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GAME	
  ON!	
  	
  
How	
  wearable	
  fitness	
  tech	
  is	
  changing	
  employee	
  health	
  &	
  wellness	
  	
  
	
  
Shawn	
  LaVana	
  
Virgin	
  Pulse	
  	
  
@virginpulse	
  
@virginpulse	
  
PLANET	
  
PROFIT	
  
PEOPLE	
  
@virginpulse	
  
@virginpulse	
  
@virginpulse	
  
Drive	
  
DEPLETE	
  RESOURCES	
  
	
  
SWEAT	
  THE	
  ASSETS	
  	
  	
  
•  Efficiency	
  at	
  all	
  costs	
  
•  Do	
  more	
  with	
  less	
  
•  Tyranny	
  of	
  immediacy	
  
•  Work	
  more	
  
•  Work	
  harder	
  
•  Always	
  on	
  24/7	
  
•  Top	
  down	
  
	
  
	
  
Drive	
  
Focus	
  
Energy	
  
PRIMARYSTRATEGIESDEPLETERESOURCES
PERSONAL/CORPORATE
RESOURCES
LIVE	
  BEYOND	
  CAPACITY	
  	
  	
  	
  
	
  
•  Skip	
  Exercise	
  
•  Poor	
  EaLng	
  
•  Rob	
  Sleep	
  
•  MulL-­‐Task	
  
•  Focus	
  on	
  Problems	
  
•  Less	
  Learning	
  
•  Financial	
  Instabiilty	
  
•  Poor	
  RelaLonships	
  
•  No	
  community	
  support	
  
PERSONAL STRATEGIES
THAT BACKFIRE
CORPORATE STRATEGIES
THAT BACKFIRE
TECHNOLOGY	
  IS	
  	
  
INVADING	
  OUR	
  PERSONAL	
  SPACE.	
  	
  
	
  
FOR	
  COMPANIES	
  TO	
  
BE	
  AT	
  THEIR	
  BEST,	
  	
  
THEIR	
  EMPLOYEES	
  
MUST	
  BE	
  AT	
  THEIR	
  BEST.	
  
FOR	
  EMPLOYEES	
  TO	
  
BE	
  AT	
  THEIR	
  BEST,	
  	
  
THEY	
  MUST	
  TAKE	
  	
  
CARE	
  OF	
  THEMSELVES.	
  
HAPPIER


&  MORE

OPTIMISTIC


REDUCES:
STRESS
ANXIETY
DEPRESSION
INCREASES:
DETERMINATION
CREATIVITY
PLASTICITY
CONTROL
LOWER  RISK  0F

DISEASE


INJURIES
DAILY  
LONGEVITY
FEWER
ENERGY
WEIGHT
 IMPROVED

BRAIN


FUNCTION
EXECUTIVE  
FUNCTION
ATTENTION
CONTROL
TASK
ORIENTATION
REACTION  TIME
Drive	
  
Focus	
  
Energy	
  
DAILYHEALTHYBEHAVIORSEXPANDRESOURCES
DRIVE
FOCUS	
  
ENERGY	
  
A	
  10-­‐	
  to	
  40-­‐minute	
  	
  
burst	
  of	
  exercise	
  leads	
  to	
  	
  
an	
  immediate	
  boost	
  in	
  
concentraOon	
  and	
  mental	
  
focus.	
  Source:	
  Bri+sh	
  
Medicine	
  Journal	
  
	
  People	
  who	
  exercise	
  during	
  the	
  workday	
  
are	
  23%	
  more	
  producOve	
  than	
  on	
  days	
  
when	
  they	
  don't	
  exercise.	
  Source:	
  
Interna+onal	
  Journal	
  of	
  Workplace	
  
Health	
  Management	
  
	
  
Researchers	
  from	
  the	
  Penn	
  State	
  
University	
  found	
  in	
  their	
  study	
  that	
  
the	
  more	
  physically	
  acOve	
  people	
  
reported	
  greater	
  general	
  feelings	
  of	
  
excitement	
  and	
  enthusiasm,	
  
compared	
  with	
  less	
  	
  physically	
  
acOve	
  people.	
  	
  
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  Source:	
  Journal	
  of	
  Sport	
  &	
  	
  
Exercise	
  Psychology	
  
Poor	
  nutriOon	
  is	
  	
  
associated	
  with	
  	
  
cogniOve	
  decline.	
  
