The document discusses gender representation in various forms of media such as magazines, television shows, cartoons, movies and advertisements. It explores how gender roles are portrayed in mass media and how this influences gender identity and notions of body image. Specifically, it discusses how mass media socializes ideas about appropriate gender roles and stereotypes. The document also examines how media representation can impact gender equality and the use of language to describe people and objects in gendered terms. It argues that being aware of gender portrayals in media is important so that people are not passive consumers of potentially unhealthy representations of gender.

1. Gender in media, magazines, tv
shows, cartoons, movies and
advertisements
By
V. Renganayagi
2nd B.ed Physical science

2. Synopsis
• Introduction
• Gender roles in mass media
• Gender identity roles
• Positive notions of body and self
• Gender in media
• Gender equality and language
• Conclusion
• Reference

3. Introduction
To understand the representation of gender in various mass media. I
chose to explore gender in media because the subject interests me and
has caught my attention on more than one occasion. When reading the
text and taking notice in media I view, I become animated and
passionate about the subject and how much I abhor how gender is
depicted in the media and the influence it has on everyone, especially
children and young adults who are trying to find their way in this world
and discovering who they are.

4. Gender roles in mass media:
• Mass media is a communication that is to a large group, or groups, of
people in a short time this can be, some of the most popular forms of mass
media like
• Internet
• Radio
• Television
• Magazines
• Newspapers
• Gender is when women and men are socialized for their roles that their
cultures have prescribed them. Gender focuses on the socio cultural
elements of male and female

5. Gender stereotypes in mass media
The level of participation and influence of women in the media also has
implications for media content: female media professionals are more
likely to reflect other women’s needs and perspectives than their male
colleagues. It is important to acknowledge, however, that not all
women working in the media will be gender aware and prone to cover
women’s needs and perspectives; and it is not impossible for men to
effectively cover gender issues. Recent research from 18 disparate
countries shows that male and female journalists’ attitudes do not
differ significantly.

6. Gender identity roles:
Communication initiatives aimed at changing attitudes and behaviours
have increasingly been used in the health sector since the 1970s. Such
initiatives – including television and radio shows, theatre, informational
sessions and pamphlets – can and have affected social norms related to
gender roles, since gender norms are linked to all facets of health
behaviour.

7. Positive notions of body and self
men devalue non-ideal bodies and upvalue ideal bodies when they are
self-related, whereas women more rate in a fair-minded manner. Thus,
in contrast to women, an advantage for men may be that they are able
to self-enhance in the case of desirable bodies. This ability to self-
enhance regarding desirable features might be beneficial for men’s self-
worth and body satisfaction.
Gender in media:
Gender is when women and men are socialized for their roles that their
cultures have prescribed them. Gender focuses on the socio cultural
elements of male and female

8. Gender equality and language:
• If language informs how people think, then variations in the use of gender
in language, such as referring to objects as male or female, might account
for parallel differences in attitudes about gender equality.
Conclusion:
• It is important to be aware of how gender is portrayed in media, especially
as consumers, so we can stop being passive consumers and be active about
what is important instead of feeding into the unhealthy trap that is gender
in media.
References:
• Gender in media by Christie omodeo.
• Gender and media by suresh babu.

9. Thank you