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Product Plan
Muhammad Nauman Khalid
Contents
Disease
About Compound
Disease Prevalence
Vision of Galvus
MarketAnalysis
Market Share
Action Plan
Muhammad Nauman Khalid
Diabetes Mellitus
Muhammad Nauman Khalid
A disease in which the body’s ability to produce or
respond to the hormone insulin is impaired, resulting in
abnormal metabolism of carbohydrates and elevated
levels of glucose in the blood
Types Of Diabetes
Diabetes
Type 1 diabetes, once known as juvenile diabetes or
insulin- dependent diabetes, is a chronic condition in
which the pancreas produces little or no insulin.
Type 1 Diabetes
Type 2 Diabetes
Diabetes mellitus Type 2 is a long-term
metabolic disorder that is characterized by high
blood sugar
, insulin resistance
Gestational Diabetes
Gestational diabetes mellitus (GDM) is
defined as any degree of glucose
intolerance with onset or first
recognition during pregnancy Muhammad Nauman Khalid
Role of Pancreas
 Beta cells (β cell)
 Alpha cells (α cell)
 Delta cells
 PP cells
Pancreas
1 to 2 million Islets of Langerhans,
Diabetes
Muhammad Nauman Khalid
Decreases blood glucose
levels
Beta cells
High levels of blood
glucose
Low levels of blood
glucose
Released by
Action
Secreted in
response to
Secretion
inhibited by
Increases blood glucose
levels
Alpha cells
Low levels of blood
glucose
High levels of blood
glucose
Insulin Glucagon
The Pancreatic Islets
Hormones released
Diabetes
Muhammad Nauman Khalid
Released by
Action
PP cells
Somatostatin Pancreatic Polypeptide
Delta cells
Suppresses Insulin
and Glucagon
slows intestinal motility
Not Known
Diabetes
The Pancreatic Islets
Hormones released
Muhammad Nauman Khalid
Blood Glucose regulation, fasting state
Role of liver
Muhammad Nauman Khalid
Glycogenolysis:
Conversion of
glycogen to glucose
Gluconeogenesis:
Conversion of fat to
glucose
Increase in glucose concentration
Liver performs 2 functions
After a meal
Function 1: Conversion of glucose to Glycogen : Glycogenesis
Blood Glucose regulation, fed state
Role of liver
Function 2: Conversion of glucose to triglycerides
Muhammad Nauman Khalid
Galvus
(Vildagliptin)
Muhammad Nauman Khalid
Best in Class DPP4 Inhibitor,
Incretin Based Therapy with low Risk of
Hypoglycemia and Wait Gain
What are Incretins?
Muhammad Nauman Khalid
 Hormones produced by the gastrointestinal tract in response to
incoming nutrients, and have important actions that contribute to
glucose homeostasis.
 Two hormones:
▶ - Gastric insulinotropic polypeptide (GIP)
▶ - Glucagon-like peptide-1 (GLP-1)
Half-Lives of GLP-1 and GIP
GLP-1
Muhammad Nauman Khalid
Inactive compounds
1 to 2 min
DPP-4
DPP-4
Inactive compounds
GIP
7 min
Incretin Hormones Regulate Insulin and Glucagon Levels
Adapted from Kieffer T.Endocrine Reviews. 1999;20:876–913. Drucker DJ. Diabetes Care. 2003;26:2929–2940. Nauck MAet al.
Diabetologia. 1993;36:741–744. Adapted with permission from Creutzfeldt W.Diabetologia. 1979;16:75–85. Copyright © 1979
Springer-Verlag.
Hormonal signals
• GLP-1
• GIP
Glucagon
(GLP-1)
Insulin
(GLP-1,GIP)
Neural signals
cells
cells Normoglycemia
Ingestion
of food
Incretin effect diminished in T2DM
Muhammad Nauman Khalid
Role of Galvus for Glycemic Control
Incretins
GIP&GLP1
Stimulate
insulin
release
Inhibit
Glucagon
Release
DPP-4
Enzyme
inactivates
Incretins
Lowering of
Blood
Glucose
Galvus Blocks
Muhammad Nauman Khalid
DPP-4=dipeptidyl peptidase-4; T2DM=type 2 diabetes mellitus
Adapted from Unger RH. Metabolism 1974; 23: 581-593. Ahrén B. Curr Enzyme Inhib 2005; 1: 65-73.
 Insulin
 Glucagon
Improved
glycemic control
Incretin
activity
prolonged
Improved islet
function
DPP-4 inhibitor
 Glucagon
Hyperglycemia
T2DM
Incretin
response
diminished
Further impaired
islet function
 Insulin
Blocking DPP-4 Can Improve IncretinActivity and Correct
the Insulin:Glucagon Ratio in T2DM
Muhammad Nauman Khalid
Pharmacology of Galvus
Mechanism ofAction
Vildagliptin a member of islet enhancer class, is a
potent and selective DPP-4 Inhibitor that improves
glycemic control. Galvus inhibit DPP-4 results in
increased fasting and postprandial endogenous levels
of incretin hormones GLP1 and GIP.
