Think Money Group relocated its Manchester office to a new site with limited parking. Of the 1,000 employees moving to the new site, 750 typically drove alone but there was parking for only 500. Think Money Group recruited Liftshare to address the parking shortage. Liftshare promoted carpooling and provided dedicated parking spots for carpoolers, which proved very popular. Over 270 employees began carpooling regularly, saving costs for both employees and the company while reducing environmental impact.
1. case study
ThinkMoneyGrouptookastrategicdecisiontorelocateitsManchesterofficestoonesitebasedatTraffordPark.
Thenewlocationhadlimitedon-siteparkingandtherewasasubstantialcosttoprovideadditionalrentedoverflow
parking.Ofthe1,000employeesrelocatingtothenewsite,750oftheseweretravellinginsingleoccupancyvehicles;
butthenewofficesonlyhadparkingfor500.
16. Liftshare business case study | Finance | Think Money Group www.liftshare.com/business
It was clear that action had to be taken and Think Money
Group recruited the services of Liftshare to provide a
solution to overcome the shortfall of parking spaces. Ian
Williams, the Liftshare Scheme Manager, recognised the
importance of ensuring a positive and well publicised scheme,
so undertook a number of activities to raise awareness and
generate interest. An ongoing competition seeing a prize draw
of 4 x £50 vouchers is drawn every month with the winners
promoted via e-mail, which in turn encourages further
membership growth.
Dedicated car-share spaces have proven to be one of
the strongest incentives and the best solution for Think
Money Group’s site. Initially 50 on site dedicated car-share
parking bays were made available for those who had
confirmed they were sharing. The parking bays are ideally
situated near the building and act as a constant promotional
tool for the Liftshare scheme. It has proven so popular that
the number of dedicated car-share parking bays has been
increased to 70.
www.thinkmoney.co.uk
business benefits
Manages demand for car parking spaces
– saving the business substantial costs
272 employees confirmed as sharing a regular journey
Enhances the business’s ethos of encouraging a
healthy and balanced lifestyle amongst staff
Enables employees to network, meet new
colleagues and make new friends
Preserves the business’s reputation, ensuring
growth as a sustainable business
Saves employees money – cost saving £134,166*
*12 month forecast
environmental impact
Encourages ‘green thinking’ amongst its workforce
Reduction in single occupancy vehicles on-site reducing carbon emissions, pollution and noise
Contributes towards environmental and sustainability targets
Saves 193.9 tonnes of CO2 emissions*
Miles saved through car-sharing 588,970 miles*
Think Money Group