The GDPR (EU 2016/679) came into effect on May 25, 2018, replacing the previous Directive 95/46/EC to enhance personal data protection for individuals within the EU. It establishes rules for the processing of personal data and applies to all entities in EU member states, emphasizing transparency, security, and the rights of data subjects such as the right to information and the right to be forgotten. Organizations are required to implement robust data protection measures and appoint Data Protection Officers, while non-compliance may result in substantial fines.