Caitlin McConoughey is a project manager and communicator at GE who quickly adapted to the company's culture. Her role is to summarize the key tools and resources available to GE communicators to advance their skills and become leaders within the company. The communications capability guide provides a portal for self-assessment, learning plans, a learning library of resources from top schools and experts, and benchmarks progress. It aims to equip communicators with the essential skills and knowledge to rise to higher levels of leadership through accessible, cutting-edge training options.

1. Communications
Capability Guide
Caitlin
McConoughey

2. /
GE /
My role
- Project manager
- Communicator
Quickly adapted to GE culture

3. The Need

4. /
GE /
Three facts about GE
communications
40%
Work outside of
the Americas
800
GE
communicators
Report in to
3 or 4
different
functions

5. /
GE /
The essential tools to become a leader
"What do I need to go to the next level and be a leader in
this company?"
That is one of the first questions from young
communicators at GE, says Gary Sheffer, executive
director of communications and public affairs for the
corporation.

6. The Guide

7. /
GE /
Communications Portal
A
-
Dan Henson
Self-assessment
•Learning
plan
•Talk with
manager
Learning
Library
Results
• Crotonville
• Harvard
• NYU
• Page Society
• Experts

8. /
GE /
Media Relations
Proactively
influences
the perception
of the
company and
builds public
trust including
championing
reputational
risk issues
and
understanding
their impact
on business
success.
General Awareness
Applied Knowledge
Skilled
Expert
Strategist
Can articulate
the value of
corporate
reputation to
the
success of GE.
Identifies
reputational
issues
(such as
business and
social
influences) and
appropriate
groups in
general business
environment
and own
industry. Can
articulate the
concerns and
supporting
points.
Understands
how those
issues impact
own business
and industry.
Develops
integrated plan
of collected
risks/
opportunities
to determine and
influence the
stakeholders’
perception.
Maintains
relationships
with
high-level
industry
influencers.
Shares expertise
in reputational
risk management
with junior
staffers. Identifies
strategic
resources inside
of own business
and GE. Acts as
advisor to senior
level executives
on proactive and
reactive issues
management.
Initiates
relationships with
high-level
influencers to
protect current
and future
reputation of the
business. Leads
initiatives on
building
public trust.
Identifies
cutting-edge
resources
outside of own
business
or GE. Leads
process for
surfacing and
addressing
reputational issues
from a risk and
opportunities
standpoint.
2. Reputation/Issues Management
Writing sample

9. The Results

10. /
GE /
First Week
India & Hungary
100% of the Learning Library licenses
activated
Internal Benchmarking
Improved navigation & reporting
10 times the number of experts
External Benchmarking
75% less time
Cutting-edge content from external

11. /
GE /
Written up as industry best
practice