GartnerBI SP Session: Harnessing Mobile Intelligence by Steve Reynolds
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This is President of the Mobile Data Association and CEO of TBS Mobility, Steve Reynold's paper on Harnessing Mobile Intelligence, as presented at Gartner BI & Analytics Summit in Barcelona (5th February 2013) in NeutrinoBI's Solution Provider Session. Many Thanks to TBS Mobility for agreeing to let us share this presentation.
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GartnerBI SP Session: Harnessing Mobile Intelligence by Steve Reynolds
- 1. Harnessing mobile intelligence Steve Reynolds CEO TBS Enterprise Mobility President Mobile Data Association
- 2. Agenda Smartphone and tablet trends The consumerisation effect Mobile intelligence case study Q&A
- 4. Two Megatrends – Smartphones and Tablets Smartphones 2011 2012 Worldwide smartphone shipments - 490m 720m Worldwide phone shipments - 1,540m 1,670m Worldwide PC shipments - 355m 350-360m 2.00 0.41 0.54 1.50 0.70 0.84 0.95 1.00 1.05 1.09 1.53 1.05 1.01 1.34 0.50 0.91 1.12 Smartphones 0.72 0.49 0.30 0.14 0.17 0.00 2008 2009 2010 2011 2012 2013 2014 2015 2016 Smartphones Non-smart phones Source: CCS Insight Mobile Phone Forecasts, September 2012
- 5. Two Megatrends – Smartphones and Tablets Tablets 2011 2012 Worldwide tablet shipments - 67m 108m Worldwide PC shipments - 355m 350-360m – Long term annual sales potential - 700-800m / year Tablets Installed Base – Long Term Potential Source: CCS Insight, Tablet Forecasts, July 2012
- 6. What proportion of the staff in your organisation works remotely at some point during the week? 0% 20% 40% 60% 80% 100% Australia Germany USA France UK More than 50% 25% to 50% 10% to 25% Fewer than 10% None Source: Quocirca The data sharing paradox – Sept 2011
- 7. What proportion of the staff in your organization works remotely at some point during the week? 0% 20% 40% 60% 80% 100% USA France UK Germany Australia Yes In some cases Never Don't know Source: Quocirca The data sharing paradox – Sept 2011
- 8. Mobile addresses businesses key issues How do we compete with lower cost operations ? How can we improve customer satisfaction and retention ? How can we empower our field staff ? How can we ensure a safe working practices? How can we ensure a consistent service delivery? How can we improve our return on sales ? How can we improve our service delivery and meet our SLA’s ? What innovations do we need to really differentiate ourselves ? How do we maximise and future proof our investment?
- 9. Case study – JCB TCH
- 10. Case study
- 11. JCB extending future mobile reach TaskMaster Enterprise mobility gateway Cloud Dealer Excel management CRM BI Dashboard spreadsheets system
- 12. JCB extending future mobile reach
- 13. Conclusion Smartphones and Tablets will become an intrinsic part of our work lives Mobile devices add an extra real time dimension to business analytics Mobile devices improve efficiencies and compliance Mobile drives business intelligence Real-time activity from the field Location data (GPS) adds a new dimension to BI M2M links give innovative business approach Big Data intelligence Cloud extends and connects into multiple data sources Mobile is the key to the efficient future of any business
- 14. Contact Steve@tbsmobility.com Web: tbsmobility.com