Hyperglycemia	
  and	
  
hypertriglyceridemia	
  cause	
  
cogniOve	
  impairment.	
  There	
  
are	
  increasing	
  data	
  to	
  support	
  
The	
  intake	
  of	
  five	
  fruits	
  and	
  vegetables	
  or	
  	
  
selected	
  vitamins	
  may	
  be	
  useful	
  for	
  idenOfying	
  
the	
  oxidaOve	
  stress	
  and	
  inflammaOon	
  involved	
  in	
  
the	
  genesis	
  of	
  cardiometabolic	
  diseases	
  (heart	
  
the	
  role	
  of	
  nutriOon	
  in	
  maintaining	
  
cogniOon.	
  Source:	
  Morley,	
  J.	
  (2014).	
  
"Cogni+on	
  and	
  nutri+on."	
  Curr	
  Opin	
  Clin	
  
Nutr	
  Metab	
  Care	
  17(1):	
  1-­‐4.	
  
	
  
disease,	
  diabetes)	
  and	
  for	
  moOvaOng	
  at-­‐risk	
  paOents	
  
for	
  changing	
  dietary	
  habits.	
  Source:	
  FolcheR,	
  L.,	
  
Monfort-­‐Pires,	
  M.,	
  de	
  Barros,	
  CR.,	
  Mar+ni,	
  LA.,	
  Ferreira,	
  
SR.	
  (2014).	
  	
  
People	
  with	
  an	
  insufficient	
  amount	
  of	
  sleep	
  are	
  	
  
more	
  likely	
  to	
  suffer	
  from	
  hypertension,	
  diabetes,	
  
depression,	
  and	
  even	
  cancer.	
  Source:	
  Ins+tute	
  of	
  
Medicine.	
  Sleep	
  Disorders	
  and	
  Sleep	
  Depriva+on:	
  	
  
An	
  Unmet	
  Public	
  Health	
  Problem.	
  Washington,	
  	
  
DC:	
  The	
  Na+onal	
  Academies	
  Press;	
  2006	
  
Employees	
  
suffering	
  from	
  
sleep	
  disrupOons	
  
have	
  less	
  energy,	
  poorer	
  
cogniOve	
  funcOon,	
  less	
  
producOvity	
  at	
  work	
  and	
  
home,	
  and	
  have	
  decreased	
  
ability	
  to	
  cope	
  with	
  stress.	
  	
  
Source:	
  Turgiss,	
  Dr.	
  Jennifer.	
  	
  
Asleep	
  On	
  the	
  Job:	
  The	
  Causes	
  and	
  
Consequences	
  of	
  Employees’	
  
Disrupted	
  Sleep	
  and	
  How	
  Employers	
  
Can	
  Help.	
  Virgin	
  Pulse.	
  2014.	
  
Social	
  support	
  increases	
  happiness,	
  saOsfacOon	
  
with	
  life	
  and	
  decreases	
  loneliness.	
  	
  	
  Source:	
  	
  
McAuley,	
  E.,	
  Blissmer,	
  B.,	
  Marquez,	
  DX.,	
  Jerome,	
  GJ.,	
  Kramer,	
  
AF.,	
  Katula,	
  J.	
  (2000).	
  "Social	
  rela+ons,	
  physical	
  ac+vity,	
  and	
  
well-­‐being	
  in	
  older	
  adults."	
  Prev	
  Med	
  31(5):	
  608-­‐617.	
  
@virginpulse	
  
@virginpulse	
  
CONSUMER	
  WEARABLES	
  /	
  
DEVICES	
  IS	
  ALREADY	
  A	
  
$14B	
  GLOBAL	
  MARKET	
  
	
  (FORECASTED	
  TO	
  BE	
  $70B	
  BY	
  2024)	
  
OVER	
  100,000	
  CONSUMER	
  	
  
HEALTH	
  &	
  FITNESS	
  APPS	
  
	
  
OVER	
  1.5	
  BILLION	
  	
  
DOWNLOADS	
  PER	
  YEAR	
  	
  
22%	
  	
  
INCREASE	
  IN	
  
EFFECTIVENESS	
  
WHEN	
  FITNESS	
  
GOAL	
  IS	
  PURSUED	
  
IN	
  CONCERT	
  WITH	
  
TECH	
  
52%	
  	
  
CONSUMERS	
  
AWARE	
  OF	
  
WEARABLE	
  
FITNESS	
  
DEVICES	
  
@virginpulse	
  
1	
  in	
  3	
  
CONSUMERS	
  
LIKELY	
  TO	
  BUY	
  
A	
  WEARABLE	
  
FITNESS	
  DEVICE	
  
	
  
DEVICES:	
  NOT	
  JUST	
  FOR	
  
FITNESS	
  FANATICS	
  
“Because	
  they	
  are	
  designed	
  to	
  be	
  worn	
  close	
  to	
  
the	
  body,	
  [wearable	
  devices	
  are]	
  ideal	
  for	
  
monitoring	
  our	
  vital	
  signs	
  and	
  health.	
  They'll	
  
track	
  how	
  acOve	
  we	
  are,	
  our	
  sleep	
  quality,	
  and	
  
how	
  many	
  steps	
  we	
  take	
  during	
  the	
  day.	
  	
