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NJ.com is a leading New Jersey-based website that reaches over 1.8 million unique visitors per month. It gathers data on users' zip codes, ages, and genders to target advertising. In January 2007, 52% of NJ.com users had geo-targeting cookies installed. The site attracts the most users from Essex, Middlesex, Union, and Hudson counties. The most popular sections are the home page, news, sports, and local sections. Advertisers can target ads based on user data, site content areas, geography, and themes.
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- 1. Integrated Print & Online Solutions
- 4. Audience Composition – By County January 2007 – Unique Users 1,860,590 Source: Advance Internet Monthly Statistics – January 2007 Essex 9.8% Middlesex 8.2% Union 7.7% Hudson 6.3% Bergen/Passaic 8.5% Mercer/Burlington 6.1% Somerset/Hunterdon 5.5% Monmouth/Ocean 9.1% Sussex/Warren 3.0% Other S. Jersey 6.8% Gloucester, Camden, Atlantic, Salem, Cape May And Cumberland Counties Morris 6.5%
- 5. Unique Users – By Section January 2007 Source: Advance Internet Inc. Monthly Statistics January 2007 Home Page Unique Page Users Views 576,668 3,232,906 News Section Unique Page Users Views 918,797 10,548,257 Sports Section Unique Page Users Views 647,515 34,823,510 Local Section Unique Page Users Views 271,062 12,670,540 Entertainment Section Unique Page Users Views 129,469 1,415,355 Living Section Unique Page Users Views 74,113 948,650
- 7. The Star-Ledger Online Reach your market by targeting your ads to Ledger pages on NJ.com, and/or use geo-targeting to reach a local audience. Target Your Market
- 8. Ad Units - Sizes & Examples Leaderboard (728 x 90) Small Tower (120 x 240) Skyscraper (160 x 600) Rectangle (300 x 250) Banner (468 x 60)