This document discusses Generation Y consumers. Some key points:
- Generation Y refers to those born between 1982-2000 who are currently between ages 2-20. They grew up with technology and are very comfortable with digital media.
- Generation Y is an important target market as they account for 16% of the population. They are trendsetters who influence other generations.
- Generation Y has different characteristics than older generations - they are more open-minded, value social media/networking, and expect brands to understand their preferences.
- LG analyzed Generation Y to develop their LG Cyon Crystal smartphone specifically for this demographic's tastes in terms of design, features, and marketing strategy.
Need more convenience, time conscious, right now! cultureFong Lingnoi
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This document discusses a target market, what consumers in that market buy, why they buy it, and who participates in the buying process. It focuses on defining the key aspects of a consumer market for a product or service.
This document discusses Generation Y consumers. Some key points:
- Generation Y refers to those born between 1982-2000 who are currently between ages 2-20. They grew up with technology and are very comfortable with digital media.
- Generation Y is an important target market as they account for 16% of the population. They are trendsetters who influence other generations.
- Generation Y has different characteristics than older generations - they are more open-minded, value social media/networking, and expect brands to understand their preferences.
- LG analyzed Generation Y to develop their LG Cyon Crystal smartphone specifically for this demographic's tastes in terms of design, features, and marketing strategy.
Need more convenience, time conscious, right now! cultureFong Lingnoi
Â
This document discusses a target market, what consumers in that market buy, why they buy it, and who participates in the buying process. It focuses on defining the key aspects of a consumer market for a product or service.
Need more convenience time conscious right now culture (1)Fong Lingnoi
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The document discusses room rates and amenities at The Zign Hotel. Rates are provided for several room types ranging from 3,680 to 23,350 per night. Amenities include reception, business center, parking, pools, fitness center and spa. The second page outlines membership levels at the hotel's clubs with various included benefits and rates.
This document discusses Generation Y, also known as Millennials, who are currently aged 19-28. It analyzes this generation's demographic, geographic, and psychographic characteristics to understand their behaviors. Specifically, it performs an STP analysis - segmenting, targeting, and positioning - to select Generation Y aged 18-28 as the target market. It positions LG's Cyon phone for this segment and outlines a marketing mix strategy using the 4 P's of Product, Price, Place, and Promotion.
This document discusses Generation Y, also known as Millennials, born between 1980-2000. It focuses on analyzing Generation Y as a target market for LG's new smartphone, the LG CYON CRYSTAL, which is priced at 18,900. The analysis covers demographic, geographic, and psychographic segmentation of Gen Y as well as their behaviors. It also maps the positioning of the LG CYON CRYSTAL compared to competitors and outlines the marketing mix strategy of product, price, place, and promotion for the new smartphone.
Need more convenience time conscious right now culture (1)Fong Lingnoi
Â
The document discusses room rates and amenities at The Zign Hotel. Rates are provided for several room types ranging from 3,680 to 23,350 per night. Amenities include reception, business center, parking, pools, fitness center and spa. The second page outlines membership levels at the hotel's clubs with various included benefits and rates.
This document discusses Generation Y, also known as Millennials, who are currently aged 19-28. It analyzes this generation's demographic, geographic, and psychographic characteristics to understand their behaviors. Specifically, it performs an STP analysis - segmenting, targeting, and positioning - to select Generation Y aged 18-28 as the target market. It positions LG's Cyon phone for this segment and outlines a marketing mix strategy using the 4 P's of Product, Price, Place, and Promotion.
This document discusses Generation Y, also known as Millennials, born between 1980-2000. It focuses on analyzing Generation Y as a target market for LG's new smartphone, the LG CYON CRYSTAL, which is priced at 18,900. The analysis covers demographic, geographic, and psychographic segmentation of Gen Y as well as their behaviors. It also maps the positioning of the LG CYON CRYSTAL compared to competitors and outlines the marketing mix strategy of product, price, place, and promotion for the new smartphone.