Pharmacodynamics
In patients with type 2 diabetes , administration of
Vildagliptin led to inhibition of DPP4 enzyme activity
for 24- period.
The enhanced insulin/glucagon ratio during
hyperglycemia due to increase incretin hormones
levels results in a decrease in fasting and
postprandial hepatic glucose production, leading to
reduce glycemic levels. Muhammad Nauman Khalid
Pharmacology of Galvus
Muhammad Nauman Khalid
Characteristics Details
Half life 2-3 Hours
Bioavailability 85%
Protein Binding 9.3%
Elimination Urine 85% Feces 15%
Peak Plasma Level 1.7 to 2.5 Hours
♦Known hypersensitivity to vildagliptin or to
any of the excipients
♦ Patients with creatinine clearance <30 ml/min
♦ Congestive heart failure
♦Acute or chronic metabolic acidosis including
lactic acidosis or diabetic ketoacidosis with or
without coma
♦ Should be temporarily discontinued
in patients undergoing radiologic studies
involving intravascular administration of
iodinated contrast materials.
Contraindications
Muhammad Nauman Khalid
Rare cases of angioedema. Rare cases of
hepatic dysfunction (including hepatitis)
Adverse reactions:
Muhammad Nauman Khalid
Common:
Dizziness
Uncommon:
Headache, Constipation, Edema peripheral.
Disease
Prevalence
Worldwide prevalence of diabetes is high and is expected to
increase to 592 million in approximately 20 years
www.idf.org/diabetesatlas/6e/
Number of people with diabetes 2013: 382 million
Estimated number of people with diabetes in 2035: 592 million (~55%)
24.1 38.5
LatAm
+60%
36.8 50.4
North
America
+109%
19.8 41.5
Africa
+37% +22%
+96%
34.6 67.9
Middle East &
NorthAfrica
+71%
72.1 123.0
South-East
Asia
Western
Pacific
+46%
138.2 201.8
56.3 68.9
Europe
Muhammad Nauman Khalid
Prevalence in Pakistan
Muhammad Nauman Khalid
According to latest survey there is 35.3 Adults
are diabetic patients in our country.
IDF also confirmed there are more than 25%
adult population in Pakistan is Diabetic.
• Diabetes is a serious public health concern which places a great
burden on the individual, on the society and on the health
services.
• Number of people suffering from diabetes is increasing all over
the world.
• There are currently an estimated 143 Million people with
diabetes world wide.
• The figure is projected to rise to 300 Million by the year 2025.
• In Pakistan diabetes is on the rise.
Facts about Diabetes
Muhammad Nauman Khalid
• Diabetes is the fourth leading cause of death by disease
globally.
• In our country it is the most common cause of blindness and
end stage renal disease in adults.
Facts about Diabetes
Muhammad Nauman Khalid
Vision of Galvus
Our Vision is to Become the leader
in Anti Diabetic Market
Muhammad Nauman Khalid
Total Anti Diabetic Market Size 9 billion Rs
30%
45%
25%
Market Analysis
Sus DPP4 Others
Muhammad Nauman Khalid
DPP4 Market Analysis
18%
16%
15%
14%
DPP4 Market
Galvus SitaGlu Tagip Sita Met
Muhammad Nauman Khalid
Action Plan for Q2
Smart & Effective Customer List
Muhammad Nauman Khalid
• Wise Customer Selection for targeted product.
• T1 to ST Conversion.
• Expand and Explore new Customers and
Institutions.
• Untapped Opportunities
• Sound Knowledge of Prescribers and non
Prescribers
Key Factors to Achieve Leadership in
Anti Diabetic Market
 Maintain our Leadership DPP4
Market
 SU’s Market Share
 Generics Share
Muhammad Nauman Khalid
Maintain our Leadership DPP4 Market
Muhammad Nauman Khalid
• Continuous Chamber Excellence & Engagement with
Leading Diabetologist and Physicians.
• Focus on Early Treatment Intensification.
• Cross Territory or within territory KOL’s engagements
with quality participants “SLP”
• Strong follow-up of activities about to or executed.
• Family Physicians forum quality engagements.
SU’s Market Share / Generics Share
Muhammad Nauman Khalid
• GPAwareness program in each territory 2 to 3 “G & G”
Programs per Quarter. Speaker: Associate/Asst Prof,
Audience: GP’s
• Patient Screening Camps with Gp’s
• MO’s SMO’s PG’s and Registrars will be engaged in
program “One 2 One”
• Find SU’s prescribers and share studies on Galvus
accordingly.
