The document proposes updates to NASA's mobile app to improve the user experience. It identifies two potential user personas - Alex, a university student interested in learning more about NASA, and Victoria, a science reporter who wants to stay up-to-date on developments. Both users are frustrated by the app's lack of organization and search functionality. The document then outlines a user journey on the current app before reviewing inspirational apps and proposing goals like allowing users to create accounts to save and organize content as well as adding social sharing features.

1. NASA 2050
APP REVAMP
MARITZA GARCIA | DIG-180 | SPRING 2020

2. Educational application that shares
all the latest news from around the
National Aeronatics and Space
Administration.
Current app showcases recent
events in the aerospace community.
NASA 2050
The App

3. PERSONAS
POTENTIAL

4. Alex is a university student taking a
course in astronomy. He wants to dive
into NASA and learn more about the
organization and the news about the
new Artemis Program.
Although Alex is inspired by the
application and what it has to offer, he’s
discouraged by the lack of conversation
between users on the app. He wants a
way to communicate his thoughts on
new findings and images to others.
To learn more about NASA and
aerospace.
To find quick facts about topics in
the application to help with the
research report.
Biography
Alex Gallardo
AGE:
WORK:
FAMILY:
LOCATION:
ARCHETYPE:
19
Student
Single, Dependent
Covina, CA
The Explorer
Photo by Daniel Nieto from Pexels
Goals
Frustrations
Confusing UX while navigating for
information.
Lack of search bars for word
specific articles.
Personality
Intovert Extrovert
Sensing Intuition
Thinking Feeling
Judging Percieving
Motivations
Functionality
Convenience
Saves Time
Creativity

5. Victoria is a reporter for TIME maga-
zine’s Science section and has been
with them since 2018. She believes in
keeping up with all of NASA’s updates
and posts.
Although she is excited about the cur-
rent mobile application, Victoria is a bit
discouraged by the lack of organization
of the app and a lack of navigating
within different categories.
To stay up to date with develop-
ments and findings within the
community and those involved.
To have a custom profile saved for
friends and colleagues to see your
interests in the community.
Biography
Victoria Tanaka
AGE:
WORK:
FAMILY:
LOCATION:
ARCHETYPE:
25
Reporter
Single, not-married
Arcadia, CA
The Researcher
Goals
Frustrations
Lack of story bookmarks/
organization.
No emphasis on top stories or hot
topic articles on applications.
Personality
Intovert Extrovert
Sensing Intuition
Thinking Feeling
Judging Percieving
Motivations
Functionality
Convenience
Saves Time
Creativity
Photo by mentatdgt from Pexels

6. USER JOURNEY
FROM CURRENT APP

7. User Journey
Stages of
Journey
Opportunities
for Improvement
Mobile App
User Emotions
User wants to search
for specific image on
“images” tab among all
other saved images.
Lands on home page Lands on images tab Liked images feed. Instagram related saved
bookmarks feed.
User goes to images
tab and presses heart
(saved) images.
Favorited/saved
images can go under
user profile page.
Saved/liked images can
be saved/bookmarked
into a user-created
category for the user
themselves.
User struggles to find
specific image within
clutter of unsirted liked
images.
User finds image after scrolling for
about two minutes of searching.
They unsave the image and
bookmark it under a saved
category.

8. RESEARCH
RELATED APPS / INSPO

9. https://apps.apple.com/us/app/npr/id324906251
- NPR’s homepage begins with the
hottest/most recent news article of
the day.
Bottom menu w/icons + names:
- Topics tab is categorized through
text only. (does not distract users).
Settings:
- Settings tab for app usage is satis-
factory for user.
NPR
Pros

10. Instagram
https://apps.apple.com/us/app/instagram/id389801252
- Feed has button to save/bookmark
images/posts.
Personal profile:
- personalized settings, activity, and
saved posts can be located within
user’s profile on app.
- with login
Bookmarks/Saved Images:
- Bookmarked/saved images/posts
can be organized ot user’s
tastes/needs. personal hub.
Pros

11. Tumblr
https://apps.apple.com/us/app/tumblr/id305343404
- Tumblr has the capability to have
organization and categories.
- Featured categories or tags made
from users themselves. Users can
follow specific tags on a topic.
Pros

12. Modernize and create
individuality on app with
creation of user account with
function to have saved
photos/articles/pages.
Expand to have a social media
tab to allow users to like and
share stories, images, and
videos to their page or another
external outlet.
GOALS