Overview of industry for Social & Online Gaming Summit from GDC 2010, San Francisco.

1. State of Social Gaming
Industry Overview Keynote at GDC 2010
Tuesday, March 9, 2010

2. The Big 3
• Zynga - Over 700 employees
• Playfish - Over 250 employees
• Playdom - Over 300 employees
Tuesday, March 9, 2010

3. Up & Comers
• Crowdstar
• RockYou
• Slide
Tuesday, March 9, 2010

4. Facebook’s Role
• Facebook now has over 400 million users
• Over 70% of these users are outside the
U.S. (140M), with Europe having the second
largest segment (130M).
• Thanks to Facebook Connect, the social
graph is available outside of facebook.com.
As a result, some other social networks will
adopt the Facebook platform.
Tuesday, March 9, 2010

5. Twitter
• Twitter, of course, is not a social game
platform. [See article notes]
Tuesday, March 9, 2010

6. Virtual Goods
• Virtual goods have taken a larger role in N.
American-developed social games.
Tuesday, March 9, 2010

7. Competition
• There are numerous new social gaming
competitors from various areas: social
widget devs, startups, traditional publishers,
casual game devs, etc.
Tuesday, March 9, 2010

8. Monetization
• PayPal is the dominant payment provider.
• Other payment methods include monile,
pre-paid cards (e.g., Zynga, Playfish, Playdom).
Tuesday, March 9, 2010