This innovation case study deck -- a project for the California College of the Arts MBA in Design Strategy's first semester Innovation Studio class (with Raffi Minasian) by Alex Rosandick, Chrissy Charlton, Allison Cooper and Dora Yang -- imagines a future national launch event for a program to address loneliness amongst American elders funded by insurance as a preventative therapy. Presentation graphic design by Alex Rosandick! For more information, check out the full case study at allisonmarie.co.

2. 2020 NATIONAL LAUNCH EVENT
● How We Got Here
● Why Gather Works
● Sustainability: Our Future

3. ETHEL

5. POPULATION INFO

12. BRAINSTORM Process
how to develop ideas

15. How do we bring elders to community?

16. com·mu·ni·ty(noun)
kəˈmyo͞onədē/
A group of interdependent organisms growing
or living together in a specified habitat.

17. MIND THE GAP

18. DONA:
“I don’t like doing things with people my own age
much… they’re boring!”

20. com·mu·ni·ty(noun)
kəˈmyo͞onədē/
A group of multi-generational organisms growing
and interacting together in a specified habitat.

21. SILVER SCOUTS

22. One dot SF map

25. AGESONG pix

27. OUR FINANCIAL MODEL
Funded exclusively by a consortium of health
insurance companies
$30,000,000 to date

28. Funding Model
Expensive treatments for loneliness-related health
conditions
Preventative measures (gather logo)

29. Stanford Medical Research:
Tracking Success
2017
50%
2018
70%
2019
80%
2020
85%

30. Estimated amount of health care costs averted
through preventative interventions for depression
alone: $106.9M to date

31. 2017-2020 SF dots popping to CA
20 homes (approximately 100 elders per Senior Living Facility) in California in 2018
80 homes in the Bay Area 2019
200 homes in California by 2020

32. Map of US

37. APPENDIX

41. Table A: Impact Summary

42. Cost of Operations: Categories

43. Cost of Operations: Growth
● 2017: $600,000 (funded from social venture startup accelerator / federal grants)
○ In 2017, it was just the four of us working on CCA campus ($500,000 for salaries and benefits based on
$100k salary and assuming benefits like PTO and healthcare plus taxes account for 1.25x base salary,
estimated $100,000 for supplies, travel and other expenses).
● 2018: $1,563,000 (funded through our $5M funding round A, closed in December 2017)
○ By 2018 we added another 4 team members (partner reps) and got subscriptions for office space at a
local coworking space ($1M for 8 FTE salaries and benefits, $63,000 for private office for 8 at WeWork
SF, estimated $500,000 for supplies, travel and other expenses).
● 2019: $2,936,836 (funded through our initial $5M funding round A, closed in December 2017)
○ By 2019 we added 6 more full-time staff and moved into our first office ($1.8M for total of 14 salaries plus
benefits, $136,836 for lease [assumes 150 sq ft/FTE at $5.43/sqft in SF for total 14 FTEs], estimated $1M
for supplies, travel and other expenses as travel is becoming more significant).
● 2020: $4,085,706 (funded through this $20M funding round B of funding for our national expansion!)
○ As of November 2020, we have 15 FTEs (in addition to our 4 cofounders) to support our growing network
($2.4M for total of 19 salaries plus benefits, $185,706 for lease [assumes 150 sq ft/FTE at $5.43/sqft in
SF for total 19 FTEs], estimated $1.5M for supplies, travel and other expenses). (In addition to salaries,
benefits and lease, our other overhead includes insurance and legal fees and other supplies (rough
estimate $500,000/year).)
● National Rollout Plan (Future)
○ The rest of the $20M national expansion funding will be used for the next three years of operations plus
the addition of 45 regional partner reps.

44. 2020 Staff Structure
● Leadership team: Cofounders/Executives Chrissy Charlton, Dora Yang, Alex Rosandick and Allison
Cooper
● Gather Board of Directors and Advisors — Includes our esteemed Innovation Studio professor —
our first advisor and honorary cofounder — Raffi Minasian, who was crucial for bringing our team’s
vision together. Also includes representatives from our investors, the arts community, the gerontology
research field and a few key senior home partner representatives from the Association of
Gather-Certified Partner Homes.
● Support staff (10) — Our support representatives ($80k/year/FTE + benefits) do periodic QA visits to
each partner as well as answer support calls/requests from the partners.
● Regional Partner Representatives (5, increasing to 50 in next three years national rollout plan)
— We currently have one Representative for each of our 5 regions in California, so to cover the other
90% of the country’s population we will need 45 more. This is the main piece (along with other partner
acquisition marketing costs) that required this latest round of funding for our national expansion plans,
as part of that plan we will be expanding over the next three years to 50 national regions.

45. “loneliness doesn't just affect how we live -- it can affect how long
we live.” A recent study shows that extreme loneliness
increases an older person's likelihood of premature death by
14 percent.

46. Senior Living Facilities: California
In California there are 1485 Assisted Living Facilities
The average cost is $3,750 per month

47. Partnership Structure
Gather fostered partnerships with the following programs because of the clear alignment between social
inclusion objectives as well at the depth and breadth of operation on both national and local levels:
● Stanford Center for Medical Research
● National and local Gerontology Associations
● Girl Scouts of America and local chapters
● Boy Scouts of America and local chapters
● Rotary Club
● Alzheimer’s Association

48. Fact: You will be OLD one day:)