General Presentation Gbmc (Eng)

GBMC
(Global Business & Management Consulting)

Philippe Huysveld
www.gbmc.biz

Content copyright 2011. Global Business & Management Consulting. All rights

! WELCOME TO Global Business &
Management Consulting !
Based in Paris area, we are a proactive Professional Service Provider and Consultancy specialized in
the following three DOMAINS:

• EU-Japan Business Consulting: we offer different kinds of professional services (ranging
from Market Research, Feasibility Study up to Office set up) targeted at Japanese companies
approaching the EU market as well as targeted at EU companies approaching Japan or doing
business with Japanese companies.

• Technical Markets & Strategy Consulting: we provide Business Planning & Strategy Making
Consulting services on B2B sales issues in Technical Markets, mainly targeted at Larger
Industrial groups in need for external advice and expertise. We also carry out Business Coaching
and Executive Coaching missions whenever requested.

• Interim-Change-Transition Management Consulting: we assist Large Organizations in
Change or in Transition, as well as provide Interim Management Services whenever needed.

At GBMC, we recognise that every client is different (size, background, business domains, corporate
culture ....) and we therefore tailor our services in order to best help you succeeding in your
challenges or overcoming your obstacles. We consider each project as unique and we strongly
believe in assisting our clients along every stage of the process.

" Good Services don't cost, they pay for themselves ! "


ABOUT Global Business & Management Consulting

 How do we work ?

We meet with you to assess your situation, your needs and your goals. We then create a
customised plan for every client, from a single individual to a full organisational team. At the
core of the action plan is your agenda, not ours. We are based in France but we cover Europe
& Japan and can work with you in French, English and Japanese. We do not believe in taking
business solutions off the shelf and know that a customised approach is needed to succeed.
One of our consultants is designated as the contact person on every assignment. When other
specialised skills are needed, we will access the required skill sets and source the best for
you.

 Try us for free

A tailored approach of consulting can start right now. At no cost to you, we offer a free half
hour of telephone coaching or consultation about your goals or your concerns, so you can
get to know us without charge or commitment. Contact us to book your consultation.

 Our Guarantee to You

At GBMC, we have confidence in the quality of our services and are committed to deliver on
the initially mutually agreed objectives. This is why we offer you the guarantee that you will
see the promissed results and, if you are not happy, we will continue to work with you at no
cost until these results are achieved.


ABOUT Global Business & Management Consulting (2)
A small company, GBMC provides a very personal, customer oriented, high quality service. We
value theory but our consultants are practitioners at heart: you will get practical solutions to real
issues. Senior Consultant, Founder and CEO, Philippe Huysveld, started his extensive Business
Development career in Japan in 1995, when joining the Belgian Electronics group BARCO's new
office in Tokyo. Using his double engineering and business background acquired in Brussels, he
developped his Technical B2B Sales & Marketing techniques in the very competitive & demanding
Japanese domestic market, where service requirement levels are the highest worldwide.

After a very successful start in Japan, Philippe went back to Europe in 1998 in order to join
PANASONIC's European HQs in London, as European Marketing Manager for a wide range of
Professional Products (Broadcast, CCTV, Professional Audio & Video, Display, Plasma screens,
Airconditioning & Medical). There, he acquired skills in Strategical Marketing, European Policy
Making & Coordination as well as Business Planning. In 2002, he joined a Japanese parts
manufacturer and worked at the London office as European General Manager responsible for the
European Mobile Phone and Automotive Market development.

In 2005, Philippe moved to Paris for the same parts supplier as Managing Director & President
for the European Semiconductor Business. There, he set up from scratch and ran the new
European office for 5 years, being the bridge between the HQ in Japan and its European
customers as well as being multilingual (6 languages, including Japanese).

Finally, Philippe Huysveld is a graduate of Brussels University (Engineering), holds a Master in
Foreign Trade (Brussels) as well as a MBA from Kyoto University (Japan) and has specialised
training in Transition Management and Public Relations. He is Member of Advantus Global,
Cognolink & Zintro’s Circle of Experts and is confident that GBMC will, within the limits of its
previously defined domains of expertise and business, fulfill your needs and provide the quality of
service, which you expect and deserve.


ABOUT Global Business & Management Consulting (3)
 What people say about us

« I have consulted Philippe Huysveld of GBMC for the following Japan-related business projects:
1) Search of European fashion brands & French made cosmetics goods (make-up, skin care,
fragrance) for a major Japanese listed on-line shopping company.
2) Market Survey and Search for Investment Opportunities in the Computer Game Industry, the
Food Processing Industry and the Game Betting Industry in Europe, for a major Japanese listed
M&A and Investment Group.
As a result, I very much enjoyed working with him and appreciated his methodology, insight,
organization, intellect and timely replies to my multiple queries. I would like to recommend this
smart and friendly consultant to anyone in need for guidance and advice. “
Kunihiko Uwabe
WEBB Consulting
Japan


Consult with GBMC and
get the EU - Japan Markets at your door’s threshold!

