The document proposes an app called NBC NOW that would provide weekly news updates from NBC. It would feature the most popular news story of the week on its home screen, updating every Monday. Stories would include various multimedia like photos, videos, and gifs. The app's design would follow NBC's brand guidelines, using the NBC iconography and Arial font. It describes a sample user named Victoria who enjoys keeping up with the app's weekly news updates from her home in Arcadia, CA. It outlines the user experience flow from landing on the home screen to accessing archived past weekly stories.