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Marketing Workshop Myrtle Bank, Gairloch 16 th  February 2012
 
What is marketing???
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Marketing – What’s Included: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is a marketing activity plan and why do you need one… ,[object Object],[object Object],[object Object],[object Object],[object Object]
Marketing Activity Plan – Where to begin for your business… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to create a basic marketing activity plan – No technical terms or long strategies, just a simple spreadsheet!
Market Research There are two forms of market research - primary and secondary. Primary research involves collecting new information to meet your specific needs. Secondary research involves analyzing information that already has been gathered for another purpose.
Ideas for Market Research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Stand out from your competition! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Don’t work ‘against’ your competition…work ‘with’ them! ,[object Object],[object Object],[object Object],[object Object]
Strong Branding
What is a logo? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Why you should have a logo… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What makes a good logo? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Using your logo in the right ways/places: ,[object Object],[object Object],[object Object],[object Object],[object Object]
Rebranding… When you should consider it: ,[object Object],[object Object],[object Object],[object Object],[object Object]
Don’t forget… If you are considering a rebrand make sure you communicate with your customers and let them know what is going on; you need to let them know why you are doing it and how it will benefit them! You may even want to consider getting them involved in the rebranding process by asking them what they would like to see.
Increasing Brand Awareness ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Website Essentials… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media If you are using social media for your business then you must ensure that you do it in a controlled, professional and consistent manner! It must also tie in very closely with all other marketing undertaken for your business.
Adverts – The do’s & don'ts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
Strapline (Slogan) Quiz ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Business Cards Basics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Print Techniques & Materials ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Gairloch Marketing Workshop - 16 Feb 2012

  • 1. Marketing Workshop Myrtle Bank, Gairloch 16 th February 2012
  • 2.  
  • 4.
  • 5.
  • 6.
  • 7.
  • 8. How to create a basic marketing activity plan – No technical terms or long strategies, just a simple spreadsheet!
  • 9. Market Research There are two forms of market research - primary and secondary. Primary research involves collecting new information to meet your specific needs. Secondary research involves analyzing information that already has been gathered for another purpose.
  • 10.
  • 11.
  • 12.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19. Don’t forget… If you are considering a rebrand make sure you communicate with your customers and let them know what is going on; you need to let them know why you are doing it and how it will benefit them! You may even want to consider getting them involved in the rebranding process by asking them what they would like to see.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24. Social Media If you are using social media for your business then you must ensure that you do it in a controlled, professional and consistent manner! It must also tie in very closely with all other marketing undertaken for your business.
  • 25.
  • 26.  
  • 27.
  • 28.
  • 29.