand their behaviors. Specifically, it performs an STP analysis - segmenting, targeting, and positioning - to select Generation Y aged 18-28 as the target market. It positions LG's Cyon phone for this segment and outlines a marketing mix strategy using the 4 P's of Product, Price, Place, and Promotion.
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Generation y
This document discusses Generation Y, also known as Millennials, born between 1980-2000. It focuses on analyzing Generation Y as a target market for LG's new smartphone, the LG CYON CRYSTAL, which is priced at 18,900. The analysis covers demographic, geographic, and psychographic segmentation of Gen Y as well as their behaviors. It also maps the positioning of the LG CYON CRYSTAL compared to competitors and outlines the marketing mix strategy of product, price, place, and promotion for the new smartphone.
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Generation y
- 2. Generation Y (Why Generation) . – 19 – 28 Gen-Y
- 4. GENERATION Y
- 5. GENERATION Y Gen Y Extraordinary Generation Generation X, Gen X Gen Y
- 6. GENERATION Y
- 8. STP STP Analysis 1. Demographic 2. Geographic 3. Psychographic 4. Behavior
- 9. STP STP Analysis Target Market Selection 18-28
- 10. STP STP Analysis Positioning LG Cyon
- 11. Position Mapping
- 12. Marketing Mix 4P’s • Product : LG CYON CRYSTAL
- 13. • Price 18,900 • Place LG • Promotion