 Crisis solution or First help stop !

Whatever your most urgent requirements are, whatever the phase of your project, whatever the
size of your operations, GBMC provides your organization with punctual assistance as well as with
full scale solutions, helping you to export & launch your products or services overseas, assisting
you in finding new products for your local market or even helping you to set up operations
abroad. For both the Japanese market and Western European markets (France, Benelux, UK,
Germany), GBMC assists you on compliance with customs clearance, domestic distribution
knowledge, B2B market studies, market analysis, strategic planning and even office setting.

 Our Commitment

GBMC is dedicated to developing new international business and helping firms to penetrate both
Japanese and European markets. We assist our clients in improving working relationships in
multicultural environments and we are committed to provide you with the relevant amount of
consultancy, professional service, training & guidance along each project stage, whenever
needed or asked. Your project is unique to us and is our priority.

Please feel free to contact us at anytime for more details !


Get the EU - Japan Markets
at your door’s threshold! (2)
 Our Services
In terms of EU - Japan Consulting, our services consist in a mix of consultancy, foreign trade and
training/translation activities.

• Market Entry and Market Development Consultancy

We offer our clients Strategic Consultancy Services aimed at entering or developping the
European and Japanese Markets. These services include
 Market Research & Analysis

 B2B Prospection Services

 Strategical Marketing & Product Strategy

 Feasibility Studies (identify business opportunities in the markets

and evaluate potential of products, as well as viability of projects)
 Joint Venture Consultancy Services (identify potential partners for

collaboration or joint venture, draw up short list and carry out
interviews, negotiate collaboration agreements)
 Business Start up Consultancy Services (plan and implement entry strategy,

SWOT Analysis of the relevant industry, location and cost study)
 Subsidiary/Office set up in Japan or EU zone



Example of a Market Research & Analysis Project: for a Japanese Automotive parts supplier, carry
out an extensive search on the European Telematics/ITS market and more specifically on the
European GPS Market. Report includes: Market Definition & Size, EU Vision & Policy for ITS,
Market Players, Focus on the ETC and the Car Navigation (OEM & Aftermarket) Market Segments,
ITS Future.
Example of a B2B Prospection Mission: for a Japanese Healthcare device manufacturer, first carry
out an Analysis of the European Healthcare Market and then, after consulting with our client,
approach the selected healthcare distributors across Europe for product & business
presentations.
Example of a Feasibility Study Project: for the same Japanese Healthcare device manufacturer,
study and summarize the obstacles & required actions in order to introduce a new line of
healthcare products in Europe. Report includes: EU Medical Marking, TUF testing, pricing
structure & margin levels, key exhibitions in Europe, distribution network.

Example of a short-term Office Set up Mission (a few months): on behalf of a British
manufacturer, after an initial product training, carry out a Market Research in the field, in the
Kansai region (Osaka), assess the market potential for their product line and feasibility study of
investing in Japan, including office location search & office rental cost determination . Finally,
Preparation and Presentation to the Board of Directors of a Business Plan for the new office to be
opened.


• Foreign Trade Services

Administrative & Communication support
Customs Clearance & Logistics support
Professional Presence
Third Party Assistance
Exhibition/Event support
 preliminary organisation of the exhibition

 accompaniment in the exhibition

Example of Third Party Assistance: facilitate Effective and Efficient Communication
between buyer and seller by taking part in negotiations, teleconference or face-to-face
meetings. Help with technical or commercial proposals whenever requested.

• Training/Translation Services

Cross cultural training for European staff in Japanese companies
Cross cultural training for Japanese expatriates working in Europe
Training for European companies who have Japanese customers, clients or
partners
Translation & Interpreter services (Japanese – English)

We also provide other customized services in addition to those above,
depending on your requirements.


General Business & Management Consulting (1)
Consult with GBMC whenever your business needs a little kick !

Besides advising on Japan - EU business, GBMC also offers a full range of consultancy services
related to General Business and Management issues. Whatever your most urgent or critical
requirements are, we provide punctual assistance as well as full range consultancy to SMEs and
Large Corporations in need of neutral advice or external expertise.

 General Business Consulting

As the world of business moves faster and gets more competitive, it is difficult to keep up with both
the changes in your industry as well as the innovations in sales, marketing and management
strategies. Having a Business Coach or a Business Consultant is not a luxury you do not need, it is a
necessity your business must have.

• Business Coaching:

Business coaching does many of the same things as sport coaching, but in a way that is focused on
creating a succesful business. At GBMC, our role is to coach business owners to through guidance,
support, accountability and encouragement. We help our clients (in this case, typically SMEs) with
their sales, marketing, management, team building and so much more. We help them develop long-
term and short-term goals & strategies, as well as to improve their business in areas that might have
been overlooked. Finally , we will always tell you the truth, even if you don't want to hear it.


