The document discusses plans by PT Gobel Dharma Sarana Karya (GDSK) to relaunch its brand with a new logo and visual identity aligned with its vision and values. It proposes developing a modern, sleek, and timeless new logo that represents GDSK's pride in the food and hospitality industry. The document outlines GDSK's new proposition as a 360-degree hospitality solution and its tone of voice, and discusses inspiring the new identity and developing guidelines for the logo, typeface, and color palette.