The document discusses how online engagement can increase revenue and customer retention. It recommends that companies set online channel objectives, review analytics data, listen to customers, prioritize high-impact areas, deploy targeted content gradually, and continually test and optimize. It also notes that the demands of online marketing have outpaced traditional website content management systems, and that true online engagement requires an integrated enterprise approach. The Squiz Suite is presented as a solution that combines contextual awareness with optimization, governance, usability, and interoperability across channels.