• Field Force Trainings and Skill development.
Summary
The biggest activity and investment is
Chamber Presence, Performance and
Excellence.
Muhammad Nauman Khalid
galvusactionplan-180325163602.pptx

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galvusactionplan-180325163602.pptx

  • 2. Contents Disease About Compound Disease Prevalence Vision of Galvus MarketAnalysis Market Share Action Plan Muhammad Nauman Khalid
  • 3. Diabetes Mellitus Muhammad Nauman Khalid A disease in which the body’s ability to produce or respond to the hormone insulin is impaired, resulting in abnormal metabolism of carbohydrates and elevated levels of glucose in the blood
  • 4. Types Of Diabetes Diabetes Type 1 diabetes, once known as juvenile diabetes or insulin- dependent diabetes, is a chronic condition in which the pancreas produces little or no insulin. Type 1 Diabetes Type 2 Diabetes Diabetes mellitus Type 2 is a long-term metabolic disorder that is characterized by high blood sugar , insulin resistance Gestational Diabetes Gestational diabetes mellitus (GDM) is defined as any degree of glucose intolerance with onset or first recognition during pregnancy Muhammad Nauman Khalid
  • 5. Role of Pancreas  Beta cells (β cell)  Alpha cells (α cell)  Delta cells  PP cells Pancreas 1 to 2 million Islets of Langerhans, Diabetes Muhammad Nauman Khalid
  • 6. Decreases blood glucose levels Beta cells High levels of blood glucose Low levels of blood glucose Released by Action Secreted in response to Secretion inhibited by Increases blood glucose levels Alpha cells Low levels of blood glucose High levels of blood glucose Insulin Glucagon The Pancreatic Islets Hormones released Diabetes Muhammad Nauman Khalid
  • 7. Released by Action PP cells Somatostatin Pancreatic Polypeptide Delta cells Suppresses Insulin and Glucagon slows intestinal motility Not Known Diabetes The Pancreatic Islets Hormones released Muhammad Nauman Khalid
  • 8. Blood Glucose regulation, fasting state Role of liver Muhammad Nauman Khalid Glycogenolysis: Conversion of glycogen to glucose Gluconeogenesis: Conversion of fat to glucose
  • 9. Increase in glucose concentration Liver performs 2 functions After a meal Function 1: Conversion of glucose to Glycogen : Glycogenesis Blood Glucose regulation, fed state Role of liver Function 2: Conversion of glucose to triglycerides Muhammad Nauman Khalid
  • 10. Galvus (Vildagliptin) Muhammad Nauman Khalid Best in Class DPP4 Inhibitor, Incretin Based Therapy with low Risk of Hypoglycemia and Wait Gain
  • 11. What are Incretins? Muhammad Nauman Khalid  Hormones produced by the gastrointestinal tract in response to incoming nutrients, and have important actions that contribute to glucose homeostasis.  Two hormones: ▶ - Gastric insulinotropic polypeptide (GIP) ▶ - Glucagon-like peptide-1 (GLP-1)
  • 12. Half-Lives of GLP-1 and GIP GLP-1 Muhammad Nauman Khalid Inactive compounds 1 to 2 min DPP-4 DPP-4 Inactive compounds GIP 7 min
  • 13. Incretin Hormones Regulate Insulin and Glucagon Levels Adapted from Kieffer T.Endocrine Reviews. 1999;20:876–913. Drucker DJ. Diabetes Care. 2003;26:2929–2940. Nauck MAet al. Diabetologia. 1993;36:741–744. Adapted with permission from Creutzfeldt W.Diabetologia. 1979;16:75–85. Copyright © 1979 Springer-Verlag. Hormonal signals • GLP-1 • GIP Glucagon (GLP-1) Insulin (GLP-1,GIP) Neural signals cells cells Normoglycemia Ingestion of food Incretin effect diminished in T2DM Muhammad Nauman Khalid
  • 14. Role of Galvus for Glycemic Control Incretins GIP&GLP1 Stimulate insulin release Inhibit Glucagon Release DPP-4 Enzyme inactivates Incretins Lowering of Blood Glucose Galvus Blocks Muhammad Nauman Khalid
  • 15. DPP-4=dipeptidyl peptidase-4; T2DM=type 2 diabetes mellitus Adapted from Unger RH. Metabolism 1974; 23: 581-593. Ahrén B. Curr Enzyme Inhib 2005; 1: 65-73.  Insulin  Glucagon Improved glycemic control Incretin activity prolonged Improved islet function DPP-4 inhibitor  Glucagon Hyperglycemia T2DM Incretin response diminished Further impaired islet function  Insulin Blocking DPP-4 Can Improve IncretinActivity and Correct the Insulin:Glucagon Ratio in T2DM Muhammad Nauman Khalid