• Technical Markets & Strategy Consulting:

We usually provide the following Sales & Marketing consultancy services:

Market Research & Analysis
B2B Prospection
Feasibility Studies
Strategic Marketing
Business Planning
Product Strategy Making

especially to clients active in the following markets:

Automotive Market (ITS, Navigation, ETC, OEM, Aftermarket, Automotive parts
manufacturing)
Mobile Phone Market (GSM parts manufacturing)
Semiconductor Market (Back-end Testing)
Electronics Market
Professional AV Market (Broadcast, CCTV, Professional Audio & Video)
Display Market (Plasma screens, Video Projectors, Large Screen Displays, CUBE
Walls, Simulators)
Airconditioning Market (home use & business use)
Healthcare & Telemedicine Market



Example of a Market Research & Analysis Project: for a Medical AV equipment manufacturer,
Market Research on the European Welfare System and Medical Infrastructure. Report includes:
Healthcare Resources & Funding & Expenditure in Europe, Welfare & Private Insurance
Systems in Europe, Diagnostic Imaging Systems, Hospital Information Systems, Picture
Archiving & Communication Systems, Communication Infrastructure.
Example of a Product Strategy Project: for an Automotive parts manufacturer, carry out an
extensive search on the DAB Market in Europe and opportunities for DAB related parts. Report
includes: European DAB Market Status and Size, DAB coverage in Europe, Overview of DAB
in-car receivers including technical specifications & pricing levels, DAB related parts
Aftermarket, DAB related parts OEM Market including car makers positions on DAB, DAB
Future.
Example of a Strategic Marketing Project: for an Audio-Video manufacturer, advise on the
Marketing Strategy for a new line of Plasma Displays. Report includes: SWOT Analysis,
suggestions of promotion campaigns for the Consumer route, suggestions of promotion projects
targeted at rental companies, airports & large exhibitions for the Systems route, suggestions for
sales structure development & product merchandizing.
Example of a Business Planning Project: for a large Manufacturing group, advise on achieving
System Integration Business through System Airconditioning Business Development in the
Construction Industry.



 Management Consulting

By listening, by recording and analyzing corporate interactions carefully, GBMC helps its clients
succeeding in their strategical projects, overcoming their organizational challenges, as well as
improving their overall corporate performance. Key factors of efficient management are usually
internal communication , incentive management, as well as optimization of staff and corporate
interests. Our approach is pragmatic and aimed at delivering concrete & visible results in a worker-
friendly & team-building environment.

• Interim Management:

Through Interim missions of typically three to nine months, GBMC assists organisations trying to
implement a critical strategy or looking to plug a critical management gap. By doing this, we give you
instant access to an "all in one" project manager, consultant & senior executive, with a proven track
record matched to your needs. An organisation may choose to pursue the interim management route
because the role in question is not a permanent position or a permanent executive/manager cannot
be found fast enough. Whatever the reason, the major benefit are: speed of implementation,
qualified managers, results based, objectivity and focus on the assignment.


• Transition or Change Management:
Change is inevitable and is a constant opportunity to evolve the business. GBMC helps
organizations to re-invent themselves (in order to remain competitive) and to respond to change
in ways that create advantage, minimize risk & sustain performance. Communication & people
involvement are paramount. Resistance to change has to be decoded & managed by
professionals. Transition Managers are CXO-level executives and generalists equipped with a
methodology of Intervention and Change Management. They intervene in problematic situations
(conflict, crisis, restructuration or transformation) following a specific procedure and inducing
change.
Our Vision of Transition Management is based on Palo Alto's Systemic Approach applied to
Human Systems under constraint (the organization's hierarchy). That is, we carry out a screening
of the organization from a communication and interactions point of view. Our Transition
Managers are CXO-level executives and generalists equipped with a methodology of Intervention
and Change Management Process. We recommend the Transition Management Certification
delivered by "Transition & Changement" in Paris (
http://www.transition-et-changement.fr/#/nous-rejoindre/3213966 ).
Our professional Transition Managers intervene in problematic situations (conflict, crisis,
restructuration or transformation) following a specific procedure and inducing change. They are
experts of Regulation & Transformation Processes, committed to use all their management tools
& skills in order to help their clients and fulfill their mission. They fully respect client's
confidentiality, are supervised by peers (experienced Transition Managers) and have all
subscribed to a professional liability insurance.


• Transition or Change Management:

We see Transition Management as a true and honnest Partnership between an organization(the
client) and an external & independant professional Transition Manager. His mission includes the
following tasks:

 find out and clarify what the client really wants to achieve in order to finalize
a mission agreement based on measurable targets.
 analyze in depth the organization, or part of it, conducting a wide range of
Interviews, in order to identify the inner working rules at the root of the
problematic situation.
 summarize the research results in a report and produce a Diagnostic to be
submitted to the client for him to face his responsabilities
 present the client with a set of options and agree together about a
Strategical Action Plan aiming at unblocking the problematic situation.
 accompany the client in the execution of the agreed Strategical Action Plan.
By working with us, our clients are better able
to achieve their business goals !

Confidentiality, Customer Satisfaction & Professional Ethics
are 3 essentials which govern our work.


General Presentation Gbmc (Eng)

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