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If you're losing customers to competitors, the reason could be just one thing: customer experience. Managing the digital user experience is more critical than ever, and web application performance should be an essential element of business strategy. However, attempts to address this can often fragment and frustrate the organization.
This webinar on digital experience monitoring will address both the front-end — passive real user monitoring (RUM) and active synthetic transaction monitoring approaches — as well as back-end infrastructure monitoring. We'll discuss the pros and cons of each and outline why fragmenting your approach to end-user experience monitoring is no longer sufficient in the digital age.
Watch this webinar by John Worthington, Director Product Marketing, as he takes us for a deep-dive into digital experience monitoring.
- Learn how to track real-time user experience as end users access web applications
- Understand the customer journey end to end and determine business impact
- Proactively test user experience using simulation and baseline KPIs
- Evaluate pros and cons associated with passive and active user experience monitoring techniques