This document discusses how digital technologies are changing the way sports are experienced. It traces the evolution from ancient Roman stadiums that held tens of thousands of spectators to modern times, when television broadcasts began allowing fans to watch games from home. New technologies like jumbotrons, wearable cameras, mobile apps, and beacon tracking are creating more personalized and interactive experiences for fans both at games and remotely. These innovations are driving opportunities for creativity in how sports entertainment is delivered now and in the future.

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GAME DAY
How Digital trends are shaping
The way we experience sport

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The Coliseum,
One of the earliest stadiums,
allowed up to 50,000 people
to watch shows – for free[1,2]

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Fast forward to 1952:
CBC’s first national
TV broadcast
Of a hockey Game[12]

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From
Then
ON . . .
Fans began
Staying home to
watch
the game.[5]

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Strong Rivalry,
Record breaking performances,
And Accessibility of facility
are key factors affecting attendance [4]

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TV Broadcasts
Posed a challenge
To filling
stadiums

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The digital age provides innovative
ways for fans to get involved
in the game.

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Since then,
Teams have been trying to
personalize
Sporting events

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Jumbotrons
Allow fans to feel more
Connected to the event

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The Houston rockets have the
largest in the league at
54ft x 24ft
At the sidelines.[6]

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Google glass,
criticized as
a personal
Product,
Can be used to enhance
the game Experience. [10]

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The Sacramento kings
Used The glasses to
Show Fans the
athlete POV during
warm-up.[6]

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First v1sion
is working on tiny
wearable cameras for
athletes and referees.[6]

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In the near future, the at- home
experience may
also include
touchand
scent.[6]

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In A recent Study
conducted by
cisco,

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Students and
Young professionals
Viewed The internetas being
As important as
Air, food,
water and
shelter. [7]

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As demonstrated by airlines,
Customers are on edgeabout
the Use of their data[11]

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The new Levi Stadium is
Anticipated to be the
Smartest in the world[8]

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The app will
lead fans to their seats,
the washroom with the shortest line,
and even allow them to order
food for delivery.[8]

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Ibeacons
make this possible,
Tracking location
and other Information
From mobile phones

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“There’s a huge, huge opportunity
In this physical world around us
That is not that efficient and
Connected”[9]
- Estimote CEO Jakub Krzych

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In the future, we can
expect international
adoption of these
increasingly
personalized
experiences.

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There’s no denying these
exciting times
For innovation and
creativity in
Sport.

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1. Trueman, Chris. "Roman Entertainment." Roman Entertainment.
N.p., n.d. Web. 06 June 2015.
2. Ruhl, Marcus. "Ancient Roman Colosseum in Rome." Romanlife-
romanitaly.com. N.p., n.d. Web. 06 June 2015.
4. Hansen, Hal, and Richard Gauthier. "Factors Affecting the
Professional Image of Physicians." Current Surgery 62.4 (2005): 453.
Web. 6 June 2015.
5. Sundem, Garth. "10 Ways Television Has Changed Sports -
HowStuffWorks." HowStuffWorks. N.p., n.d. Web. 06 June 2015
6. "Reality or Virtual Reality: How Will We View the NBA Playoffs in 5
Years?" Sport Techie. N.p., 04 June 2015. Web. 07 June 2015
citations

25. Photo by danxoneil - Creative Commons Attribution License https://www.flickr.com/photos/36521980095@N01
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7. Hammond, Teena. "Stadiums Race to Digitize: How Sports Teams
Are Struggling to Keep Millennials Coming to Games." Tech Republic.
N.p., n.d. Web. 7 June 2015.
8. Madden, Sean. "Tech That Tracks Your Every Move Can Be
Convenient, Not Creepy." Wired.com. Conde Nast Digital, 3 Oct. 2014.
Web. 07 June 2015.
9. McFarland, Matt. "The Rise of IBeacons, and Fall of Friction."
Washington Post. The Washington Post, 14 Feb. 2014. Web. 07 June
2015.
10. Boesel, Whitney Erin. "Google Glass Doesn't Have a Privacy
Problem. You Do." Time. Time, 19 May 2014. Web. 07 June 2015.
11. Clark, Nicola. "Airlines Use Digital Technology to Get Even More
Personal." The New York Times. The New York Times, 17 Mar. 2014.
Web. 07 June 2015.
12. "Broadcasting of Sports Events." Wikipedia. Wikimedia Foundation,
n.d. Web. 07 June 2015.