  
	
  
Consumers	
  of	
  all	
  sorts	
  —	
  fitness	
  buffs,	
  dieters,	
  
and	
  the	
  elderly	
  —	
  will	
  come	
  to	
  rely	
  on	
  them.”	
  	
  
“
	
  
The	
  Business	
  Insider	
  
July	
  2013	
  
	
  
ENABLE	
  TRACKING	
  
INCREASE	
  BEHAVIOR	
  ADOPTION	
  
INCREASED	
  ACTIVITY	
  
VALIDATED	
  DATA	
  
1	
  
2	
  
3	
  
4	
  
WHY	
  USE	
  A	
  
DEVICE?	
  
@virginpulse	
  
Gamifying	
  
Engagement	
  
PROGRESS	
  TRACKING	
  
@virginpulse	
  
FEEDBACK	
  
@virginpulse	
  
RECOGNITION	
  AND	
  REWARDS	
  
@virginpulse	
  
REMINDERS	
  
@virginpulse	
  
SOCIAL	
  
THANK	
  YOU!	
  
	
  	
  
FACEBOOK	
  
facebook.com/VirginPulse	
  	
  
	
  
TWITTER	
  @VirginPulse	
  
twiYer.com/VirginPulse	
  
	
  
LINKEDIN	
  
linkedin.com/company/virgin-­‐pulse	
  
	
  
BLOG	
  
theuprisingblog.com	
  
	
  
	
  
	
  
	
  
	
  
WEB	
  
VirginPulse.com	
  
Shawn	
  LaVana	
  
Virgin	
  Pulse	
  	
  

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Game On! How wearable fitness tech is changing employee health & wellness