  • 16. Pharmacology of Galvus Mechanism ofAction Vildagliptin a member of islet enhancer class, is a potent and selective DPP-4 Inhibitor that improves glycemic control. Galvus inhibit DPP-4 results in increased fasting and postprandial endogenous levels of incretin hormones GLP1 and GIP. Pharmacodynamics In patients with type 2 diabetes , administration of Vildagliptin led to inhibition of DPP4 enzyme activity for 24- period. The enhanced insulin/glucagon ratio during hyperglycemia due to increase incretin hormones levels results in a decrease in fasting and postprandial hepatic glucose production, leading to reduce glycemic levels. Muhammad Nauman Khalid
  • 17. Pharmacology of Galvus Muhammad Nauman Khalid Characteristics Details Half life 2-3 Hours Bioavailability 85% Protein Binding 9.3% Elimination Urine 85% Feces 15% Peak Plasma Level 1.7 to 2.5 Hours
  • 18. ♦Known hypersensitivity to vildagliptin or to any of the excipients ♦ Patients with creatinine clearance <30 ml/min ♦ Congestive heart failure ♦Acute or chronic metabolic acidosis including lactic acidosis or diabetic ketoacidosis with or without coma ♦ Should be temporarily discontinued in patients undergoing radiologic studies involving intravascular administration of iodinated contrast materials. Contraindications Muhammad Nauman Khalid
  • 19. Rare cases of angioedema. Rare cases of hepatic dysfunction (including hepatitis) Adverse reactions: Muhammad Nauman Khalid Common: Dizziness Uncommon: Headache, Constipation, Edema peripheral.
  • 21. Worldwide prevalence of diabetes is high and is expected to increase to 592 million in approximately 20 years www.idf.org/diabetesatlas/6e/ Number of people with diabetes 2013: 382 million Estimated number of people with diabetes in 2035: 592 million (~55%) 24.1 38.5 LatAm +60% 36.8 50.4 North America +109% 19.8 41.5 Africa +37% +22% +96% 34.6 67.9 Middle East & NorthAfrica +71% 72.1 123.0 South-East Asia Western Pacific +46% 138.2 201.8 56.3 68.9 Europe Muhammad Nauman Khalid
  • 22. Prevalence in Pakistan Muhammad Nauman Khalid According to latest survey there is 35.3 Adults are diabetic patients in our country. IDF also confirmed there are more than 25% adult population in Pakistan is Diabetic.
  • 23. • Diabetes is a serious public health concern which places a great burden on the individual, on the society and on the health services. • Number of people suffering from diabetes is increasing all over the world. • There are currently an estimated 143 Million people with diabetes world wide. • The figure is projected to rise to 300 Million by the year 2025. • In Pakistan diabetes is on the rise. Facts about Diabetes Muhammad Nauman Khalid
  • 24. • Diabetes is the fourth leading cause of death by disease globally. • In our country it is the most common cause of blindness and end stage renal disease in adults. Facts about Diabetes Muhammad Nauman Khalid
  • 25. Vision of Galvus Our Vision is to Become the leader in Anti Diabetic Market Muhammad Nauman Khalid
  • 26. Total Anti Diabetic Market Size 9 billion Rs 30% 45% 25% Market Analysis Sus DPP4 Others Muhammad Nauman Khalid
  • 27. DPP4 Market Analysis 18% 16% 15% 14% DPP4 Market Galvus SitaGlu Tagip Sita Met Muhammad Nauman Khalid
  • 29. Smart & Effective Customer List Muhammad Nauman Khalid • Wise Customer Selection for targeted product. • T1 to ST Conversion. • Expand and Explore new Customers and Institutions. • Untapped Opportunities • Sound Knowledge of Prescribers and non Prescribers
  • 30. Key Factors to Achieve Leadership in Anti Diabetic Market  Maintain our Leadership DPP4 Market  SU’s Market Share  Generics Share Muhammad Nauman Khalid
  • 31. Maintain our Leadership DPP4 Market Muhammad Nauman Khalid • Continuous Chamber Excellence & Engagement with Leading Diabetologist and Physicians. • Focus on Early Treatment Intensification. • Cross Territory or within territory KOL’s engagements with quality participants “SLP” • Strong follow-up of activities about to or executed. • Family Physicians forum quality engagements.
  • 32. SU’s Market Share / Generics Share Muhammad Nauman Khalid • GPAwareness program in each territory 2 to 3 “G & G” Programs per Quarter. Speaker: Associate/Asst Prof, Audience: GP’s • Patient Screening Camps with Gp’s • MO’s SMO’s PG’s and Registrars will be engaged in program “One 2 One” • Find SU’s prescribers and share studies on Galvus accordingly. • Field Force Trainings and Skill development.
  • 33. Summary The biggest activity and investment is Chamber Presence, Performance and Excellence. Muhammad Nauman Khalid