The document summarizes branding and print collateral created for Yuva India restaurant in March 2012. It describes meeting with the owner to determine the aesthetic as inviting, energetic, and youthful. Logo concepts were created to be dynamic and energetic while appealing to a wide demographic. Business cards and menus utilized illustrations of auto rickshaws and typography to convey the feeling of India and energetic youthful vibe of the restaurant.

1. Yuva India, Restaurant
Branding & Print Collateral
March, 2012
Monday, March 26, 2012

2. Brief & Concept
After meeting with Navin Kohli, the owner and manager of Yuva India, we
determined the aesthetic & environment of the restaurant would be inviting,
energetic, dynamic and youthful. Capturing the essence of the Indian culture, we
created logo concepts that are dynamic and energetic, while keeping a strong,
bold, youthful and contemporary elements to give this brand a more widespread
demographic appeal. For the business cards, we created a dynamic typographic
pattern with words that resonated the food served at Yuva India. We also utilized an
illustration of a 3-wheeler or Auto Rickshaw to additionally convey the feeling of
the country and the youthful and energetic vibe. Using the corresponding Auto
Rickshaw to callout each of different Lunch specials, as well as a painteresque
typeface that corresponds back to the ‘Yuva’ typeface. This creates a an authentic
and tactile feel to create a unique experience from Yuva India’s lunch.
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