  • 1. GAME  ON!     How  wearable  fitness  tech  is  changing  employee  health  &  wellness       Shawn  LaVana   Virgin  Pulse     @virginpulse  
  • 6.
  • 7. Drive   DEPLETE  RESOURCES     SWEAT  THE  ASSETS       •  Efficiency  at  all  costs   •  Do  more  with  less   •  Tyranny  of  immediacy   •  Work  more   •  Work  harder   •  Always  on  24/7   •  Top  down       Drive   Focus   Energy   PRIMARYSTRATEGIESDEPLETERESOURCES PERSONAL/CORPORATE RESOURCES LIVE  BEYOND  CAPACITY           •  Skip  Exercise   •  Poor  EaLng   •  Rob  Sleep   •  MulL-­‐Task   •  Focus  on  Problems   •  Less  Learning   •  Financial  Instabiilty   •  Poor  RelaLonships   •  No  community  support   PERSONAL STRATEGIES THAT BACKFIRE CORPORATE STRATEGIES THAT BACKFIRE
  • 8.
  • 9. TECHNOLOGY  IS     INVADING  OUR  PERSONAL  SPACE.      
  • 10. FOR  COMPANIES  TO   BE  AT  THEIR  BEST,     THEIR  EMPLOYEES   MUST  BE  AT  THEIR  BEST.   FOR  EMPLOYEES  TO   BE  AT  THEIR  BEST,     THEY  MUST  TAKE     CARE  OF  THEMSELVES.  
  • 11. HAPPIER &  MORE OPTIMISTIC REDUCES: STRESS ANXIETY DEPRESSION INCREASES: DETERMINATION CREATIVITY PLASTICITY CONTROL LOWER  RISK  0F DISEASE INJURIES DAILY   LONGEVITY FEWER ENERGY WEIGHT IMPROVED BRAIN FUNCTION EXECUTIVE   FUNCTION ATTENTION CONTROL TASK ORIENTATION REACTION  TIME
  • 12. Drive   Focus   Energy   DAILYHEALTHYBEHAVIORSEXPANDRESOURCES DRIVE FOCUS   ENERGY  
  • 13. A  10-­‐  to  40-­‐minute     burst  of  exercise  leads  to     an  immediate  boost  in   concentraOon  and  mental   focus.  Source:  Bri+sh   Medicine  Journal    People  who  exercise  during  the  workday   are  23%  more  producOve  than  on  days   when  they  don't  exercise.  Source:   Interna+onal  Journal  of  Workplace   Health  Management     Researchers  from  the  Penn  State   University  found  in  their  study  that   the  more  physically  acOve  people   reported  greater  general  feelings  of   excitement  and  enthusiasm,   compared  with  less    physically   acOve  people.                                Source:  Journal  of  Sport  &     Exercise  Psychology   Poor  nutriOon  is     associated  with     cogniOve  decline.   Hyperglycemia  and   hypertriglyceridemia  cause   cogniOve  impairment.  There   are  increasing  data  to  support   The  intake  of  five  fruits  and  vegetables  or     selected  vitamins  may  be  useful  for  idenOfying   the  oxidaOve  stress  and  inflammaOon  involved  in   the  genesis  of  cardiometabolic  diseases  (heart   the  role  of  nutriOon  in  maintaining   cogniOon.  Source:  Morley,  J.  (2014).   "Cogni+on  and  nutri+on."  Curr  Opin  Clin   Nutr  Metab  Care  17(1):  1-­‐4.     disease,  diabetes)  and  for  moOvaOng  at-­‐risk  paOents   for  changing  dietary  habits.  Source:  FolcheR,  L.,   Monfort-­‐Pires,  M.,  de  Barros,  CR.,  Mar+ni,  LA.,  Ferreira,   SR.  (2014).     People  with  an  insufficient  amount  of  sleep  are     more  likely  to  suffer  from  hypertension,  diabetes,   depression,  and  even  cancer.  Source:  Ins+tute  of   Medicine.  Sleep  Disorders  and  Sleep  Depriva+on:     An  Unmet  Public  Health  Problem.  Washington,     DC:  The  Na+onal  Academies  Press;  2006   Employees   suffering  from   sleep  disrupOons   have  less  energy,  poorer   cogniOve  funcOon,  less   producOvity  at  work  and   home,  and  have  decreased   ability  to  cope  with  stress.     Source:  Turgiss,  Dr.  Jennifer.     Asleep  On  the  Job:  The  Causes  and   Consequences  of  Employees’   Disrupted  Sleep  and  How  Employers   Can  Help.  Virgin  Pulse.  2014.   Social  support  increases  happiness,  saOsfacOon   with  life  and  decreases  loneliness.      Source:     McAuley,  E.,  Blissmer,  B.,  Marquez,  DX.,  Jerome,  GJ.,  Kramer,   AF.,  Katula,  J.  (2000).  "Social  rela+ons,  physical  ac+vity,  and   well-­‐being  in  older  adults."  Prev  Med  31(5):  608-­‐617.   @virginpulse  
  • 14. @virginpulse   CONSUMER  WEARABLES  /   DEVICES  IS  ALREADY  A   $14B  GLOBAL  MARKET    (FORECASTED  TO  BE  $70B  BY  2024)  
  • 15. OVER  100,000  CONSUMER     HEALTH  &  FITNESS  APPS     OVER  1.5  BILLION     DOWNLOADS  PER  YEAR    
  • 16. 22%     INCREASE  IN   EFFECTIVENESS   WHEN  FITNESS   GOAL  IS  PURSUED   IN  CONCERT  WITH   TECH   52%     CONSUMERS   AWARE  OF   WEARABLE   FITNESS   DEVICES   @virginpulse   1  in  3   CONSUMERS   LIKELY  TO  BUY   A  WEARABLE   FITNESS  DEVICE     DEVICES:  NOT  JUST  FOR   FITNESS  FANATICS  
  • 17. “Because  they  are  designed  to  be  worn  close  to   the  body,  [wearable  devices  are]  ideal  for   monitoring  our  vital  signs  and  health.  They'll   track  how  acOve  we  are,  our  sleep  quality,  and   how  many  steps  we  take  during  the  day.       Consumers  of  all  sorts  —  fitness  buffs,  dieters,   and  the  elderly  —  will  come  to  rely  on  them.”     “   The  Business  Insider   July  2013    
  • 18. ENABLE  TRACKING   INCREASE  BEHAVIOR  ADOPTION   INCREASED  ACTIVITY   VALIDATED  DATA   1   2   3   4   WHY  USE  A   DEVICE?   @virginpulse  
  • 22. RECOGNITION  AND  REWARDS   @virginpulse  
  • 25.
  • 26. THANK  YOU!       FACEBOOK   facebook.com/VirginPulse       TWITTER  @VirginPulse   twiYer.com/VirginPulse     LINKEDIN   linkedin.com/company/virgin-­‐pulse     BLOG   theuprisingblog.com             WEB   VirginPulse.com   Shawn  LaVana   Virgin  Pulse