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![© HIMSS Europe GmbH 7
PAID SOCIAL MEDIA ADVERTISEMENTS
• Paid social media ads and promoted / sponsored posts (e.g., Facebook,
Instagram, Twitter, Google Ads [Google Ads are free for NGOs], etc.) can
help reach out to even more individuals who would not otherwise
normally visit sexual health promotion pages on social media
• Specific populations (e.g., gender, age group(s), geographic location, level
of education, sexual orientation/relationship status, etc.) can be targeted to
maximise return on investment on ads
@mnkboulos](https://image.slidesharecdn.com/ehealthweek201712may2017mnkb-170810142347/75/Games-Geosocial-Apps-Social-Media-Ads-and-Dashboards-for-Sexual-Health-Promotion-Invited-presentation-at-eHealth-week-2017-in-Malta-7-2048.jpg)
Uploaded byMaged N. Kamel Boulos
Games, Geosocial Apps, Social Media Ads and Dashboards for Sexual Health Promotion. Invited presentation at eHealth week 2017 in Malta.
The document discusses the use of digital games, geosocial apps, paid social media ads, and dashboards in promoting sexual health, particularly for HIV/STI prevention among youth. It emphasizes the importance of leveraging various social media tools to reach target populations, monitor campaign progress, and adapt strategies based on audience engagement. The conclusions highlight the need to stay updated on changing social media trends to effectively connect with younger audiences.
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Games, Geosocial Apps, Social Media Ads and Dashboards for Sexual Health Promotion. Invited presentation at eHealth week 2017 in Malta.
- 1. @mnkboulos Games, Geosocial Apps,Social Media Ads and Dashboards for Sexual Health Promotion Professor Maged N. Kamel Boulos, MD, PhD, SMIEEE Chair of Digital Health University of the Highlands and Islands, Scotland, UK
- 2. © HIMSS EuropeGmbH 2 AGENDA • We will highlight some of the available social media opportunities beyond the more conventional forms of Facebook, Twitter and Instagram, and their effective uses in supporting HIV/STI (human immunodeficiency virus / sexually transmitted infections) prevention among youth: – Digital games, – (Geo)Social apps (dating and hook-up apps), – Paid social media advertisements and social media promotions, and – Social media dashboards for monitoring campaign progress • Conclusions and Resources @mnkboulos
- 3. © HIMSS EuropeGmbH 3 DIGITAL GAMES • Many digital games today are downloadable as mobile game apps from app stores run by Google, Apple, Microsoft, etc. • Others are/were playable online via ordinary Web browsers (e.g., http://sjekkdeg.no/) and/or in 3D virtual worlds, such as Second Life (e.g., http://healthcybermap.org/slsexualhealth/) • Some games offer a useful social or multiplayer component, with avatars and nicknames helping protect players' privacy and real identities • Harnessing the power of gamification for the promotion of positive sexual health behaviours @mnkboulos
- 4. © HIMSS EuropeGmbH 4
- 5. © HIMSS EuropeGmbH 5 DATING AND HOOK-UP APPS • A great opportunity to reach out to otherwise unreachable populations at times of high-risk sexual behaviour • Social apps (mostly local sex partner finding apps via GPS) and other dating mobile apps downloadable from app stores run by Google, Apple, Microsoft, etc. • Can serve as a good vehicle for embedding safe sex / STI testing educational messages, chat opportunities (with a health educator) and relevant resources @mnkboulos
- 6. © HIMSS EuropeGmbH 6 • The four apps on this slide have between them millions of registered gay users that sexual health promoters could easily reach out to with tailored communication and resources
- 7. © HIMSS EuropeGmbH 7 PAID SOCIAL MEDIA ADVERTISEMENTS • Paid social media ads and promoted / sponsored posts (e.g., Facebook, Instagram, Twitter, Google Ads [Google Ads are free for NGOs], etc.) can help reach out to even more individuals who would not otherwise normally visit sexual health promotion pages on social media • Specific populations (e.g., gender, age group(s), geographic location, level of education, sexual orientation/relationship status, etc.) can be targeted to maximise return on investment on ads @mnkboulos
- 8. © HIMSS EuropeGmbH 8
- 9. © HIMSS EuropeGmbH 9 SOCIAL MEDIA DASHBOARDS FOR MONITORING CAMPAIGN PROGRESS • Social Media Dashboards (e.g., Facebook Insights, Instagram Insights, etc.) are useful for the monitoring and precise evaluation of campaign success (can help with campaign tweaking on-the-fly, as necessary) • Can be used to learn more about your 'Fans/Followers' and 'People Reached', e.g., when they are online, who they are (gender, age, country/city, etc.), and to monitor Reach and pitch/adjust your posts and campaigns accordingly
- 10. © HIMSS EuropeGmbH 10 CONCLUSIONS • The social media landscape is an ever-changing one, e.g., Facebook audience has seen a shift in recent years towards more mature/older users, with younger users preferring other media such as Instagram • Keep an eye on this, and always hunt for new opportunities and media • Go where your target populations are (online), rather than wait for them to come to your Web page or clinic
- 11. © HIMSS EuropeGmbH 11 RESOURCES (1) @mnkboulos https://ecdc.europa.eu/en/publications-data/utilising-social-media-support-hivsti-prevention-evidence-inform-handbook-public https://ecdc.europa.eu/en/publications-data/utilising-social-media-hivsti-prevention-programmes-among-young-people
- 12. © HIMSS EuropeGmbH 12 RESOURCES (2) @mnkboulos http://www.skillsforhealth.org.uk/socialtoolkit
- 13. @mnkboulos Thank you! Professor MagedN. Kamel Boulos, MD, PhD, SMIEEE Chair of Digital Health University of the Highlands and Islands, Scotland, UK