V10data proposes creating an automotive data marketplace that brings together data from various sources in a centralized, standardized format. This would provide an easy one-stop-shop for automotive data buyers and generate new revenue streams for data vendors. Data vendors can sell their unique data fields and benefit from additional analytics and marketing services. Data buyers gain access to a complete set of automotive data in an accessible way to meet their needs. The marketplace aims to unlock value from automotive data and simplify how data is integrated and used across different systems and applications.

1. General High-Level Presentation

2. Why us ?
7/24/2013 V10data presentation 2
Link to Evolio.ca
DEALERS
• 1200+ dealer websites
across Canada
• Per month
• 25,000 phone + web
leads
• 1.4 M unique visitors
• 8 M page views
• 1.15% conversion rate
• 4.24 pages / visit
Link to Auto123.com
network (per month):
CONSUMERS
• 2.5 M unique visitors
• 17 M page views
• 40 M ad impressions
• A123 only
• 200 new articles
• 80,000 used car in
inventory
• Avg time spent on
site: 3.5 minutes
Terabytes of Data
• Original Automotive
content
• Car data sheets and
reviews
• Market data
(pricing, etc.)
• User habits and profiling

3. What’s the opportunity ?
• No one has access to all the pertinent centralised
automotive data
– Through the whole value chain : manufacturer -
retailer dealer - garages - experts - social
• Manufacturer data is a commodity
– Inaccessible (ex VIN)
– Many recopy it
– Everyone adds their own spin
– Marketing jargon increases the confusion
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4. What’s the opportunity ?
• Data is tailored for
car-geeks
– Incomprehensible to
the common person
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5. What’s the opportunity ?
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How much does my mom
understand when she
reads a car data sheet ?
• UX (User experience) is
mediocre at best
• Car show experience :
Multiple formats, one as
confusing as the next
• No standards

6. What’s the opportunity ?
• No centralised way to gather and rate social
automotive data
– From experts and users
• Pockets of initiatives where lay designers give input to
manufacturers
– Auto design crowdsourcing
• Mobile usage still in infancy
– No critical value apps yet
– Yet 10-15% of automotive information is consumed
through mobile devices
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7. How can we win the crowd ?
• By being a leader at
collecting,
standardizing,
syndicating,
enhancing
all available raw automotive data
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8. How can we win the crowd ?
• By delivering the data in simple and innovative
ways to streamline integration into diverse
systems and applications – multi-format,
multi-channel.
• By offering the platform to let data vendors
broker their information
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9. How can we win the crowd ?
By having a solution that is …
Easy
AccessibleComplete
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10. Like this
Easy
AccessibleComplete
7/24/2013 V10data presentation 10

12. Data-as-a-Service is
a marketplace
with a data vendor
and a data buyer

13. The Data Vendor

15. Finds the right place in
the marketplace,
sometimes in more
than one category

17. Sets up booth to sell his
unique fruits
Puts the right fruits in
the right standardised
bowls

18. Decides if each fruit is
free or paid (by call, by
subscription or by
bundle)
Decides the monthly
analytic package

20. Goes out into the
marketplace and
bundles his fruits with
other vendors and
social data

21. The Data Buyer

22. Walks into the very accessible
marketplace

24. Notices the vast number
of booths
Sees the tight security
and the monitoring
cameras

26. Consults the complete
data map
Sees the different data
point providers

28. Visits many different
vendors
Reads the standardized
descriptions of the
fields on the bowls

29. Some data he likes,
some others he doesn’t
find credible and some
others he doesn’t think
his readers will like
Chooses a mix of free
and paid data

31. Stops by the social data
area where users have
home-grown their own
data and contributed to
the marketplace
Decides which social
data is likely to please
his stakeholders and
puts them in his basket

33. Finds everything he
needed because of
the ease and the
vastness of choice
Brings all the data he
has selected to the
checkout

34. Pays V10data who,
in turn,
compensates the
selected data
vendors according to
the selected pay
plan : per-call,
subscription or
bundle

36. Carries the data
home to use for his
content and
stakeholders in V10-
labelled bags (called
APIs)

38. Cooks and transforms
the data with his
unique recipe
Presents the pertinent
data to his
stakeholders, to his
consumers, to his
advertisers in the
format they are
looking for

39. Shows where the data
came from and makes
sure each vendor is
properly recognised

40. 7/24/2013 V10data presentation 40
And everything tastes great !

41. The Automotive Data Marketplace

42. One stop shop Clear data map Standardized fields
and descriptions
Data-source
tagging
Translation tables Inter-vendor
marketing
Social data Backups with
SLA
Data security Monitoring Analytics E-commerce APIs
©2013
www.V10data.com

43. Your data will be
• Varied
• Qualified
• Fast
• Accessible
• Cost effective
• Compatible
• Technology
Agnostic
• On – demand
• Aggregated
• Standardised
• Streamlined
• Enhanced by others
• Tagged
• Secured
• Transacted
• Updated
7/24/2013 V10data presentation 43

44. A platform to unlock value
from automotive data
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45. With all the necessary services
for your customers’ benefit and
your new revenue streams
Easy. Complete. Accessible.
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46. How can we create the future together?
• Read our V10data API document
• Identify fields that can be placed in the
marketplace / platform
• Identify what can be free and what can be sold
• Identify important profile variables
• Partner with V10data
• Integrate on V10
…
• Acquire new revenue streams
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47. © 2013
Contact
Jean Fahmy
jean@v10data.com
+1.514.238.2666